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All Journal Majalah Ilmiah UNIKOM Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Journal of English Teaching, Literature, and Applied Linguistics Jurnal Skripta EKOMABIS: Jurnal Ekonomi Manajemen Bisnis CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Bussman Journal : Indonesian Journal of Business and Management COMMENT: Journal of Community Empowerment Journal of Engineering and Information Technology for Community Service IJMA
Ambarwati, Putri
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Bussman Journal : Indonesian Journal of Business and Management

 1 
PENGARUH KUALITAS PRODUK DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING: STUDI PADA PENGGUNA PRODUK SKINCARE MS GLOW DI KABUPATEN PATI Ambarwati, Putri; Prabowo, Heri; Widiastuti, C. Tri
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.447

Abstract

This study aims to determine the effect of product quality, social media marketing on decisions with purchase intention as an intervening variable in users of MS Glow skincare products in Pati Regency. The population used is all users of MS Glow skincare products in Pati Regency. This study uses non-probability sampling techniques, namely purposive sampling where the sample is taken based on certain criteria that must be met and the sample used is 97 respondents. This study uses the Partial Least Square-Structural Equation Modeling (PLS-SEM) method, which is run with the help of SmartPLS version 3.0 software. to analyze the data. Based on the results of the study, it shows that the variables of product quality and social media marketing have no significant effect on purchasing decisions. Product quality and social media marketing variables have a positive and significant effect on purchase intention. The purchase interest variable has a positive and significant effect on purchasing decisions. Purchasing interest variables can mediate the effect of product quality on purchasing decisions. The purchase interest variable cannot mediate the effect of social media marketing on purchasing decisions
Co-Authors Ameraldo, Fedi Andini, Novilya M. Aprilia, Refalina Ardiansyah, Diki Bellenica, Claudia Darmawel, Putri Syifa Heri Prabowo Kencana, Dwi Tirta Khairany, Saskia Jamilah Kristiyanto, Yogi M. Andini, Novilya Nurhayati Nurhayati Nurhikmayanti, Kartika Olyvia Revalita Candraloka, Olyvia Revalita Palah, Johan Mohammad Perdana, Caesar Angga Pratama, Dimas Aji Purnama Sari Ramadhani, Diah Rizki, Marsi Fella Sabrina, Hany Sari, Tri Darma Rosmala Sari, Tridarma Rosmala Setiawan, Muhammad Manyu Sofian, Muhammad Ovin Wardah, Huriyatul Widiastuti, C. Tri Wijaya, Angka