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REPRESENTATION OF WOMEN AS OBJECTS OF CONSUMERISM (CRITICAL DISCOURSE ANALYSIS ON PAYLATER SERIES IN EPISODES 1 AND 2) Tripalupi, Merry Fridha; Irawan, Rahmat Edi; Duile, Timo
ASPIRATION Journal Vol. 6 No. 1 (2025): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v6i1.101

Abstract

Impulsive buying behavior is increasingly becoming a trend after the existence of marketplaces that make it easier for consumers to buy an item. Currently, active e-commerce users in Indonesia continue to grow with increasingly massive digital activities. Fashion is an item that is more purchased by women in online shopping. The persuasion of advertisements featuring products that claim to perfect women's appearance is a hot-selling commodity. The depiction of the entanglement of consumerism is shown in the Pay Later series. This series tells the story of Tika, the main character, who becomes the object of consumerism. By using the critical discourse analysis method of Sara Mills, which focuses on feminism and in line with this research, which is based on the theory of postmodern feminism, the results show the subject-object position that this series provides an overview of women as objects of consumerism where looking beautiful with beautiful goods is a requirement for women to look more attractive. The use of pay later, which provides flexibility in terms of payment, is attractive to the main character without being accompanied by adequate financial literacy skills. This is what makes the main character get entangled in paying later debt. The high interest rate and relatively short deadline are the problems that are then faced. For the sake of appearing charming, the main character is haunted by debt collectors in his daily life.
Intensitas Bermedia Sosial dan Minat Muslim Urban Berhijrah: Analisis Followers Akun Instragram @Surabayahijrah Irawan, Rahmat Edi; Palupi, Merry Fridha Tri; Putro, Taufan Aji Santoso
Jurnal Komunikasi Islam Vol. 9 No. 2 (2019): December
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2972.639 KB) | DOI: 10.15642/jki.2019.9.2.359-372

Abstract

This study aims to measure the effect of the intensity of accessing Instagram account access @surabayahijrah on followers' interest to hijrah (individual muslim shifts towards a more religious way of life). This article is the result of a correlational quantitative study with the number of sample 100 followers of Instagram account @Surabayahijrah who live in Surabaya. The results have shown that r squared is 0.1186 which means that there was an influence of Instagram account access @ surabayaahijrah of 11.86% on the interest of hijrah and the rest was another factor outside of the research about 88.14%. Partial test results (t) also indicated that the t-value of 2.066> t-value of 1.667, which means that there was an influence of partial access to the account @surabayahijrah with a significance value of 0.041 which is less than the specified significance value of 0.1.
Media transformation management strategy in the era of multiplatform (Case study on Tribun network) Tripalupi, Merry Fridha; Irawan, Rahmat Edi
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art6

Abstract

The rapid advancement of technology demands that media companies transform quickly; it is insufficient for media to produce content; they must adopt an integrated multi-platform strategy. This study examines media transformation management strategies in the multi-platform era, utilizing the Tribun Network as a case study. The research employs a descriptive qualitative method with a case study approach. This study utilizes Henry Jenkins' theory of media convergence and a cross-media approach to analyze channel integration and content distribution patterns. The results indicate that Tribun's transformation encompasses digital editorial integration, leadership restructuring towards a flexible model, platform-based content optimization, and diversification of monetization channels. This strategy has not only expanded audience reach but has also established an editorial workflow that is responsive to algorithms and technological dynamics. This research contributes to the literature on digital media management and is a practical reference for other media organizations in designing multi-platform strategies.
Media Framing of Kaesang Pangerep’s PSI Chairmanship by Tribunnews.com Irawan, Rahmat Edi; Tripalupi, Merry Fridha
Jurnal Kajian Jurnalisme Vol 7, No 2 (2024): KAJIAN JURNALISME
Publisher : Journalism Study Program, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v7i2.51400

Abstract

Media undeniably has a great influence in the political sphere today. The interdependence between media and politics is an interesting discussion because it should be an institution that disseminates information neutrally, no tendency to certain groups. However, today’s media in Indonesia exacerbates the phenomenon of political mediatization. This study aims to provide new insights into how Tribunnews.com uses framing to shape political narratives in the context of news coverage of Kaesang Pangarep’s rise to the leadership of PSI party. This study combines qualitative methodology with the framing analysis method based on the theories of Gerald Kosicki and Zhongdang Pan. It examined the Tribunnews.com report, edition September 30th 2023 titled “Observer Suspects Megawati’s Anger over Kaesang Joining PSI”. Tribunnews.com was chosen because the news was only reviewed from the observer’s side. Hence, this research attempted to reveal how Kaesanng’s rise to the leadership of the PSI party was framed by Tribunnews.com.  The results of the research based on the Zhongdang Pan and Kosicki model demonstrated that Tribunnews.com constructed Megawati’s alleged anger, yet the news was not followed with reliable sources for balanced reporting. Tribunnews.com also mediatized the use of bombastic titles and content to increase news appeal. This requires a public concern because the media, which should act as the fourth pillar of democracy, instead tend to mediatize the news only for attaining public attention.
Women Journalists in Surabaya: Role Interpretation in AI-Driven Media Transformation Tripalupi, Merry Fridha; Dewi, AAI. Prihandari Satvika; Irawan, Rahmat Edi; Sjuchro, Dian Wardiana; Tachopisalwong, Attanan
Jurnal Kajian Jurnalisme Vol 10, No 1 (2026): KAJIAN JURNALISME
Publisher : Journalism Study Program, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v10i1.70637

Abstract

Background: The increasing adoption of artificial intelligence (AI) has transformed newsroom practices by accelerating news production and reshaping editorial decision-making. While previous studies have primarily examined AI from technological and organizational perspectives, limited attention has been given to how women journalists experience and negotiate these changes, particularly in local media contexts such as Surabaya. Purpose: This study examines how women journalists in Surabaya interpret and negotiate their professional roles amid AI-driven media transformation through the lens of Media Feminism Theory. Methods: This study employed a qualitative critical ethnographic approach. Data was collected through in-depth interviews, participant observation, and documentation. The data were analyzed using thematic analysis through open, axial, and selective coding. Results: The findings reveal four major themes: AI has transformed newsroom routines, supported journalistic work efficiency, influenced the visibility of women-related issues through algorithmic logic, and created new professional pressures for women journalists. Although AI improves productivity, participants emphasized that editorial judgment, ethical verification, and professional autonomy remain essential. The findings further indicate that algorithm-driven editorial practices may reinforce existing gender inequalities by reducing the visibility of women-centered issues and intensifying workload expectations. Conclusion: A media feminist perspective remains relevant for analysing the dynamics of the current digital media industry, particularly as algorithms begin to play a role in determining which issues are deemed important and worthy of public attention. Implications: This study extends Media Feminism Theory by demonstrating how AI-mediated newsroom transformation intersects existing gender structures, providing insights for developing more gender-sensitive AI.