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Analisis Peran Komunikasi Politik dalam Pencitraan Calon Pemimpin pada Kontestan Pemilu Setiawan, Muh. Farhan; Yanto, La Yuki; Nurfiani, Nurfiani; Astuti, Fina; Rahmatia, Rahmatia
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 3: Februari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i3.2976

Abstract

Political communication has an important role in shaping the image strategy of potential leaders in the eyes of the public. Appropriate political branding is aimed at increasing electability through forming positive public opinion towards candidates. This research aims to analyze which message designs and political communication channels are most effective in building a strong reputation and image for a potential leader. A literature study was carried out on several references related to political communication strategies in relation to candidate imaging. This research uses a qualitative approach and literature study methodology, namely by looking for various references regarding the image of potential leaders, both from books and scientific journals. Apart from that, political communication strategies that encourage positive differentiation towards political opponents also play an important role in increasing electability. The implications of this research emphasize the importance of coordinating all elements of political communication in order to maximize the effectiveness of a candidate's image. Political communication has an important role in shaping the image strategy of a potential leader in the eyes of the public. Appropriate political branding is aimed at increasing electability through forming positive public opinion towards candidates. This research aims to analyze which message designs and political communication channels are most effective in building a strong reputation and image for a potential leader. A literature study was carried out on several references related to political communication strategies in relation to candidate imaging. This research uses a qualitative approach and literature study methodology, namely by looking for various references regarding the image of potential leaders, both from books and scientific journals. Apart from that, political communication strategies that encourage positive differentiation towards political opponents also play an important role in increasing electability. The implications of this research emphasize the importance of coordinating all elements of political communication in order to maximize the effectiveness of a candidate's image.
PENGABDIAN KEPADA MASYARAKAT: PROGRAM KEAKSARAAN BAGI WARGA BINAAN RUTAN KELAS IIB MAJENE Hertanti, Alfiramita; Aprisal, Aprisal; Nurfiani, Nurfiani
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 Nomor 1 Tahun 2024
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v5i1.4091

Abstract

One of the problems faced by society is the still high rate of illiteracy. Therefore, it is necessary to take steps to eradicate illiteracy. SPNF-SKB Kab. Majene, in collaboration with Rutan Kelas IIB Majene, is implementing a literacy program to improve the reading, writing and counting skills of the inmates of the Rutan Kelas IIB Majene. This program was attended by 12 inmates for approximately 6 months and was carried out once every week. This program consists of four main stages, namely: observation of service locations, preparation of service equipment, implementation of service, and evaluation of service activities. As a result of service activities through the literacy program, there was a significant increase in the reading, writing and counting abilities of the inmates. 8 people were deemed no longer necessary to take part in a literacy program and were recommended to take part in another program at a higher level.