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PENGARUH KEPUASAN NASABAH DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PT BPR ARTHAGUNA MANDIRI CABANG GARUT) Sugiat, Jajang
Perspektif : Jurnal Ilmu Administrasi Vol 1 No 1 (2019)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

Dalam rangka meningkatkan loyalitas dari para nasabahnya, PT BPR Arthaguna Mandiri Cabang Garut terus berusaha untuk melakukan berbagai cara dalam memuaskan nasabahnya. Kepuasan Nasabah dan Citra Perusahaan merupakan faktor yang mampu meningkatkan Loyalitas Nasabah. Dengan Kepuasan Nasabah dan Citra Perusahaan yang baik maka loyalias nasabah akan dapat meningkat. Tujuan penelitian ini adalah untuk mengetahui Pengaruh Kepuasan Nasabah dan Citra Perusahaan terhadap Loyalitas Pelanggan pada PT BPR Arthaguna Mandiri Cabang Garut. Untuk dapat membuktikan Pengaruh Kepuasan Nasabah dan Citra Perusahaan terhadap Loyalitas Pelanggan pada PT BPR Arthaguna Mandiri Cabang Garut, penulis melakukan pengumpulan data melalui pembuatan instrumen berupa kuesioner, dalam kuesioner diberikan pernyataan yang didalamnya berisikan indikator dari variabel X1 (Kepuasan Nasabah) dan Citra Perusahaan (X2) sebagai variabel bebas (Independen) dan variable Y (Loyalitas Pelanggan) sebagai variable terikat (Dependen). Selanjutnya kuesioner disebarkan kepada 99 orang responden yang merupakan pegawai PT BPR Arthaguna Mandiri Cabang Garut. Instrument yang dibuat melalui pengujian validitas dan reliabilitas dan hasilnya valid karena tiap item menghasil nilai r berkisar lebih dari 0,30 dan reliabel karena tiap intrumen menghasilkan nilai berkisar lebih dari 0,60 sehingga dapat digunakan untuk pengukuran dalam rangka pengumpulan data. Dalam menganalisis data, penulis digunakan teknik statistik korelasi rank spearman sebagai tekhnik korelasi dan uji determinasi sederhana dan Uji korelasi dan determinasi ganda, Uji Hipotesis. Berdasarkan hasil perhitungan korelasi, dapat disimpulkan bahwa Pengaruh Kepuasan Nasabah terhadap Loyalitas Pelanggan pada PT BPR Arthaguna Mandiri Cabang Garut adalah sebesar 0,720 berarti menunjukan adanya hubungan yang searah (positif) dan kuat, dengan besarnya kontribusi 51,8%. Nilai pengujian Signifikansi (Uji T) didapat thitung 10,211 > ttabel 1,66 maka H0 ditolak dan Ha di diterima artinya terdapat pengaruh positif Kepuasan Nasabah terhadap Loyalitas pelanggan pada PT BPR Arthaguna Mandiri Cabang Garut. Pengaruh Citra Perusahaan terhadap Loyalitas Pelanggan pada PT BPR Arthaguna Mandiri Cabang Garut adalah sebesar 0,706 berarti menunjukan adanya hubungan yang searah (positif) dan kuat, dengan besarnya kontribusi 49,9%. Nilai pengujian Signifikansi (Uji T) didapat thitung 9,826 > ttabel 1,66 maka H0 ditolak dan Ha di diterima artinya terdapat pengaruh positif Citra Perusahaan terhadap Loyalitas pelanggan pada PT BPR. Pengaruh Kepuasan Nasabah dan Citra Perusahaan terhadap Loyalitas Pelanggan pada PT BPR Arthaguna Mandiri Cabang Garut adalah sebesar 0,753 berarti menunjukan adanya hubungan yang searah (positif) dan kuat, dengan besarnya kontribusi 56,7%.sisanya sebesar 43,3% dipengaruhi oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini. Kesimpulanya bahwa terdapat Pengaruh yang searah (positif) dan kuat Kepuasan Nasabah dan Citra Perusahaan terhadap Loyalitas Pelanggan pada PT BPR Arthaguna Mandiri Cabang Garut.

Discount Strategies and their Impact on Unplanned Purchase Behaviour of Retail Consumers sugiat, Jajang; Islamiatiningsih, Dini
Golden Ratio of Data in Summary Vol. 3 No. 2 (2023): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i2.1075

The increasingly fierce competition in the retail industry requires companies to develop marketing strategies that are more effective in attracting consumer attention and increasing sales. One strategy that is often applied is discounts, which are believed to influence impulse buying decisions. This study aims to analyse the effect of discounts on unplanned purchases at Alfamart Nangoh Pameungpeuk. This research uses quantitative methods with a descriptive approach. The population in this study were consumers of Alfamart Nangoh Pameungpeuk, with non-probability sampling technique using incidental sampling method. The number of samples used in this study were 68 respondents. Data collection was carried out through distributing questionnaires to respondents who met the criteria. Data analysis was carried out by testing the validity, reliability, and relationship between variables using simple correlation and regression techniques. The results showed that price discounts have a significant influence on unplanned purchases at Alfamart Nangoh Pameungpeuk. Consumers are more likely to make spontaneous purchases when they feel they benefit through discounts. This finding supports previous research which states that discount strategies can increase impulse buying behaviour. The implication of this study is that retail companies need to optimise discount strategies by considering other supporting factors, such as visual and digital promotions, in order to increase their effectiveness in attracting consumers.

Increasing Brand Awareness through Digital Marketing and Digital Transformation: A Literature Review Sugiat, Jajang
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1289

In the rapidly evolving digital era, companies are faced with the challenge of utilizing digital technology to increase brand awareness. Digital marketing and digital transformation have become major factors in strengthening brand awareness and creating a more personalized consumer experience. This study aims to analyze the relationship between digital marketing, digital transformation, and brand awareness in various industries. The type of research used is descriptive research with a quantitative approach. The population in this study were companies that have implemented digital marketing, with purposive sampling techniques and a sample size of 150 companies. The research locations were various companies in Indonesia that use digital channels in their marketing. The results showed that an integrated digital marketing strategy and the utilization of digital technologies such as artificial intelligence (AI) and big data analytics play an important role in increasing brand awareness. Consistency of brand messages and the use of the right channels greatly influence the success of marketing campaigns in building brand awareness. This research provides important implications for companies in designing and implementing more effective digital marketing strategies and utilizing digital technology to increase loyalty and brand awareness in a sustainable manner.

MOTIVASI SEMANGAT BERWIRAUSAHA GENERASI MUDA KHUSUSNYA DI KALANGAN SISWA SMKS AL-QUDSY CIBATU KABUPATEN GARUT Sugiat, Jajang; Rusdian, Suca
EJOIN : Jurnal Pengabdian Masyarakat Vol. 1 No. 12 (2023): EJOIN : Jurnal Pengabdian Masyarakat, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v1i12.1924

Opportunities for the younger generation to work in government offices or companies are dwindling due to increasingly fierce competition in formal sector jobs. On the other hand, the younger generation does not want to become an entrepreneur and earn work and money independently. The aim of the Community Service (PKM) program is to prepare the productive young generation to become more motivated, have passion, strong character and profits in entrepreneurship. To achieve this goal, students at Al-Qudsy Cibatu Vocational School, Cibatu Regency, Garut Regency were given knowledge and motivation about entrepreneurship. The results of the activity showed that students had high interest and motivation for entrepreneurship, but students still felt confused and afraid to start. Apart from that, the role of support from school institutions and families is still minimal, so in developing young entrepreneurs all parties, including families, communities, educational institutions, and the government and private sectors must play a role.

Understanding Consumer Behavior in Marketing Management: A Descriptive Study and Review of Literature Rusdian, Suca; Sugiat, Jajang; Tojiri, Yusuf
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.416

This research aims to explore the multifaceted nature of consumer behavior in marketing management by synthesizing literature on individual characteristics, social influences, cultural factors, and technological advancements. The study employs a comprehensive review methodology to analyze existing research findings and identify key insights into consumer decision-making processes and preferences. Drawing from diverse disciplines such as psychology, sociology, and marketing, the research investigates the interplay between individual traits, social dynamics, cultural norms, and technological innovations in shaping consumer behavior patterns. Methodologically, the study utilizes a systematic literature review approach to collate and analyze relevant literature, identifying common themes, theoretical frameworks, and empirical findings. The results of the research reveal the significant impact of individual characteristics, such as personality traits and values, on consumer preferences and purchasing behaviors. Moreover, social influences, including social identity theory and reference groups, emerge as critical determinants of consumer decision-making processes. Cultural factors, as elucidated by Hofstede's cultural dimensions theory, play a pivotal role in shaping consumer attitudes and behaviors across diverse cultural contexts. Additionally, technological advancements, particularly in social media and artificial intelligence, have transformed consumer behavior patterns, creating new opportunities and challenges for marketers. The findings underscore the importance of understanding the complex interactions between individual, social, cultural, and technological factors in designing effective marketing strategies.

Increasing Brand Awareness through Digital Marketing and Digital Transformation: A Literature Review Sugiat, Jajang
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1289

In the rapidly evolving digital era, companies are faced with the challenge of utilizing digital technology to increase brand awareness. Digital marketing and digital transformation have become major factors in strengthening brand awareness and creating a more personalized consumer experience. This study aims to analyze the relationship between digital marketing, digital transformation, and brand awareness in various industries. The type of research used is descriptive research with a quantitative approach. The population in this study were companies that have implemented digital marketing, with purposive sampling techniques and a sample size of 150 companies. The research locations were various companies in Indonesia that use digital channels in their marketing. The results showed that an integrated digital marketing strategy and the utilization of digital technologies such as artificial intelligence (AI) and big data analytics play an important role in increasing brand awareness. Consistency of brand messages and the use of the right channels greatly influence the success of marketing campaigns in building brand awareness. This research provides important implications for companies in designing and implementing more effective digital marketing strategies and utilizing digital technology to increase loyalty and brand awareness in a sustainable manner.

The Impact of Company Dimensions and Marketing Strategy on Tax Avoidance Practices: Empirical Study of Mining Sector Manufacturing Companies Sugiat, Jajang
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.791

This research aims to explore the impact of company dimensions and marketing strategies on tax avoidance practices in manufacturing companies in the mining sector listed on the Indonesia Stock Exchange (BEI) during the 2019-2022 period. The data used in this research is panel data from manufacturing companies in the mining sector listed on the IDX during that period. Panel regression analysis is used to test the relationship between company size (SIZE) and marketing (Market) variables on tax avoidance practices (ETR). The results of the analysis show that company size has a significant influence on tax avoidance practices, although it does not reach the 5% significance level. On the other hand, marketing variables do not show a significant influence on tax avoidance practices. These results confirm previous findings that company size plays an important role in tax avoidance practices in the mining sector. Nevertheless, the implications of marketing strategies for tax avoidance should not be ignored, as this can influence a company's resource allocation and risk management. This research provides an important contribution to understanding the factors that influence tax avoidance practices in the mining sector manufacturing industry. The implications of this research can provide valuable input for the formulation of more effective policies in managing tax avoidance practices and increasing tax compliance in the sector.

The Influence of Pricing And Promotion on Satisfaction Through Purchasing Decisions as A Study Intervening Variable at PT Hotel Kampung Sampireun Tojiri, Yusuf; Rusdian, Suca; Sugiat, Jajang
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.010

Objectives: This research aims to investigate the influence of price and promotion on purchasing decisions and their impact on consumer satisfaction at PT. Kampung Sampireun Resort and Spa. The issues raised focus on how price and promotions contribute to consumer purchasing decisions, as well as how these purchasing decisions influence the level of consumer satisfaction. With increasing competition in the hotel industry, these resorts need to understand the factors that can influence consumer decisions and increase their satisfaction. Methodology: The research method used is correlation analysis, with data collected through questionnaires from respondents who are consumers or potential consumers of this resort. Finding: The research results show that both price and promotion have a significant influence on purchasing decisions, although the resulting correlation coefficient is categorized as low. Purchasing decisions also act as a mediator between price, promotion, and consumer satisfaction variables, indicating that a good strategy in setting prices and promotions can contribute to increasing customer satisfaction. Conclusion: The strategic implications of this research suggest the need for these resorts to continue to optimize pricing and promotion strategies and consider additional factors such as service quality and user experience to achieve more holistic consumer satisfaction. Recommendations for future research include exploring additional factors that may influence consumer satisfaction as well as testing the effectiveness of more complex marketing strategies. Overall, this research provides a strong basis for PT. Kampung Sampireun Resort and Spa to develop more effective marketing strategies to increase competitiveness and maintain customer satisfaction in the future.

The influence of customer experience on repurchase intention at tekun.id beverage outlets Yusuf Tojiri; Sugiat, Jajang
International Journal on Social Science, Economics and Art Vol. 13 No. 4 (2024): February: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v13i4.422

This research aims to determine the influence of customer experience on repurchase intention at Tekun.Id beverage outlets. The research method used is descriptive and associative methods with data collection through surveys using questionnaires. Research respondents are Tekun.Id customers who have made previous purchases. The results of data analysis using SPSS software show that customer experience has a positive and significant influence on repurchase intention. These findings highlight the importance of service quality, positive interactions, and visual elements such as drink color in creating a positive customer experience. Strategic implications involve expanding loyalty programs, improving service quality, and focusing on visual innovation to increase customer retention. The conclusions of this research provide an in-depth understanding of the relationship between customer experience and repeat purchase decisions, which can be a valuable guide for companies in optimizing their marketing strategies.

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