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STRATEGI RETAIL MIX DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN BERBELANJA PADA PASAR MODEREN DI KOTA PAYAKUMBUH Alfikri, Alfikri; Darnetti, Darnetti; Wisra, Raeza Firsta
LUMBUNG Vol. 20 No. 1 (2021): Februari
Publisher : Politeknik Pertanian Negeri Payakumbuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1022.226 KB) | DOI: 10.32530/lumbung.v20i1.319

Abstract

Perkembangan pasar moderen di Kota Payakumbuh tidak terlepas dari respon konsumen yang tinggi, walaupun demikian peran strategi retail mix yang di laksanakan oleh manajemen masing-masing pasar moderen dapat menentukan keberlangsungan usaha tersebut, maka penelitian ini akan menganalisis faktor-faktor yang mempengaruhi konsumen untuk berbelanja di pasar moderen dengan variabel bebas yaitu: location (X1), marcandise assortments (X2), pricing (X3), costomer service (X4), store design and display (X5), dan communication mix (X6). Uji instrumen penelitian menggunakan 30 responden, dari uji Validitas didapatkan 1 item tidak valid (LKS-2 pada variabel X1) maka dikeluarkan dan uji realibilitas didapatkan nilai cronbach's alpha sebesar 0,953, maka instrumen penelitian dianggap realib karena nilainya lebih besar dari 0,60. dari hasil uji instrumen ini maka penelitian ini dapat menggunakan instrumen ini pada kondisi yang sebenarnya sesuai dengan tujuan penelitian. Hasil analisis dari 118 responden didapatkan bahwa koefisien determinasi sebesar 51,4%, sedangkan uji hipotesis didapatkan 4 variabel tidak signifikasn yaitu location (X1), marcandise assortments (X2), pricing (X3), costomer service (X4). kemudian dua variabel signifikan yaitu store design and display (X5), dan communication mix (X6). signifikan. Rekomendasi responden untuk memilih minimarket juga terpengaruhi oleh bentuk dan layout minimatket yang memberikan kenyamanan dan tampilan beserta promisi yang dilakukan oleh minimarket berupa plang merek dan iklan-iklan yang dibuat minimarket.
Utilisation of Cow Faeces as a Base Material to Making Bokashi Fertiliser to Increase Farmers Income in Balai Hamlet, Taram Village, Harau District Mukhlis, Mukhlis; Fitrianti, Siska; Wisra, Raeza Firsta; Hendriani, Riva; Sari, Nila
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.669

Abstract

The application of technology in agriculture aims to increase food production through the substitution of traditional farming systems with modern farming systems by utilising more advanced technology. This has an impact on the use of chemical fertilisers and pesticides, which can cause environmental damage and ultimately reduce agricultural productivity. Processing cow dung into organic fertiliser for crops is an applied technology in the framework of implementing zero waste farming technology. One of the benefits that can be obtained is increased income by reducing the cost of artificial fertiliser needs. Cow faeces as cattle farming waste has not been optimally utilised. Cow faeces are usually piled up by farmers behind or near the cowshed, causing a strong smell (air pollution). The results of the activity of making cow feces bokashi organic fertiliser are very beneficial for farmers as a substitute for inorganic fertiliser; The creation of clean cowshed conditions, and environmentally friendly rice fields.
Utilisation of Cow Faeces as a Base Material to Making Bokashi Fertiliser to Increase Farmers Income in Balai Hamlet, Taram Village, Harau District Mukhlis, Mukhlis; Fitrianti, Siska; Wisra, Raeza Firsta; Hendriani, Riva; Sari, Nila
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.669

Abstract

The application of technology in agriculture aims to increase food production through the substitution of traditional farming systems with modern farming systems by utilising more advanced technology. This has an impact on the use of chemical fertilisers and pesticides, which can cause environmental damage and ultimately reduce agricultural productivity. Processing cow dung into organic fertiliser for crops is an applied technology in the framework of implementing zero waste farming technology. One of the benefits that can be obtained is increased income by reducing the cost of artificial fertiliser needs. Cow faeces as cattle farming waste has not been optimally utilised. Cow faeces are usually piled up by farmers behind or near the cowshed, causing a strong smell (air pollution). The results of the activity of making cow feces bokashi organic fertiliser are very beneficial for farmers as a substitute for inorganic fertiliser; The creation of clean cowshed conditions, and environmentally friendly rice fields.
Characteristics of Production Factors and Production of Zero Tillage System Rice Farming Mukhlis, Mukhlis; Ismawati, Iis; Sillia, Nova; Fitrianti, Siska; Ukrita, Indria; Wisra, Raeza Firsta; Raflis, Hidayat; Hendriani, Riva; Hanum, Latifa; Ibrahim, Hasan; Nofianti, Sri; Marta, Andrik; Sari, Nila
Jurnal Penelitian Pendidikan IPA Vol 10 No 8 (2024): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i8.8542

Abstract

Zero tillage system is able to prepare the land for plants to grow and produce well by paying attention to the ecological balance of the environment, especially water and soil. The purpose of this study was to determine the characteristics of production factors and production characteristics of rice paddy farming with no-tillage system. This research used descriptive method, conducted in Taram village, Harau sub-district. Sample determination using snowball sampling method, with a total sample of 50 farmers. Data collection by interview using questionnaires for primary data and documentation method for secondary data. Data analysis used qualitative descriptive analysis with a triangulation approach. The results showed the characteristics of production factors include: paddy field area 0.25 - 2.0 ha, seed requirement 8 - 60 kg/acre, compost fertiliser 0.25 - 2 tonnes/acre, Urea fertiliser 25 - 200 kg, NPK Phonska fertiliser 25 - 200 kg, herbicide 1 - 3 litres, insecticide 1 - 2 litres, labour consists of labour within the family and labour outside the family, including: Labour and female labour, and capital consists of cash, hoes, and knapsack sprayers. The amount of farm labour can be reduced by up to 145%, especially in land preparation activities, because there is no tillage and only spraying of residual rice stalks and weeds. Rice production characteristics: Total production of 800 - 6,200 Kg/acre, with an average of 2,262.80 Kg. The selling price of rice production was IDR 7,500/kg - IDR 7,800/kg, with an average of IDR 7,710/Kg.