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All Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat Ulil Albab
Astuti, Fina
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Analisis Peran Komunikasi Politik dalam Pencitraan Calon Pemimpin pada Kontestan Pemilu Setiawan, Muh. Farhan; Yanto, La Yuki; Nurfiani, Nurfiani; Astuti, Fina; Rahmatia, Rahmatia
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 3: Februari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i3.2976

Abstract

Political communication has an important role in shaping the image strategy of potential leaders in the eyes of the public. Appropriate political branding is aimed at increasing electability through forming positive public opinion towards candidates. This research aims to analyze which message designs and political communication channels are most effective in building a strong reputation and image for a potential leader. A literature study was carried out on several references related to political communication strategies in relation to candidate imaging. This research uses a qualitative approach and literature study methodology, namely by looking for various references regarding the image of potential leaders, both from books and scientific journals. Apart from that, political communication strategies that encourage positive differentiation towards political opponents also play an important role in increasing electability. The implications of this research emphasize the importance of coordinating all elements of political communication in order to maximize the effectiveness of a candidate's image. Political communication has an important role in shaping the image strategy of a potential leader in the eyes of the public. Appropriate political branding is aimed at increasing electability through forming positive public opinion towards candidates. This research aims to analyze which message designs and political communication channels are most effective in building a strong reputation and image for a potential leader. A literature study was carried out on several references related to political communication strategies in relation to candidate imaging. This research uses a qualitative approach and literature study methodology, namely by looking for various references regarding the image of potential leaders, both from books and scientific journals. Apart from that, political communication strategies that encourage positive differentiation towards political opponents also play an important role in increasing electability. The implications of this research emphasize the importance of coordinating all elements of political communication in order to maximize the effectiveness of a candidate's image.
Sinergi Mahasiswa dan Warga dalam Gerakan Bersih Lingkungan Kelurahan Kalia-Lia Nastia, Nastia; Astuti, Fina
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 6 (2025): Desember 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i6.787

Abstract

Environmental cleanliness is very important for creating healthy and sustainable living spaces. However, due to low public awareness and a lack of collaboration between residents and outside parties, there are still waste management issues in Kalia-lia Village that have not been properly addressed. Through a collaborative movement between students and local residents, this community service program (PKM) aims to increase public awareness and participation in maintaining environmental cleanliness. The activities include educating the community on the importance of cleanliness, conducting joint efforts to clean up the environment, and forming the “Friends of the Kalia-lia Environment” group to support the sustainability of these activities. The results of the activity show that good communication and cooperation have been established between students and residents, and participation in environmental clean-up activities has increased. It is hoped that this synergy will become a model for sustainable cooperation to create a healthy and clean environment in Kalia-lia Village.
Co-Authors Nastia, Nastia Nurfiani, Nurfiani Rahmatia Rahmatia, Rahmatia Setiawan, Muh. Farhan Yanto, La Yuki