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All Journal Majalah Ilmiah UNIKOM PrimaryEdu - Journal of Primary Education Jurnal Ilmiah Magister Manajemen (JIMM) Journal of Economics, Management, Business And Accounting (JEMBA) MOVE: Journal of Community Service and Engagement JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Susilawati, Erna
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : Majalah Ilmiah UNIKOM

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PENGARUH ICT DAN BUDAYA POP TERHADAP PERGESERAN PERILAKU PADA MAHASISWA PROGRAM STUDI SASTRA INGGRIS ANGKATAN 2016 UNIKOM Dewi, Nenden Rikma; Susilawati, Erna
Majalah Ilmiah UNIKOM Vol. 16 No. 1 (2018): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (785.334 KB)

Abstract

Arus informasi yang bergerak begitu cepat melalui berbagai media elektronik khususnya gawai memungkinkan tiap individu dapat megakses dan bertukar berbagai informasi antar individu dalam antar daerah bahkan antar negara. Keberadaan internet tentu saja mempunyai andil yang sangat besar pada perubahan dan perkembangan zaman dalam hal penyampaian informasi dari satu individu ke individu yang lain yang memungkinkan memangkas ruang, jarak dan waktu. Hal tersebut tentu saja sangat berdampak pula pada perilaku manusia itu sendiri khususnya mahasiswa sebagai generasi yang melek terhadap internet. Hal tersebut tentu saja memungkinkan adanya cross-culture. Metode penelitian yang digunakan pada penelitian ini menggunakan metode penelitian kualitatif. Sedangkan objek penelitiannya adalah mahasiswa angkatan 2016 pada program Studi Sastra Inggris, Fakultas Sastra UNIKOM. Penelitian ini menghasilkan beberapa kesimpulan bahwa media sosial sangat berpengaruh terhadap perubahan perilaku mahasiswa, perpindahan individu ke lingkungan/kota yang baru memungkinkan individu pendatang tersebut mengalami shock culture. Keberadaan pendatang di lingkungan yang baru memungkinkan terjadinya cross-culture seiring dengan tuntutan mereka untuk beradaptasi dengan lingkungan yang baru.
PENGARUH ICT DAN PROMOSI ONLINE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA MAHASISWA PRODI SISTEM INFORMASI UNIKOM PENGGUNA ONLINE SHOP) Susilawati, Erna; Dhaniawaty, Rani Puspita
Majalah Ilmiah UNIKOM Vol. 17 No. 1 (2019): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.895 KB) | DOI: 10.34010/miu.v17i1.2233

Abstract

The existence of online marketing (e-marketing) cannot be separated from the rapid development of information, communication and technology. Gadgets, smart phones and laptop also the support of internet connection that can open new business field and are interested by people. Because of buying something via online shop is considered more practical and does not waste a lot of time and energy. So that it effect to the consumer purchasing decisions. The aims of this research are to find the significant relation between ICT and online promotion towards purchasing decision. This research used quantitative method by using multiple linear regression, SPSS. The result of this research showed there is significant effect between ICT (X1) towards purchasing decision (Y). it can be seen from the coefficient regression value about 0,425, however the online promotion (X2) has the significant effect towards purchasing decision (Y). It can be seen by the value of regression coefficient about 0,842. Whereas both variable ICT (X1) and online promotion (X2) as the independent variable have joint effect towards purchasing decision about 86,2% while the rest about 13,8% is effected by the other variables that is not examined in this study. Key words: ICT, e-marketing, purchasing decisions
Co-Authors Dede Trie Kurniawan Dewi, Nenden Rikma Dhaniawaty, Rani Puspita Iwan Setiawan Pratama, M Ridho Rizki Rahma Wahdiniwaty Syafei, M. Yani Umi Narimawati Wardhani, Kristina Yunus Abidin