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All Journal MIX : Jurnal Ilmiah Manajemen SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Golden Ratio of Marketing and Applied Psychology of Business Celebes Journal of Community Services Atestasi : Jurnal Ilmiah Akuntansi
Tojiri, Yusuf
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen (Studi pada PT Bangun Bina Paserda) Tojiri, Yusuf; Hidayaturrahman, Diki
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.10747

Abstract

Sektor konstruksi tidak akan pernah lepas dari revolusi teknologi yang saat ini dikenal dengan sektor 4.0 yang sedang melanda dunia. Ketika metode konstruksi konvensional atau tradisional secara bertahap ditinggalkan dan digantikan dengan metode yang lebih baru dan efisien, maka metode tersebut menjadi semakin menarik untuk diikuti. Tujuan dari penelitian ini adalah untuk mengetahui lebih jauh mengenai kepuasan pelanggan PT. Bangun Bina Persada dan pengaruh kualitas pelayanan terhadap kepuasan tersebut. Metodologi kuantitatif digunakan dalam penelitian ini. Penelitian ini menggunakan metode penelitian deskriptif dan korelasional. Pengumpulan data melalui purposive sampling menghilangkan peluang acak. Pengumpulan data dilakukan dengan Kuesioner, dan metode analisis yang digunakan dalam penelitian ini meliputi uji validitas dan reliabilitas instrumen serta uji korelasi, sebab akibat, signifikansi statistik, dan uji hipotesis nol. Temuan penelitian menunjukkan bahwa kualitas layanan mempunyai dampak positif dan signifikan secara statistik terhadap kepuasan pelanggan, sebagaimana terlihat dari skor rata-rata kepuasan yang jauh lebih tinggi (6,009) dibandingkan skor rata-rata kepuasan (1,669) yang terdapat dalam tabel. Namun nilai estimasi koefisien korelasi antara kualitas pelayanan dengan kepuasan pelanggan adalah 0,601, berada pada rentang 0,60-0,799 dan menghasilkan koefisien determinasi sebesar 0,361 atau 36,1%. Hal ini menunjukkan bahwa Kualitas Pelayanan Pelanggan mempunyai pengaruh yang signifikan terhadap Kepuasan Pelanggan (36,1%), dan sisanya sebesar 63,9% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam analisis.
Pengaruh Promosi Terhadap Keputusan Pembelian (Studi Kasus Pada PD. Sanlia Garut) Tojiri, Yusuf; Afipah, Indah
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5665

Abstract

ABSTRACT PD. Sanlia Garut is a trading company operating in the fashion sector, especially leather products. To be able to compete, PD. Sanlia Garut always needs to increase promotions in order to maintain consumer purchasing decisions. This is important so that consumers feel satisfied and make repeat purchases as long as it can be maintained and strive to always improve in the future. This research aims to analyze the influence of promotions on purchasing decisions at PD. Sanlia Garut. The research method uses descriptive methods and associative methods with a quantitative approach. The population of this research is consumers who buy leather products at PD. Sanlia Garut. The sample was determined based on the opinion of Indrawan and Yaniawati (2014: 103) so that the sample for this study was 68 respondents using non-probability sampling techniques with incidental sampling. The results of data processing obtained from the Spearman rank correlation test show that promotions have a strong influence on purchasing decisions with a value of 0.694 and a coefficient of determination of 0.48 or 48%, and the remaining 52% is influenced by other factors not examined in this research. . Based on research results (9,424) > t-table (1,997) shows that promotions have a positive and significant effect on purchasing decisions. Keywords: Promotion and Purchasing Decisions. ABSTRAK PD. Sanlia Garut adalah perusahaan perdagangan yang bergerak dibidang fashion khususnya produk kulit. Untuk dapat bersaing maka PD. Sanlia Garut senantiasa perlu meningkatkan promosi demi menjaga keputusan pembelian konsumennya. Hal ini penting agar konsumen merasa puas dan melakukan pembelian secara berulang selama dapat dipertahankan dan kedepannya berusaha untuk selalu ditingkatkan. Penelitian ini bertujuan untuk menganalisa pengaruh promosi terhadap keputusan pembelian pada PD. Sanlia Garut. Metode penelitian menggunakan metode deskriptif dan metode asosiatif dengan pendekatan kuantitatif. Populasi penelitian ini adalah konsumen yang membeli produk kulit di PD. Sanlia Garut. Penentuan sampel berdasar pendapat Indrawan dan Yaniawati (2014:103) sehingga sampel penelitian ini adalah 68 orang responden dengan menggunakan teknik nonprobability sampling dengan sampling insidental. Hasil pengolahan data yang diperoleh dari uji korelasi rank spearman diperoleh bahwa promosi mempunyai pengaruh yang kuat terhadap keputusan pembelian dengan nilai 0,694 dan koefisien determinasi sebesar 0,48 atau 48%, dan sisanya 52% dipengaruhi oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini. Berdasarkan hasil penelitian (9.424) > t-tabel (1,997) menunjukan bahwa promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci: Promosi dan Keputusan Pembelian.
Talk Show “Bisnis Bukan Sekedar Wacana”: Strategi Edukasi Studi Kelayakan Bisnis bagi Mahasiswa STIE Yasa Anggana Tojiri, Yusuf
Celebes Journal of Community Services Vol. 4 No. 2 (2025): June - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v4i2.2798

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan melalui talk show interaktif bertajuk “Bisnis Bukan Sekedar Wacana” untuk menjawab rendahnya pemahaman mahasiswa semester 6 STIE Yasa Anggana terhadap studi kelayakan bisnis. Mahasiswa yang sedang menempuh mata kuliah Studi Kelayakan Bisnis umumnya mengalami kesulitan dalam menghubungkan teori yang diperoleh di kelas dengan praktik penyusunan rencana bisnis yang realistis. Kegiatan ini bertujuan untuk meningkatkan pemahaman dan keterampilan mahasiswa melalui pendekatan edukatif partisipatif yang menekankan pada keterlibatan aktif, berpikir reflektif, dan aplikasi langsung dalam konteks nyata. Kegiatan dilaksanakan di Botram Garut pada tanggal 14 Juni 2025 dan dirancang dalam bentuk sesi satu hari penuh yang mencakup pemaparan materi, diskusi terbuka, kerja kelompok, dan refleksi peserta. Data dikumpulkan melalui refleksi sebelum dan sesudah kegiatan serta observasi partisipatif. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam kemampuan mahasiswa untuk memahami dan menganalisis komponen utama studi kelayakan, seperti aspek pasar, keuangan, teknis, dan risiko. Selain peningkatan kognitif, kegiatan ini juga mendorong terbentuknya kelompok belajar dan perencanaan pembentukan Klinik Kelayakan Bisnis sebagai bentuk keberlanjutan kegiatan. Temuan ini menunjukkan bahwa format talk show interaktif efektif dalam menjembatani kesenjangan antara teori dan praktik serta memberdayakan mahasiswa untuk berpikir kritis dan menerapkan pengetahuan secara nyata. Kegiatan ini disarankan untuk dikembangkan lebih lanjut dalam bentuk pelatihan bertahap dan diintegrasikan ke dalam kurikulum kewirausahaan, dengan melibatkan alumni dan pelaku industri sebagai mitra pembelajaran.
Collaborative Transformation: The Effect Of Co-Creation, Marketing Strategy, And Financial Management On Business Value And Competitiveness Of Smes In Garut Regency Tojiri, Yusuf
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12185

Abstract

The level of competitiveness and sustainability of Small and Medium Enterprises (SMEs) in the digital era requires strategies that are not only innovative but also integrated. This study aims to analyze the effect of co-creation, marketing, and financial management on SMEs' business value and competitiveness in the Garut Regency. This study uses a quantitative approach with a causal associative research type. The study population was all SMEs registered at the Garut Regency Cooperative and MSME Office, with a sample of 80 respondents determined through purposive sampling. Data were collected through a closed Likert scale questionnaire and analyzed using validity, reliability, multiple linear regression, and classical assumption tests. The results showed that co-creation strategy, marketing strategy, and financial management significantly positively influence both partially and simultaneously on increasing SMEs' business value and competitiveness. Customer involvement in innovation, implementation of digital marketing, and sound financial governance proved to be essential foundations in building SMEs' competitive advantage. The findings provide theoretical implications for developing collaboration and digitalization-based competitiveness models and practical implications for SMEs and the government in designing more focused and sustainable development strategies
The Influence of Product Innovation and Innovation-Based Marketing on The Competitiveness of MSMEs and its Impact on Local Economic Growth in West Java Rusdian, Suca; Tojiri, Yusuf; Yakin, Ipa Hafsiah
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.005

Abstract

Objective: Regional economic growth is greatly influenced by the ability of micro, small, and medium enterprises (MSMEs) to innovate and adapt to market changes. This study aims to analyze the effect of product innovation and innovation-based marketing on the competitiveness of MSMEs and their impact on local economic growth in West Java Province.Methodology: This research is an explanatory quantitative study using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The research population includes all MSME actors in the creative industry, agribusiness, and service sectors in West Java, with a sample of 200 respondents selected using purposive sampling. Data collection was conducted through a structured questionnaire that had been tested for validity and reliability.Findings: The results showed that product innovation and innovation-based marketing had a positive effect on the competitiveness of MSMEs, and competitiveness was proven to mediate the influence of these two variables on local economic growth. These findings suggest that enhancing innovation capacity and adopting adaptive marketing strategies are crucial factors in strengthening the market position of MSMEs while driving regional economic development.Conclusion: The practical implication of this study is the need for local government policy support to enhance the innovation ecosystem and digitization of MSMEs, creating inclusive and sustainable regional economic development
Understanding Consumer Behavior in Marketing Management: A Descriptive Study and Review of Literature Rusdian, Suca; Sugiat, Jajang; Tojiri, Yusuf
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.416

Abstract

This research aims to explore the multifaceted nature of consumer behavior in marketing management by synthesizing literature on individual characteristics, social influences, cultural factors, and technological advancements. The study employs a comprehensive review methodology to analyze existing research findings and identify key insights into consumer decision-making processes and preferences. Drawing from diverse disciplines such as psychology, sociology, and marketing, the research investigates the interplay between individual traits, social dynamics, cultural norms, and technological innovations in shaping consumer behavior patterns. Methodologically, the study utilizes a systematic literature review approach to collate and analyze relevant literature, identifying common themes, theoretical frameworks, and empirical findings. The results of the research reveal the significant impact of individual characteristics, such as personality traits and values, on consumer preferences and purchasing behaviors. Moreover, social influences, including social identity theory and reference groups, emerge as critical determinants of consumer decision-making processes. Cultural factors, as elucidated by Hofstede's cultural dimensions theory, play a pivotal role in shaping consumer attitudes and behaviors across diverse cultural contexts. Additionally, technological advancements, particularly in social media and artificial intelligence, have transformed consumer behavior patterns, creating new opportunities and challenges for marketers. The findings underscore the importance of understanding the complex interactions between individual, social, cultural, and technological factors in designing effective marketing strategies.
Product Differentiation Strategy for Organizational Financial Profitability: Enchancing Market Share and Profitability- A Comprehensive Literature Review Tojiri, Yusuf
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.821

Abstract

This research aims to explore the impact of product differentiation strategies on a firm's competitive advantage and market performance and organizational financial profitability, particularly within highly competitive markets. The study is anchored in the resource-based view (RBV) and the positioning perspective, providing a theoretical lens through which the multifaceted nature of differentiation is examined. Methodologically, this investigation synthesizes a comprehensive literature review with empirical data, utilizing quantitative methods to assess the correlation between differentiation strategies and their effectiveness in enhancing market share and profitability. The findings reveal that effective product differentiation, encompassing unique product attributes, innovative technologies, and a well-orchestrated marketing mix, significantly contributes to a firm's competitive edge. Specifically, the integration of advanced technologies like artificial intelligence and the Internet of Things into product offerings not only enhances functional attributes but also elevates the customer experience, thereby distinguishing products in saturated markets. Additionally, strategic brand management and the alignment of marketing mix components are crucial in communicating value and building brand equity, which in turn supports sustained competitive advantage. These results underscore the critical role of dynamic capabilities in adapting product strategies to evolving market conditions and consumer preferences, highlighting the necessity for firms to continually innovate and tailor their offerings to maintain market relevance and leadership.
The Influence of Pricing And Promotion on Satisfaction Through Purchasing Decisions as A Study Intervening Variable at PT Hotel Kampung Sampireun Tojiri, Yusuf; Rusdian, Suca; Sugiat, Jajang
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.010

Abstract

Objectives: This research aims to investigate the influence of price and promotion on purchasing decisions and their impact on consumer satisfaction at PT. Kampung Sampireun Resort and Spa. The issues raised focus on how price and promotions contribute to consumer purchasing decisions, as well as how these purchasing decisions influence the level of consumer satisfaction. With increasing competition in the hotel industry, these resorts need to understand the factors that can influence consumer decisions and increase their satisfaction. Methodology: The research method used is correlation analysis, with data collected through questionnaires from respondents who are consumers or potential consumers of this resort. Finding: The research results show that both price and promotion have a significant influence on purchasing decisions, although the resulting correlation coefficient is categorized as low. Purchasing decisions also act as a mediator between price, promotion, and consumer satisfaction variables, indicating that a good strategy in setting prices and promotions can contribute to increasing customer satisfaction. Conclusion: The strategic implications of this research suggest the need for these resorts to continue to optimize pricing and promotion strategies and consider additional factors such as service quality and user experience to achieve more holistic consumer satisfaction. Recommendations for future research include exploring additional factors that may influence consumer satisfaction as well as testing the effectiveness of more complex marketing strategies. Overall, this research provides a strong basis for PT. Kampung Sampireun Resort and Spa to develop more effective marketing strategies to increase competitiveness and maintain customer satisfaction in the future.
Co-Authors Afipah, Indah Hidayaturrahman, Diki Suca Rusdian Sugiat, Jajang Yakin, Ipa Hafsiah