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Fadilla, Arif
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Journal : Jurnal Ilmiah Wahana Pendidikan

 1 
Pengaruh Persepsi Label Halal Dan Citra Merek Terhadap Keputusan Pembelian Pada Gerai Mixue Kondangjaya Karawang Rohman, Syaiful; Fadilla, Arif
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 20 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14489998

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi label halal dan citra merek terhadap keputusan pembelian pada gerai Mixue Kondangjaya Karawang. Dalam penelitian ini menggunakan pendekatan deskriptif verifikatif dengan metode kuantitatif. Populasi pada penelitian adalah ini konsumen yang sudah pernah melakukan pembelian produk Mixue pada gerai Mixue Kondangjaya Karawang, pengambilan sampel menggunakan metode Nonprobability Sampling dengan Teknik sampling incidental sampling dengan jumlah sampel sebanyak 391 responden. Tahap uji yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, Teknik analisis regresi linear berganda dan uji hipotesis menggunakan uji t, uji f dan koefisien determinasi dengan menggunakan alat bantu SPSS 25. Hasil dari penelitian ini diperoleh persepsi label halal dan citra merek berpengaruh secara parsial terhadap keputusan pembelian pada gerai Mixue Kondangjaya Karawang dengan masing-masing nilai variable sebesar 24,5% dan 40,6%. Sedangkan persepsi label halal dan citra merek secara simultan terhadap keputusan pembelian pada gerai Mixue Kondangjaya Karawang bersama-sama memberikan pengaruh sebesar 55,7% terhadap keputusan pembelian.
PENGARUH SCARCITY MESSAGE DAN DISCOUNT TERHADAP IMPULSE BUYING PADA FOLLOWERS AKUN TWITTER SHOPEE INDONESIA Kholiq, Jabar; Fadilla, Arif
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 2 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10491431

Abstract

This research was conducted to obtain empirical evidence, explain the phenomenon, and make conclusions about the effect of the Scarcity Message and Discount variables on Impulse Buying on Followers of the Shopee Indonesia Twitter Account. This study was conducted using descriptive and verification methods, namely knowing, explaining and analyzing. In this study, a sample of 384 where respondents were selected using purposive sampling. The research variables include the independent variables namely Scarcity Message (X1) and Discount (X2), as well as the variable Impulse Buying as the dependent variable. The data analysis technique uses the Likert scale technique and path analysis using the Succesive Interval Method (MSI) tool, the Microsoft Excel 2019 computer program and SPSS version 23, The results of this study prove that there is a correlation between Scarcity Message and Discount and has a relationship with low and unidirectional criteria. The results of hypothesis testing partially, the Scarcity Message variable and the Discount variable have a significant effect on the Impulse Buying variable. There is a simultaneous effect of Scarcity Messages and Discounts on Impulse Buying on Followers of the Shopee Indonesia Twitter Account.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK PAKAIAN BEKAS BRANDED TERHADAP MINAT BELI KONSUMEN KALANGAN MAHASISWA UNIVERSITAS BUANA PERJUANGAN DAN UNIVERSITAS SINGAPERBANGSA KARAWANG Zahra, Refah Raslina; Fadilla, Arif
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 4 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10530841

Abstract

This study aims to determine, analyze, and at the same time explain the description of each variable, the magnitude of the relationship between brand image and product quality in the use of branded used clothing, as well as the partial and simultaneous influence of brand image and product quality on purchase intention on consumer use. branded used clothing, using quantitative methods and using descriptive analysis and verification. The inspection tool used is regression analiysis. The sample used in this study was 379 respondents from a population of 30,126.. Field information sorting procedures are complemented by online opinion polls The results showed that brand image and product quality had a fairly strong relationship, namely 0.597. Brand image has a partial impact of 0.231 or 23.1% on purchase intention. Product quality has a partial impact of 0.304 or 30.4% on purchase intention. The simultaneous effect of brand image and product quality on purchase intention is 0.533 or 53.5% so that brand image and product quality have a positive and significant value on buying interest in branded used clothing, while the remaining is 0.465 or 46.5%. influenced by various factors that were not analyzed.
Pengaruh Customer Need, Cost, Convenience Dan Communication Terhadap Keputusan Penggunaan Jasa Transportasi Maxim Di Kota Bandung Yanti, Sumi; Fadilla, Arif
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 1 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10472230

Abstract

This study aims to analyze the effect of customer need, cost, convenience, and communication on the decision to use Maxim transportation services in the city of Bandung by using quantitative methods and verification descriptive analysis. Sampling used the Nonprobability Sampling method with purposive sampling which resulted in a total sample of 365 respondents. The analysis technique used is multiple linear regression analysis and hypothesis testing using the t test and f test using the SPSS 29 tool. The results show that there is a partial influence between customer need, convenience and communication on usage decisions but cost does not partially affect the decision use. Meanwhile, simultaneously, all variables have an influence on the decision to use Maxim in the city of Bandung.
Pengaruh Social Media Marketing Dan Celebrity Endorser Terhadap Minat Beli Pengguna E-Commerce Tokopedia Pada Followers Twitter @Tokopedia Handayani, Risma; Fadilla, Arif
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 4 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10533110

Abstract

Tujuan dari penelitian ini yaitu untuk mengetahui, menganalisis, dan menjelaskan pengaruh social media marketing dan celebrity endorser terhadap minat beli pengguna e-commerce tokopedia pada followers Twitter @tokopedia. Menggunakan metode penelitian kuantitatif dengan pendekatan deskriptif dan verifikatif. Sampel yang digunakan pada penelitian ini sebanyak 384 responden dihitung dengan menggunakan rumus Issac & Michael, dengan teknik pengumpulan data menggunakan studi pustaka dan kuesioner. Teknik analisis data menggunakan analisis rentang skala dan analisis regresi linier berganda dengan alat bantu statistik Microsoft Excel dan SPSS versi 25. Hasil penelitian menunjukan bahwa secara parsial dan simultan social media marketing dan celebrity endorser memiliki pengaruh positif dan signifikan terhadap minat beli
Pengaruh Persepsi Label Halal dan Citra Merek Terhadap Keputusan Pembelian Pada Gerai Mixue Kondangjaya Karawang Rohman, Syaiful; Fadilla, Arif
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11177540

Abstract

This research aims to analyze the influence of halal label perceptions and brand image on purchasing decisions at the Mixue Kondangjaya Karawang outlet. This research uses a descriptive verification approach with quantitative methods. The population in the research were consumers who had previously purchased Mixue products at the Mixue Kondangjaya Karawang outlet, sampling using the Nonprobability Sampling method with incidental sampling technique with a total sample of 391 respondents. The test stages used are validity test, reliability test, classical assumption test, multiple linear regression analysis technique and hypothesis testing using t test, f test and coefficient of determination using SPSS 25 tools. The results of this research obtained perceptions of halal labels and brand image partially influence purchasing decisions at the Mixue Kondangjaya Karawang outlet with respective variable values of 24.5% and 40.6%. Meanwhile, the perception of the halal label and brand image simultaneously on purchasing decisions at the Mixue Kondangjaya Karawang outlet together had an influence of 55.7% on purchasing decisions.
Co-Authors Adidjaya , Fawwaz Rippa Gilardi Afriyanti, Suci Aghil, M Syahril Al Ghifari, M Faisal Alazhari, M Aslam Alghifary, Mochamad Rajendra Alya, Nazwa Amani, Salma Nadia Ameliana, Kartika Ananda, Daffa Dwi Andriyanto, Muhammad Rizky Astari, Chika Putri Astuti, Asti Ayuningtyas, Frista Rahma Az Zahra, Faza Amaliah Evi Evi Fahrezi, M Haqi Fatmawati, Aulia Eka Febriary Anita, Widya Firdaus, Muhammad Kharis Fitri Mustika Sari, Fitri Mustika Hababil, Muhammad Putra Hamdani, Mohammad Dandi Handayani, Tiani Haura, Ulfia Heikal M. Zakaria Helfi, Yudi Huda, Fatkhan Fahmi Indah, Novi Permata Kharunnisa, Elvi Khoerunnisa, Tia Kholiq, Jabar Larasati, Dian Ayu Madjidainun Rahma Maharani, Chika Nazhmi, Nabil Ningrum, Devi Amelia Noviantini, Erfani Fitri Nuranjani, Dini Nurrohim, M Dwi Nurseha, Siska Oktariani, Vionita Dwi Putri, Cindy Amelia Rachmansyah, Fachridwan Rahmawati , Teti Ramadhani, Farhah Najla Restu, Fairuz Prama Risma Handayani, Risma Saputra , Frastya Dwi Saputra, M Ferdy Aprizal Sekarsari, Dewi Septiani, Sulis Septyana, Nabila Amelia Sodik, Fajar Japar Syahidah, Zahwa Tiara Syaiful Rohman, Syaiful Syukriansyah, Deden Tampubolon, Meyra Henti Wahyuni, Fitri Permata Wicaksono, Dean Wulandari, Asti Yanti, Sumi Zahra, Refah Raslina Zamanda, Davia Zulfania, Zulfania