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All Journal SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Administrasi Bisnis Nusantara Jurnal Semarak Mengabdi Journal of Governance and Public Administration Jurnal Kewirausahaan dan Bisnis
Putri, Sudriyanti
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Pelatihan Penggunaan Digital Marketing (E-Commerce) Untuk UMKM Jamur Tiram Berbasis Digital Di Desa Kelindang Atas Kecamatan Merigi Kelindang Kabupaten Bengkulu Tengah Gustini, Gustini; Azuwandri, Azuwandri; Susanto, Yohanes; Putri, Sudriyanti; Faridah, Faridah
Jurnal Semarak Mengabdi Vol 3 No 1 (2024): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v3i1.153

Abstract

This community service was carried out in Kelindang Atas Village, Merigi Kelindang District, Central Bengkulu Regency with the theme of Training on the Use of Digital Marketing (E-Commerce) for Digital-Based Oyster Mushroom MSMEs in Kelindang Atas Village, Merigi Kelindang District, Central Bengkulu Regency, where this training method was carried out using workshop on the use of digital marketing (E-Commerce), how to open a shop in an online store and how to do digital branding. The aim is for MSME players in Kelindang Atas Village, Merigi Kelindang District, Central Bengkulu Regency to gain additional insight into digital marketing concepts and technological products used for product marketing, provide training and simulations about the use of digital media in product marketing, compose effective persuasive messages which is interesting and provides solutions or problem solving to enable MSME players to promote products through digital media, so that people know how to use digital marketing (E-Commerce) properly and correctly and on target. So, it is able to increase the income of MSME players and can market products better by combining marketing both conventionally and online.
Co-Authors Akmal, Samsul Aprianita, Aprianita Asnilan, Asnilan Azuwandri, Azuwandri Chatarina Umbul Wahyuni Daniel Happy Putra Dwisnu, Erlian edwarman, edwarman Faridah Faridah Farozi, Nour Febriansah, Rhidho Ravi Gustini, Gustini Hestiana , Agustri Hestiana, Agustin Hidayat, Rahmat Al M. Hamid Anwar marsa hutabarat, selvin Pajri, Nirwan Purwanti, Tri Rindawati, Septi Romdana, Romdana Rustam Efendi Solichin Solichin Supawanhar, Supawanhar Susanto, Yohanes Widayanti, Elis Wijayanti, Zetia Yuni Rahmawati