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All Journal Lumbung: Jurnal Ilmiah Politeknik Pertanian Negeri Payakumbuh Unram Journal of Community Service (UJCS)
Wisra, Raeza Firsta
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI RETAIL MIX DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN BERBELANJA PADA PASAR MODEREN DI KOTA PAYAKUMBUH Alfikri, Alfikri; Darnetti, Darnetti; Wisra, Raeza Firsta
LUMBUNG Vol. 20 No. 1 (2021): Februari
Publisher : Politeknik Pertanian Negeri Payakumbuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1022.226 KB) | DOI: 10.32530/lumbung.v20i1.319

Abstract

Perkembangan pasar moderen di Kota Payakumbuh tidak terlepas dari respon konsumen yang tinggi, walaupun demikian peran strategi retail mix yang di laksanakan oleh manajemen masing-masing pasar moderen dapat menentukan keberlangsungan usaha tersebut, maka penelitian ini akan menganalisis faktor-faktor yang mempengaruhi konsumen untuk berbelanja di pasar moderen dengan variabel bebas yaitu: location (X1), marcandise assortments (X2), pricing (X3), costomer service (X4), store design and display (X5), dan communication mix (X6). Uji instrumen penelitian menggunakan 30 responden, dari uji Validitas didapatkan 1 item tidak valid (LKS-2 pada variabel X1) maka dikeluarkan dan uji realibilitas didapatkan nilai cronbach's alpha sebesar 0,953, maka instrumen penelitian dianggap realib karena nilainya lebih besar dari 0,60. dari hasil uji instrumen ini maka penelitian ini dapat menggunakan instrumen ini pada kondisi yang sebenarnya sesuai dengan tujuan penelitian. Hasil analisis dari 118 responden didapatkan bahwa koefisien determinasi sebesar 51,4%, sedangkan uji hipotesis didapatkan 4 variabel tidak signifikasn yaitu location (X1), marcandise assortments (X2), pricing (X3), costomer service (X4). kemudian dua variabel signifikan yaitu store design and display (X5), dan communication mix (X6). signifikan. Rekomendasi responden untuk memilih minimarket juga terpengaruhi oleh bentuk dan layout minimatket yang memberikan kenyamanan dan tampilan beserta promisi yang dilakukan oleh minimarket berupa plang merek dan iklan-iklan yang dibuat minimarket.
Utilisation of Cow Faeces as a Base Material to Making Bokashi Fertiliser to Increase Farmers Income in Balai Hamlet, Taram Village, Harau District Mukhlis, Mukhlis; Fitrianti, Siska; Wisra, Raeza Firsta; Hendriani, Riva; Sari, Nila
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.669

Abstract

The application of technology in agriculture aims to increase food production through the substitution of traditional farming systems with modern farming systems by utilising more advanced technology. This has an impact on the use of chemical fertilisers and pesticides, which can cause environmental damage and ultimately reduce agricultural productivity. Processing cow dung into organic fertiliser for crops is an applied technology in the framework of implementing zero waste farming technology. One of the benefits that can be obtained is increased income by reducing the cost of artificial fertiliser needs. Cow faeces as cattle farming waste has not been optimally utilised. Cow faeces are usually piled up by farmers behind or near the cowshed, causing a strong smell (air pollution). The results of the activity of making cow feces bokashi organic fertiliser are very beneficial for farmers as a substitute for inorganic fertiliser; The creation of clean cowshed conditions, and environmentally friendly rice fields.
Utilisation of Cow Faeces as a Base Material to Making Bokashi Fertiliser to Increase Farmers Income in Balai Hamlet, Taram Village, Harau District Mukhlis, Mukhlis; Fitrianti, Siska; Wisra, Raeza Firsta; Hendriani, Riva; Sari, Nila
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.669

Abstract

The application of technology in agriculture aims to increase food production through the substitution of traditional farming systems with modern farming systems by utilising more advanced technology. This has an impact on the use of chemical fertilisers and pesticides, which can cause environmental damage and ultimately reduce agricultural productivity. Processing cow dung into organic fertiliser for crops is an applied technology in the framework of implementing zero waste farming technology. One of the benefits that can be obtained is increased income by reducing the cost of artificial fertiliser needs. Cow faeces as cattle farming waste has not been optimally utilised. Cow faeces are usually piled up by farmers behind or near the cowshed, causing a strong smell (air pollution). The results of the activity of making cow feces bokashi organic fertiliser are very beneficial for farmers as a substitute for inorganic fertiliser; The creation of clean cowshed conditions, and environmentally friendly rice fields.
Co-Authors Alfikri, Alfikri Darnetti Darnetti Hendriani, Riva Mukhlis Mukhlis Nila Sari Siska Fitrianti