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All Journal IKRA-ITH ABDIMAS International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2)
Kusuma, Aria Cendana
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Other

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PELATIHAN BAHASA INGGRIS BAGI UMKM MATERI ENGLISH TRANSACTIONS DAN PROMOTIONS DI RUMAH KREATIF BUMN (RKB)-CILEGON Surani, Dewi; Kusuma, Aria Cendana
IKRA-ITH ABDIMAS Vol 3 No 2 (2020): IKRAITH-ABDIMAS VOL 3 NO 2 BULAN JULI 2020
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.954 KB)

Abstract

Pelatihan bahasa Inggris bagi UMKM di Rumah Kreaktif BUMN Cilegon dilaksanakan padabulan Februari 2018. Pelatihan diberikan dalam bentuk latihan describing dan promoting produk,serta latihan percakapan tentang transaksi jual beli produk yang dihasilkan UMKM. Pelatihandiawali dengan kegiatan pemberian informasi mengenai ilmu business speaking dengan temabusiness transaksi dan public speaking dengan tema presentastion skills dan juga memberikancontoh teks teks bahasa Inggris tentang transaksi jual beli produk UMKM. Kemudian dilanjutkandengan memberikan contoh membaca teks bahasa Inggris dengan ucapan yang benar sesuai dengankaidah ucapan bahasa Inggris. Para peserta menyimak dan menirukan bagaimana membaca teksdengan benar, berlatih membaca teks demi teks. Satu per satu peserta pelatihan melakukanpresentasi decribing dan promoting produknya secara individu serta berdialog jual beli, dalambahasa Inggris. Selama pelatihan peserta diberikan contoh, komentar, saran, dan pembetulan ucapan,gramatika, intonasi serta cara menyampaikan isi materi. Adapun pelatihan pengembangankemampuan Bahasa Inggris ini dilaksanakan dengan tujuan agar pelaku UMKM diharapkan mampumempromosikan produk, dan bertransaksi jual beli berbahasa Inggris baik dalam pameran maupuntransaksi online ke berbagai negara. Setelah dilaksanakan pelatihan ini para pelaku UMKM percayadiri menpresentasikan produk mereka dan berkomunikasi kepada orang lain dalam bahasa Inggris.
LOGO AND PACKAGING CREATION FOR SELLING VALUE DEVELOPMENT FOR BREAD, MSME (LIA BAKERY) IN KEDUNG VILLAGE, GUNUNG KALER, TANGERANG Bahits, Abdul; Kusuma, Aria Cendana; Fatimah, Andini Nur; Antika, Windi; Dewi, Gita Silviana; Abidzar, Muhammad Daffa
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 2 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i2.165

Abstract

This community service activity is aimed at the "Lia Bakery" MSME located in Kedung Village, Gunung Kaler District of Tangerang. The problems faced by this MSME are the lack of understanding in marketing and the lack of selling value, so the business has not developed significantly; thus, this is the main reason for implementing this activity. The assistance in logo and packaging creation for Bread MSME “Lia Bakery" in Kedung Village, Gunung Kaler, Tangerang, aims to increase product competitiveness and added value through more attractive and professional packaging design and brand identity. This program is implemented through several stages, starting from needs analysis and design planning to implementation of the agreed design. A participatory approach is used to work with the business owner to understand product characteristics, target markets, and desired visual preferences. The result of this assistance is the creation of a packaging design that protects the product optimally and has a visual appeal that can increase consumer interest. In addition, the logo design reflects Lia Bakery's unique identity, making it easier for consumers to recognize and remember the product. The impact of this assistance program is expected to increase sales, expand the market, and strengthen the position of the Lia Bakery brand in the local bakery industry
THE STRATEGY OF ONLINE MARKETING AT Mc. DONALD'S RESTAURANT TO INCREASING SALES IN THE DIGITAL ERA Kusuma, Aria Cendana; Mukhlis, Ahmad; Fatari, Fatari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.244

Abstract

One of the essential foundations in the digital business era is online marketing, which uses internet platforms such as websites, social media, and online advertising to reach target audiences effectively, expand brand reach, and increase sales volumes in a market that is becoming increasingly connected and competitive. Within the context of the digital era, this research aims to investigate the online marketing strategies McDonald's Restaurant has implemented to boost sales. In the context of online marketing strategy, the primary focus of the research is on the segmentation, targeting, product positioning, and mixing strategies associated with online marketing. The purpose of this research is to investigate the difficulties encountered when implementing and promoting sales strategies and online marketing strategies using a qualitative approach. Collecting primary data through interviews and secondary data from documents and newspapers are both methods utilized in research. According to the research findings, successful online marketing has the potential to increase sales volume significantly. This research provides valuable insight into practical methods to improve sales performance by implementing integrated online marketing strategies, strengthening brand positioning, identifying market opportunities, and overcoming challenges in a dynamic and changing business environment. This research analyzed strengths, weaknesses, opportunities, and threats (SWOT)
Co-Authors Abidzar, Muhammad Daffa Ahmad Mukhlis, Ahmad Antika, Windi BAHITS, ABDUL Dewi, Gita Silviana Fatari, Fatari Fatimah, Andini Nur Surani, Dewi