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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Marketing Management Studies Menara Pengabdian Jurnal Ekonomika Manajemen Dan Bisnis
Yolanda, Mike
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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Faktor yang Mempengaruhi Repurchase Intention dan Actual Behavior Pengguna Aplikasi Online Food Delivery di Kota Padang Sartika, Sartika; Yolanda, Mike
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Tujuan penelitian ini adalah menganalisis faktor apam mempengaruhi repurchase intention dan actual behavior pada pengguna aplikasi online food delivery di kota Padang. Sebanyak 190 orang responden yang pernah menggunakan online food delivery dan menetap di kota Padang menjadi sampel. Data dikumpulkan dengan kuesioner dan diolah dengan software SmartPLS 4.0. Penelitian ini memperoleh hasil bahwa (1) attitude berdampak positif dan signifikan terhadap repurchase intention pengguna online food delivery di kota Padang, (2) subjective norm berdampak signifikan dan positif terhadap repurchase intention pengguna online food delivery di kota Padang, (3) subjective norm berdampak positif dan signifikan terhadap attitude pengguna online food delivery di kota Padang, (4) discount framing berdampak signifikan dan positif terhadap repurchase intention pengguna online food delivery di kota Padang dan repurchase intention berdampak signifikan dan positif kepada actual behavior pengguna online food delivery di kota Padang.
PENGARUH PERCEIVED USEFULNESS TERHADAP CONTINUANCE INTENTION TO USE PADA PENGGUNA MOBILE PAYMENT DANA DENGAN SATISFACTION SEBAGAI VARIABEL MEDIASI Pradana, Wilky Yondi; Yolanda, Mike
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 1 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i1.2615

Abstract

The purpose of this study is to analyze (1) the effect of perceived Usefulness on continuance intention to use (2) the effect of perceived Usefulness on satisfaction (3) the effect of satisfaction on continuance intention to use (4) the effect of perceived Usefulness on continuance intention to use with satisfaction as a mediation variable. this type of research is quantitative descriptive research, the number of samples in this study is 144 respondents using techniques purposive sampling, data analysis method using SEM analysis using Smart PLS 4 applications.  The results of the study are (1) there is a significant influence between perceived Usefulness on continuance intention to use (2) there is a significant influence between perceived Usefulness on satisfaction (3) there is a significant influence between satisfaction on continuance intention to use (4) there is a significant influence between perceived Usefulness on continuance intention to use with satisfaction as a mediation variable.
Co-Authors Ariani, Echa Arsita, Sari Awisal Fasyni Fiola Finomia Honesty Hidayat, Yusri Honesty, Helga Nuri Jefriyanto, Jefriyanto Kurnia, Elsa Mia Angelina Setiawan Oktadelfia, Sintia Pebriyani, Dewi Pradana, Wilky Yondi Sartika Sartika Vita Fitria Sari