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All Journal Jurnal Kajian Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Representamen Humaniora JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Jurnal Komunikasi Islam ASPIRATION Journal Inter Community : Journal of Communication Empowerment
Irawan, Rahmat Edi
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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REPRESENTATION OF WOMEN AS OBJECTS OF CONSUMERISM (CRITICAL DISCOURSE ANALYSIS ON PAYLATER SERIES IN EPISODES 1 AND 2) Tripalupi, Merry Fridha; Irawan, Rahmat Edi; Duile, Timo
ASPIRATION Journal Vol. 6 No. 1 (2025): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v6i1.101

Abstract

Impulsive buying behavior is increasingly becoming a trend after the existence of marketplaces that make it easier for consumers to buy an item. Currently, active e-commerce users in Indonesia continue to grow with increasingly massive digital activities. Fashion is an item that is more purchased by women in online shopping. The persuasion of advertisements featuring products that claim to perfect women's appearance is a hot-selling commodity. The depiction of the entanglement of consumerism is shown in the Pay Later series. This series tells the story of Tika, the main character, who becomes the object of consumerism. By using the critical discourse analysis method of Sara Mills, which focuses on feminism and in line with this research, which is based on the theory of postmodern feminism, the results show the subject-object position that this series provides an overview of women as objects of consumerism where looking beautiful with beautiful goods is a requirement for women to look more attractive. The use of pay later, which provides flexibility in terms of payment, is attractive to the main character without being accompanied by adequate financial literacy skills. This is what makes the main character get entangled in paying later debt. The high interest rate and relatively short deadline are the problems that are then faced. For the sake of appearing charming, the main character is haunted by debt collectors in his daily life.
Intensitas Bermedia Sosial dan Minat Muslim Urban Berhijrah: Analisis Followers Akun Instragram @Surabayahijrah Irawan, Rahmat Edi; Palupi, Merry Fridha Tri; Putro, Taufan Aji Santoso
Jurnal Komunikasi Islam Vol. 9 No. 2 (2019): December
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2972.639 KB) | DOI: 10.15642/jki.2019.9.2.359-372

Abstract

This study aims to measure the effect of the intensity of accessing Instagram account access @surabayahijrah on followers' interest to hijrah (individual muslim shifts towards a more religious way of life). This article is the result of a correlational quantitative study with the number of sample 100 followers of Instagram account @Surabayahijrah who live in Surabaya. The results have shown that r squared is 0.1186 which means that there was an influence of Instagram account access @ surabayaahijrah of 11.86% on the interest of hijrah and the rest was another factor outside of the research about 88.14%. Partial test results (t) also indicated that the t-value of 2.066> t-value of 1.667, which means that there was an influence of partial access to the account @surabayahijrah with a significance value of 0.041 which is less than the specified significance value of 0.1.
Co-Authors Bumi Respati, Moehamad Gentar Dian Wardiana Sjuchro Duile, Timo Ibrahim, Mochamad Maulana junitiadi, muhammad reza Mustopa, Adjizul Basit Muzakki, Naufal Nurfauziah, Isni Palupi, Merry Fridha Tri Putro, Taufan Aji Santoso Tripalupi, Merry Fridha