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Transformasi Ekonomi Kreatif Industri Minyak Pijat Rumahan: Perspektif Etika Bisnis Islam Sumarlin, Abdul; Hasti, Astuty
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5578

Abstract

Indonesia's creative economy industry is showing rapid growth, especially in the small and medium-sized enterprise (SME) sector, which plays an important role in the national economy. However, the development of creative MSMEs still faces various obstacles, such as limited capital, low-quality human resources, limited product innovation, and ineffective marketing strategies. Islamic ethical principles, such as honesty in communicating product benefits and a focus on business blessings, encourage both brands to transform while maintaining quality, transparency, and consumer trust as the basis for business decision-making. This study aims to analyze the creative economy transformation strategies of the Cap Pendekar and Cap Anoa home-based massage oil industries, emphasizing the implications of Islamic business ethics as a basis for business management. The research method used was a qualitative comparative case study approach. Data were obtained through in-depth interviews with business owners, workers, resellers, consumers, and supporting communities. The results indicate that Cap Pendekar still relies on a semi-manual production system with testimonial-based promotions and simple social media platforms, thus facing limitations in production capacity, innovation, and competitiveness in local and regional markets. In contrast, Cap Anoa has successfully developed a modern business strategy through branding based on local wisdom, product innovation, attractive packaging, digital media utilization, and a hybrid distribution system that reaches a wider consumer base. The analysis based on Islamic business ethics shows that both businesses have strived to implement the principles of monotheism, justice, responsibility, trustworthiness, and honesty. However, Cap Anoa has been more consistent in integrating these principles into a modern, adaptive and competitive business strategy. This study concludes that strengthening innovation-based creative economic strategies, digital marketing, and branding needs to be combined with the application of Islamic business ethics to enable traditional home industries to compete sustainably, fairly, and bring blessings to both the entrepreneurs and the community.
METODE ALTMAN Z-SCORE DAN SPRINGATE TERHADAP KINERJA KEUANGAN PERUSAHAAN TELEKOMUNIKASI BUMN DAN BUMS YANG TERDAFTAR DI BURSA EFEK INDONESIA Balda, Fauziah; Pratomo, M Restu Aji; Sumarlin, Abdul; Abidin, Zainal
JURNAL STIE SEMARANG Vol 17 No 3 (2025): JURNAL STIE SEMARANG
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v17i3.845

Abstract

Financial performance is a crucial indicator for assessing the sustainability and health of a company, particularly in the telecommunications industry, which faces high competition and substantial capital requirements. This study aims to analyze the influence of the Altman Z-Score and Springate methods in assessing the financial performance of state owned and privately-owned telecommunications companies listed on the Indonesia Stock Exchange, namely PT Telekomunikasi Indonesia Tbk and PT XL Axiata Tbk, for the 2021 2024 period. The research method used is quantitative with a descriptive and comparative approach. Secondary data were obtained from the companies' annual financial reports. The results indicate that the Altman Z-Score and Springate methods are capable of providing an overview of a company's financial health, although there are differences in the classification results between the two methods. PT Telekomunikasi Indonesia Tbk shows a relatively healthy financial condition, while PT XL Axiata Tbk is in the vulnerable or at-risk category for certain periods. These differences in results indicate that using more than one bankruptcy analysis method can provide a more comprehensive picture of a company's financial performance.