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Analisis Faktor yang Mempengaruhi Pendapatan Petani Padi Pengguna Pupuk Organik dan Anorganik di Kecamatan Harau Hendriani, Riva; Hanum, Latifa; Indah Kemala Sari, Regia
Journal of Agribusiness and Community Empowerment Vol. 2 No. 1 (2019): March
Publisher : Politeknik Pertanian Negeri Payakumbuh

Penelitian ini dilatar belakangi oleh adanya ketergantungan petani menggunakan pupuk anorganik dan meningkatnya harga pupuk anorganik tersebut yang berakibat pada bertambahnya biaya produksi dan berkurangnya keuntungan usahatani padi, sehingga berpengaruh terhadap kesejahteraan keluarga petani. Berdasarkan penelitian sebelumnya diperoleh informasi bahwa terdapat perbedaan pendapatan petani padi pengguna pupuk organik dengan pendapatan petani padi pengguna pupuk anorganik di Kecamatan Harau. Oleh karena itu, tujuan dari penelitian ini adalah untuk menganalisis faktor-faktor yang mempengaruhi pendapatan petani padi pengguna pupuk organik dan anorganik di Kecamatan Harau. Penelitian ini dilakukan dengan menggunakan survey kepada petani padi di Kecamatan Harau. Analisa data dilakukan secara kuantitatif yaitu melalui analisa regresi linier berganda dan dilanjutkan dengan uji F. Berdasarkan hasil penelitian diketahui bahwa faktor yang mempengaruhi secara nyata pendapatan petani padi pengguna pupuk organik dan anorganik di Kecamatan Harau adalah: Luas lahan dan biaya produksi. Sedangkan faktor yang mempengaruhi secara tidak nyata adalah: umur petani, pendidikan petani, jumlah produksi dan harga produksi.

Utilisation of Cow Faeces as a Base Material to Making Bokashi Fertiliser to Increase Farmers Income in Balai Hamlet, Taram Village, Harau District Mukhlis, Mukhlis; Fitrianti, Siska; Wisra, Raeza Firsta; Hendriani, Riva; Sari, Nila
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.669

The application of technology in agriculture aims to increase food production through the substitution of traditional farming systems with modern farming systems by utilising more advanced technology. This has an impact on the use of chemical fertilisers and pesticides, which can cause environmental damage and ultimately reduce agricultural productivity. Processing cow dung into organic fertiliser for crops is an applied technology in the framework of implementing zero waste farming technology. One of the benefits that can be obtained is increased income by reducing the cost of artificial fertiliser needs. Cow faeces as cattle farming waste has not been optimally utilised. Cow faeces are usually piled up by farmers behind or near the cowshed, causing a strong smell (air pollution). The results of the activity of making cow feces bokashi organic fertiliser are very beneficial for farmers as a substitute for inorganic fertiliser; The creation of clean cowshed conditions, and environmentally friendly rice fields.

Analisis Nilai Tambah Produk Aren di Kecamatan Lareh Sago Halaban Kabupaten Lima Puluh Kota Hanum, Latifa; Sari, Regia Indah Kemala; Fitrianti, Siska; Hendriani, Riva
Journal of Agribusiness and Community Empowerment (JACE) Vol. 4 No. 2 (2021): September
Publisher : Politeknik Pertanian Negeri Payakumbuh

Lareh Sago Halaban sub-district is one of the largest Aren producers in Lima Puluh Kota Regency; however, it is famous as Nagari Tuak which sells Aren to produce palm wine. Palm sugar processing is generally carried out into molded sugar, while granulated palm sugar is still limited. This study aimed to analyze the added value of palm sugar products in Lareh Sago Halaban sub-district by comparing the added value of molded sugar with granulated palm sugar products. The research area was determined purposively, 30 molded palm sugar processors and five granulated palm sugar processors as respondents. The study was conducted in November-December 2020. The data were processed using the Hayami method. The added value of molded palm sugar is IDR 960 (the add-value ratio is 26percents), and the added value of granulated palm sugar is IDR 2.452 (the add-value ratio is 46percents). The added value of granulated palm sugar is in the high category (greater than 40percents) and molded sugar is in the medium category (15-40percents). The highest percentage of owner compensation factor of production for molded palm sugar is received by workers (44percents), meanwhile, for granulated palm sugar is obtained by owners of capital (processors if owned by themselves) is percents.

Penerapan Content Marketing di PT. Makacha Boga Utama Kota Pekanbaru Zahra Putri Armelia; Hendriani, Riva
JURNAL AGRIBISNIS Vol. 14 No. 1 (2025): Jurnal Agribisnis Volume 14 No 1 Tahun 2025
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v14i1.4113

Tujuan penelitian ini adalah menganalisis penerapan model komunikasi AIDA dan pemasaran konten pada PT. Makacha Boga Utama. Penelitian ini dilaksanakan selama 10 minggu dimulai dari 12 Maret 2024 sampai dengan 12 Mei yang bertempat di pusat produksi PT. Makacha Boga Utama di jl. Inpres, No 12 Sidomulyo Tim, Kecamatan Marpoyan Damai, Kota Pekanbaru. Metode pengumpulan data yang digunakan di dalam penelitian ini, yaitu wawancara, observasi, studi pustaka, dan dokumentasi. Penerapan komunikasi model AIDA adalah awarenees (kesadaran), interest (ketertarikan), desire (keinginan), action (tindakan) dan Penerapan content marketing dilakukan adalah menetapkan tujuan, pemetaan target pasar, penggagasan dan perencanaan konten, penciptaan konten pada media sosial PT. Makacha Boga Utama (TikTok, Instagram, Facebook, Whatsapp, Youtube), distribusi konten, penguatan konten, evaluasi pemasaran konten, peningkatan pemasaran konten. The purpose of this research is to analyze the application of AIDA model communication and content marketing at PT. Makacha Boga Utama. This research was conducted for 10 weeks starting from March 12 to May 12, 2024 at PT. Makacha Boga Utama on Inpres street, No. 12 Sidomulyo Tim, Marpoyan Damai District, Pekanbaru City. The data collection methods used in this research are interviews, observations, literature studies, and documentation. The application of the AIDA model communication is awarenees, interest, desire, and action. The application of content marketing is carried out by setting goals, mapping target markets, initiating and planning content, creating content on PT. Makacha Boga Utama social media (TikTok, Instagram, Facebook, Whatsapp, Youtube), content distribution, content strengthening, content marketing evaluation, content marketing improvement.

Utilisation of Cow Faeces as a Base Material to Making Bokashi Fertiliser to Increase Farmers Income in Balai Hamlet, Taram Village, Harau District Mukhlis, Mukhlis; Fitrianti, Siska; Wisra, Raeza Firsta; Hendriani, Riva; Sari, Nila
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.669

The application of technology in agriculture aims to increase food production through the substitution of traditional farming systems with modern farming systems by utilising more advanced technology. This has an impact on the use of chemical fertilisers and pesticides, which can cause environmental damage and ultimately reduce agricultural productivity. Processing cow dung into organic fertiliser for crops is an applied technology in the framework of implementing zero waste farming technology. One of the benefits that can be obtained is increased income by reducing the cost of artificial fertiliser needs. Cow faeces as cattle farming waste has not been optimally utilised. Cow faeces are usually piled up by farmers behind or near the cowshed, causing a strong smell (air pollution). The results of the activity of making cow feces bokashi organic fertiliser are very beneficial for farmers as a substitute for inorganic fertiliser; The creation of clean cowshed conditions, and environmentally friendly rice fields.

Characteristics of Production Factors and Production of Zero Tillage System Rice Farming Mukhlis, Mukhlis; Ismawati, Iis; Sillia, Nova; Fitrianti, Siska; Ukrita, Indria; Wisra, Raeza Firsta; Raflis, Hidayat; Hendriani, Riva; Hanum, Latifa; Ibrahim, Hasan; Nofianti, Sri; Marta, Andrik; Sari, Nila
Jurnal Penelitian Pendidikan IPA Vol 10 No 8 (2024): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i8.8542

Zero tillage system is able to prepare the land for plants to grow and produce well by paying attention to the ecological balance of the environment, especially water and soil. The purpose of this study was to determine the characteristics of production factors and production characteristics of rice paddy farming with no-tillage system. This research used descriptive method, conducted in Taram village, Harau sub-district. Sample determination using snowball sampling method, with a total sample of 50 farmers. Data collection by interview using questionnaires for primary data and documentation method for secondary data. Data analysis used qualitative descriptive analysis with a triangulation approach. The results showed the characteristics of production factors include: paddy field area 0.25 - 2.0 ha, seed requirement 8 - 60 kg/acre, compost fertiliser 0.25 - 2 tonnes/acre, Urea fertiliser 25 - 200 kg, NPK Phonska fertiliser 25 - 200 kg, herbicide 1 - 3 litres, insecticide 1 - 2 litres, labour consists of labour within the family and labour outside the family, including: Labour and female labour, and capital consists of cash, hoes, and knapsack sprayers. The amount of farm labour can be reduced by up to 145%, especially in land preparation activities, because there is no tillage and only spraying of residual rice stalks and weeds. Rice production characteristics: Total production of 800 - 6,200 Kg/acre, with an average of 2,262.80 Kg. The selling price of rice production was IDR 7,500/kg - IDR 7,800/kg, with an average of IDR 7,710/Kg.

Pengaruh Harga, E-WOM Melalui Mediasi Citra Merek Terhadap Keputusan Pembelian Kopi Motor Keliling Ismawati, Iis; Nofianti, Sri; Raflis, Hidayat; Hendriani, Riva; Hanum, Latifa
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 28 No 1 (2026): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v28i1.2419

This study aims to examine the influence of price and electronic word-of-mouth (E-WOM) on the purchase decisions for mobile coffee bike products, with brand image as a mediating variable. The research was conducted in two locations: Payakumbuh City and the Fifty Cities Regency. The sampling technique employed was accidental sampling, with data collected from 174 respondents using questionnaires. The analysis was performed using the Partial Least Squares (PLS) method with the SmartPLS 3.0 application. The results indicate that the constructed model is valid, reliable, and has good predictive power. Product price, E-WOM management, and brand image in the mobile coffee bike business each have a significant positive direct effect on purchase decisions. The indirect relationship was only significant for the variables of price and brand image, while it was not significant for the E-WOM variable. This suggests that the brand image variable operates through different mediation mechanisms in influencing purchase decisions. The implications of this research are that mobile coffee bike entrepreneurs should focus on implementing strategic pricing relevant to their value proposition, accompanied by active E-WOM management and consistent brand building to optimally enhance consumer purchase decisions. Furthermore, to remain competitive, businesses need to optimize the use of social media in communicating with consumers to increase buyer interest, particularly among the younger generation, which tends to have a high dependency on smartphone usage Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh harga dan E-WOM terhadap Keputusan pembelian kopi motor keliling melalui mediasi variabel citra merek. Penelitian dilakukan di dua lokasi yaitu Kota Payakumbuh dan Kabupaten Lima Puluh Kota. Teknik pengambilan sampel menggunakan accidental sampling. Jumlah sampel adalah 174 responden dengan teknikpengumpulan data menggunakan kuesioner. Partial Least Square (PLS) dengan alat bantu aplikasi SmartPLS 3.0 merupakan teknik yang dipilih dalam penelitian ini. Hasil penelitian menunjukkan bahwa model yang dibangun valid, reliabel dan memiliki kekuatan prediksi yang baik. Harga produk, pengelolaan E-WOM, citra merek pada usaha kopi motor keliling secara langsung berpengaruh positif signifikan terhadap keputusan pembelian. Hubungan tidak langsung hanya signifikan pada variabel harga dan citra merek, sementara untuk variabel E-WOM tidak signifikan, menunjukkan bahwa variabel citra merek memiliki mekanisme mediasi yang berbeda dalam mempengaruhi Keputusan pembelian. Implikasi dari penelitian ini adalah bagi pelaku usaha kopi motor keliling perlu focus pada penetapan harga strategis yang relevan dengan value proporsition yang diiringi dengan manajemen E-WOM yang aktif dan membangun citra merek yang konsisten agar dapat memberikan hasil optimal dalam meningkatkan Keputusan pembelian konsumen. Selanjutnya agar mampu bersaing, pelaku usaha perlu melakukan optimalisasi penggunaan media social dalam berkomunikasi dengan konsumen untuk meningkatkan minat pembeli terutama generasi muda yang cenderung memiliki ketergantungan yang tinggi pada penggunaan smartphone.

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