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All Journal Jurnal Komunikasi Jurnal Kajian Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi Lontar : Jurnal Ilmu Komunikasi Jurnal Representamen Humaniora Kajian Jurnalisme JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Jurnal Komunikasi Islam ASPIRATION Journal Inter Community : Journal of Communication Empowerment
Irawan, Rahmat Edi
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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REPRESENTATION OF WOMEN AS OBJECTS OF CONSUMERISM (CRITICAL DISCOURSE ANALYSIS ON PAYLATER SERIES IN EPISODES 1 AND 2) Tripalupi, Merry Fridha; Irawan, Rahmat Edi; Duile, Timo
ASPIRATION Journal Vol. 6 No. 1 (2025): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v6i1.101

Abstract

Impulsive buying behavior is increasingly becoming a trend after the existence of marketplaces that make it easier for consumers to buy an item. Currently, active e-commerce users in Indonesia continue to grow with increasingly massive digital activities. Fashion is an item that is more purchased by women in online shopping. The persuasion of advertisements featuring products that claim to perfect women's appearance is a hot-selling commodity. The depiction of the entanglement of consumerism is shown in the Pay Later series. This series tells the story of Tika, the main character, who becomes the object of consumerism. By using the critical discourse analysis method of Sara Mills, which focuses on feminism and in line with this research, which is based on the theory of postmodern feminism, the results show the subject-object position that this series provides an overview of women as objects of consumerism where looking beautiful with beautiful goods is a requirement for women to look more attractive. The use of pay later, which provides flexibility in terms of payment, is attractive to the main character without being accompanied by adequate financial literacy skills. This is what makes the main character get entangled in paying later debt. The high interest rate and relatively short deadline are the problems that are then faced. For the sake of appearing charming, the main character is haunted by debt collectors in his daily life.
Intensitas Bermedia Sosial dan Minat Muslim Urban Berhijrah: Analisis Followers Akun Instragram @Surabayahijrah Irawan, Rahmat Edi; Palupi, Merry Fridha Tri; Putro, Taufan Aji Santoso
Jurnal Komunikasi Islam Vol. 9 No. 2 (2019): December
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2972.639 KB) | DOI: 10.15642/jki.2019.9.2.359-372

Abstract

This study aims to measure the effect of the intensity of accessing Instagram account access @surabayahijrah on followers' interest to hijrah (individual muslim shifts towards a more religious way of life). This article is the result of a correlational quantitative study with the number of sample 100 followers of Instagram account @Surabayahijrah who live in Surabaya. The results have shown that r squared is 0.1186 which means that there was an influence of Instagram account access @ surabayaahijrah of 11.86% on the interest of hijrah and the rest was another factor outside of the research about 88.14%. Partial test results (t) also indicated that the t-value of 2.066> t-value of 1.667, which means that there was an influence of partial access to the account @surabayahijrah with a significance value of 0.041 which is less than the specified significance value of 0.1.
Media transformation management strategy in the era of multiplatform (Case study on Tribun network) Tripalupi, Merry Fridha; Irawan, Rahmat Edi
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art6

Abstract

The rapid advancement of technology demands that media companies transform quickly; it is insufficient for media to produce content; they must adopt an integrated multi-platform strategy. This study examines media transformation management strategies in the multi-platform era, utilizing the Tribun Network as a case study. The research employs a descriptive qualitative method with a case study approach. This study utilizes Henry Jenkins' theory of media convergence and a cross-media approach to analyze channel integration and content distribution patterns. The results indicate that Tribun's transformation encompasses digital editorial integration, leadership restructuring towards a flexible model, platform-based content optimization, and diversification of monetization channels. This strategy has not only expanded audience reach but has also established an editorial workflow that is responsive to algorithms and technological dynamics. This research contributes to the literature on digital media management and is a practical reference for other media organizations in designing multi-platform strategies.
Media Framing of Kaesang Pangerep’s PSI Chairmanship by Tribunnews.com Irawan, Rahmat Edi; Tripalupi, Merry Fridha
Jurnal Kajian Jurnalisme Vol 7, No 2 (2024): KAJIAN JURNALISME
Publisher : School of Journalism, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v7i2.51400

Abstract

Media undeniably has a great influence in the political sphere today. The interdependence between media and politics is an interesting discussion because it should be an institution that disseminates information neutrally, no tendency to certain groups. However, today’s media in Indonesia exacerbates the phenomenon of political mediatization. This study aims to provide new insights into how Tribunnews.com uses framing to shape political narratives in the context of news coverage of Kaesang Pangarep’s rise to the leadership of PSI party. This study combines qualitative methodology with the framing analysis method based on the theories of Gerald Kosicki and Zhongdang Pan. It examined the Tribunnews.com report, edition September 30th 2023 titled “Observer Suspects Megawati’s Anger over Kaesang Joining PSI”. Tribunnews.com was chosen because the news was only reviewed from the observer’s side. Hence, this research attempted to reveal how Kaesanng’s rise to the leadership of the PSI party was framed by Tribunnews.com.  The results of the research based on the Zhongdang Pan and Kosicki model demonstrated that Tribunnews.com constructed Megawati’s alleged anger, yet the news was not followed with reliable sources for balanced reporting. Tribunnews.com also mediatized the use of bombastic titles and content to increase news appeal. This requires a public concern because the media, which should act as the fourth pillar of democracy, instead tend to mediatize the news only for attaining public attention.
Exploiting the Sadness of Disabled Athletes: (Critical Discourse Analysis of Theo Van Leeuwen on Detik.com January 16, 2022 Edition) Tripalupi, Merry Fridha; Irawan, Rahmat Edi; Karimah, Kismiyati El
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.5648

Abstract

Reporting about athletes disables anything new in the world of journalism. In several regional, national, and international sports pages, journalists always write news about the other side of life and his struggles in overcoming disability in the match. It is interesting to see how athletes with disabilities are used as commodities and exploited their interests. So, with this view, the researcher analyzed a text entitled Exploitation of Sadness for Athletes with Disabilities (Theo Van Leeuwen's Critical Discourse Analysis on Detik.Com Edition January 16, 2022). The research uses Frankfurt’s critical theory, with qualitative methods, with a critical analysis approach from Theo Van Leeuwen. The results showed that the writer used several inclusion and exclusion strategies in the news text. The inclusion strategy focuses on Halil exploitation as the main star in the text above. Halil is described as a young man who has limitations and physical imperfections but wins in sports competitions. Meanwhile, in the exclusion strategy, the scriptwriter does not present a coach who has contributed to Halil's victory or a friend from a hawker association who is also an athlete who paved the way for Halil to become an athlete. With this inclusion and exclusion strategy, it can be seen how the perspective of news writers for persons with disabilities places them in an unequal position with humans in general
Transformation of the Indonesian National Police's Communication Strategy in Building a Public Narrative through Platform X Irawan, Rahmat Edi; Rachmawati, Farikha
LONTAR: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v13.i2.11503

Abstract

The acceleration of digital transformation has reshaped how institutions communicate with the public. To remain relevant, both governmental and private organizations must adapt to these shifts—so too must the Indonesian National Police (POLRI). Through the strategic use of social media, particularly Platform X (Twitter), POLRI seeks to cultivate closeness with a public that is increasingly critical, responsive, and participatory. This study investigates how POLRI has transformed its communication strategy to construct a coherent public narrative on Platform X. It focuses on three dimensions: the evolution of work models, new collaboration patterns between the Public Relations Division of POLRI and external digital partners, and the strategic management of hashtags as part of an integrated digital-communication approach. Employing a descriptive-qualitative method, data were collected through interviews with policy-level officials, field implementers, and external partners. The findings reveal a paradigm shift from one-way, hierarchical communication toward an open, two-way participatory dialogue that allows the public to offer feedback, criticism, and direct engagement. This shift is not merely technical but reflects an institutional reconfiguration of strategic communication practices within an algorithm-driven platform environment. By explicitly linking empirical findings with Strategic Communication Theory, this study contributes to the understanding of how public institutions negotiate legitimacy, authority, and visibility within platform-based communication ecosystems. The study concludes that the success of POLRI’s online communication rests not only on message quality but also on institutional synergy, adaptability to algorithmic change, and the capacity to maintain meaningful dialogue with citizens. Strategic communication, when integrated with digital innovation, enables the institution to strengthen trust and legitimacy in the era of participatory media. This study recommends that POLRI enhance its strategic digital communication capacity through algorithm literacy, data-driven engagement, sustained collaboration with external partners, and the development of ethical guidelines to strengthen public trust and institutional legitimacy in digital platforms.
Co-Authors Bumi Respati, Moehamad Gentar Dian Wardiana Sjuchro Duile, Timo Farikha Rachmawati Ibrahim, Mochamad Maulana junitiadi, muhammad reza Kismiyati El Karimah Mustopa, Adjizul Basit Muzakki, Naufal Nurfauziah, Isni Putro, Taufan Aji Santoso Tri Palupi, Merry Fridha