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All Journal Althea Medical Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Kartika Kimia Jambura Journal of Chemistry Jurnal Riset Bisnis dan Manajemen Jurnal Abdimas Kartika Wijayakusuma IIJSE
Sujono, Hernandi
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Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Medicine & Pharmacology Social Sciences Other

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Journal : IIJSE

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E-Value Creation Model and Social Media Marketing in Improving E-Reputation of The Perfume Refill Industry Sujono, Hernandi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.2734

Abstract

The company's reputation is one of the most valuable, essential, strategic, and enduring intangible assets a company owned. Reputation is an asset that allows a company to differentiate itself and even allow consumers to pay a premium for products with an exclusive character. This study aims to determine the influence of the E-Value Creation Model and Social Media Marketing in Increasing the E-Reputation of the Perfume Refill Industry. Descriptive quantitative research includes in this study. This study focused on the Malang City refill perfume industry and employed random sampling as a sampling method. As a result, the sample for the study consisted of 159 refill perfume businesses. The data analysis technique in this study used Partial Least Square (PLS). PLS is a structural equation model modeling (SEM) approach based on variance or component-based structural equation modeling. The results showed that E-Value Creation and Social Media Marketing significantly positively influence E-reputation.
Co-Authors Agma, Muljadji Agustini, Dewi Meliati Ai Nurohmah, Gina Anceu Murniati Anggi Suprabawati Arie Hardian Budiman, Senadi Evi Sovia Farizi, Rinaldi Heny Hendrayati Jasmansyah, Jasmansyah Kusumaningtyas, Valentina Adimurti Lili Adi Wibowo Lilis Siti Aisyah, Lilis Siti Mulyani, Rahmaniar Nurhadianti, Adilfi Risma Purbaya, Sari Ratih Hurriyati Safi'i, Abdi Wadud Sutrisno, Sutrisno Wibowo, Lili Yenny Febriani Yun, Yenny Febriani Yuliana, Trisna Zahra, Nurul Sausan