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All Journal Wikrama Parahita : Jurnal Pengabdian Masyarakat
Syatir, Ahmad
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Computer Science & IT Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

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Pendampingan Digital Marketing dalam Meningkatkan Pendapatan Usaha Rumah Tangga di Desa Sibalaya Utara Kabupaten Sigi Paembonan, Laendatu; Suparman, Suparman; Tallesang, Mukhtar; Jaya, Andi Herman; Syatir, Ahmad; Suirlan, Rita
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2024): Mei 2024
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v8i1.7241

Abstract

Pengabdian ini dilaksanakan untuk memberikan pendampingan kepada pemilik usaha rumah tangga di Desa Sibalaya Utara untuk memasarkan produknya melalui digital marketing. Kegiatan pengabdian ini bertujuan untuk meningkatkan pengetahuan dalam penggunaan digital marketing dan pen­dapatan usaha rumah tangga masyarakat Desa Sibalaya Utara melalui digital marketing. Metode Tahapan pelaksanaan meliput Tahap Pertama; inkulturasi (tim pengabdian melakukan survei awal; Tahap Kedua; tim tahap pengkajian (discovery) pengabdian melakukan pembekalan materi dan diskusi tentang permasalahan yang dihadapi mitra, Tahap Ketiga;(devine) tim pengabdian memberikan pemahaman dan pelatihan dalam menggunakan perangkat maupun aplikasi sosial media, Tahap Keempat; (design) tim pengabdian melakukan program pelatihan membuat salah satu aplikasi sosial media. Dampak positif dari kegiatan pengabdian masyarakat ini mencakup bebe­rapa aspek, yakni: (1) Kontribusi yang diberikan oleh pengabdian ini terutama terlihat pada peningkatan pemahaman digital marketing melalui pemanfaat­an berbagai marketplace bagi usaha rumah tangga di Desa Sibalaya Utara; (2) Pemilik usaha rumah tangga berhasil membuat akun toko online dan mempromosikannya secara mandiri melalui aplikasi-aplikasi seperti Facebook, Instagram, dan Shopee; (3) Produk-produk dari usaha rumah tangga dapat dijual di berbagai platform marketplace; dan (4) Pendampingan digital marketing dengan pendekatan ABCD menghasilkan peningkatan pendapat­an sekitar 35%-50% bagi usaha rumah tangga.
Empowerment of the Lentora Turtle Care Group in Mapane Tambu Village, Balaesang District, Donggala Regency Suparman, Suparman; Paembonan, Laendatu; Tallesang, Mukhtar; Jaya, Andi Herman; Syatir, Ahmad; Suirlan, Rita
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 9 No. 1 (2025): May 2025
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v9i1.9428

Abstract

The Mapane Tambu Village community group has long pursued Lentora Turtle Conservation. However, these conservation activities still have various obstacles to their implementation, especially in the buildings and infrastructure that support the conservation of Lentora turtles. These obstacles are related to funding problems, which are permanent in nature. The long-term existence of Lentora turtle conservation can benefit the people of Mapane Tambu Village if it is managed well, especially if it is used as a turtle conservation ecotourism area. Low public awareness and knowledge and a lack of concern for turtle conservation are the main problems in turtle conservation activities. This service aims to help empower the Lentora Turtle Care Group to raise funds for the Mapane Tambu Village, Balaesang District, Donggala Regency community. The stages of this service activity include preparation and implementation (training and socialization). The achievement of the service was an increase in donors for turtle conservation fundraising from 4 donors to 6 donors. The Lentora turtle care group initially had problems providing turtle food, but through this service, it was able to obtain permanent donors to provide lentora turtle food. Furthermore, the sustainability of community service activities requires assistance in developing turtle conservation ecotourism as a new business opportunity to increase additional income and as a new source of Village Original Income through the tourism sector.
Co-Authors Andi Herman Jaya Asfi Manzilati Laendatu Paembonan Multifiah . Rita Suirlan Suparman Suparman Tallesang, Mukhtar