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All Journal International Humanities and Applied Science Journal IKRA-ITH ABDIMAS Ekonomi dan Bisnis Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Jurnal Bakti Masyarakat Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Development Economic and Digitalization
MB Nani Ariani
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : International Humanities and Applied Science Journal

 1 
Analysis of Marketing Mix on Purchase Decision of The Body Shop Product in Pejaten Village Mall Outlet Ariani, Nani; Farahnur, Viona Prameswari
International Humanities and Applied Science Journal Volume 3, Issue 1, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i1.01

Abstract

This research is a quantitative descriptive research that aims to determine the effect of marketing mix on purchasing decisions. The population in this research was consumers of The Body Shop in Pejaten Village Mall. The sample size was taken by 100 respondents, by accidental sampling method. Data collection is done through questionnaires. Analytical technique used is the method of analysis PLS (Partial Least Square). The results of this study show that the product and price have no significant influence on purchasing decisions. While the promotion and distribution have significant influence on purchasing decision.
Co-Authors Abdurrahim Salim Alfatih S.M Alfatih S.M Anita Nopiyanti Edy Suryantoro Farahnur, Viona Prameswari Fitri Yetti Heni Nastiti Mahendro Sumardjo, Mahendro Marlina Marlina Marlina Marlina Pusporini , Santosa Imam Mulyono Seven Purba, Yuni Tanti Siti Hidayati Sugianto Sugianto TW, Nunuk Virdam, Fiona