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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Coopetition : Jurnal Ilmiah Manajemen Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Marketing Management Studies Menara Pengabdian Jurnal Ekonomika Manajemen Dan Bisnis Journal of Educational Management Research
Yolanda, Mike
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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Faktor yang Mempengaruhi Repurchase Intention dan Actual Behavior Pengguna Aplikasi Online Food Delivery di Kota Padang Sartika, Sartika; Yolanda, Mike
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah menganalisis faktor apam mempengaruhi repurchase intention dan actual behavior pada pengguna aplikasi online food delivery di kota Padang. Sebanyak 190 orang responden yang pernah menggunakan online food delivery dan menetap di kota Padang menjadi sampel. Data dikumpulkan dengan kuesioner dan diolah dengan software SmartPLS 4.0. Penelitian ini memperoleh hasil bahwa (1) attitude berdampak positif dan signifikan terhadap repurchase intention pengguna online food delivery di kota Padang, (2) subjective norm berdampak signifikan dan positif terhadap repurchase intention pengguna online food delivery di kota Padang, (3) subjective norm berdampak positif dan signifikan terhadap attitude pengguna online food delivery di kota Padang, (4) discount framing berdampak signifikan dan positif terhadap repurchase intention pengguna online food delivery di kota Padang dan repurchase intention berdampak signifikan dan positif kepada actual behavior pengguna online food delivery di kota Padang.
PENGARUH PERCEIVED USEFULNESS TERHADAP CONTINUANCE INTENTION TO USE PADA PENGGUNA MOBILE PAYMENT DANA DENGAN SATISFACTION SEBAGAI VARIABEL MEDIASI Pradana, Wilky Yondi; Yolanda, Mike
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 1 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i1.2615

Abstract

The purpose of this study is to analyze (1) the effect of perceived Usefulness on continuance intention to use (2) the effect of perceived Usefulness on satisfaction (3) the effect of satisfaction on continuance intention to use (4) the effect of perceived Usefulness on continuance intention to use with satisfaction as a mediation variable. this type of research is quantitative descriptive research, the number of samples in this study is 144 respondents using techniques purposive sampling, data analysis method using SEM analysis using Smart PLS 4 applications.  The results of the study are (1) there is a significant influence between perceived Usefulness on continuance intention to use (2) there is a significant influence between perceived Usefulness on satisfaction (3) there is a significant influence between satisfaction on continuance intention to use (4) there is a significant influence between perceived Usefulness on continuance intention to use with satisfaction as a mediation variable.
Pengaruh Halal Brand Awareness Terhadap Purchase Intention Dengan Attitude Sebagai Mediasi Pada Produk  Skincare Safi Di Kota Padang Sari Ayu, Fanita; Yolanda, Mike
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 3 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/xr4qha03

Abstract

The increasing awareness of Muslim consumers regarding the importance of halal products has encouraged the emergence of various halal cosmetic brands, one of which is Safi. However, despite obtaining halal certification from JAKIM and MUI, Safi products have experienced a decline in sales in Indonesia in the past five years. This study aims to analyze the effect of halal brand awareness on purchase intention, with attitude as a mediating variable, among Safi product users in Padang City. This study used the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that halal brand awareness has a positive and significant effect on purchase intention, both directly and indirectly through mediating attitude. This finding underscores the importance of forming positive consumer attitudes towards halal brands in increasing purchase intention. The practical implications of this study encourage halal cosmetic companies to understand brand awareness integrated with the values ​​and attitudes of Muslim consumers. Keywords: Halal Brand Awareness, Attitude, Purchase Intention, Halal Cosmetics, Safi.
PENGARUH CUSTOMER REVIEW DAN INFLUENCER REVIEW TERHADAP PURCHASE INTENTION DENGAN TRUST SEBAGAI VARIABEL MODERASI PADA PRODUK SCARLETT WHITENING DI KOTA PADANG Putri, Diah Dilita; Yolanda, Mike
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/2tgp7x63

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer review dan influencer review terhadap purchase intention, dengan trust sebagai variabel moderasi pada produk Scarlett Whitening di Kota Padang. Penurunan penjualan dan performa brand Scarlett dalam beberapa tahun terakhir mendorong pentingnya evaluasi terhadap strategi pemasaran digital, khususnya melalui ulasan pelanggan dan influencer. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, dan data dikumpulkan dari 154 responden yang memenuhi kriteria purposive sampling, yaitu individu berdomisili di Kota Padang yang belum pernah membeli namun berniat membeli produk Scarlett Whitening. Pengolahan data dilakukan dengan menggunakan teknik analisis Structural Equation Modeling (SEM) melalui software SmartPLS 4. Hasil penelitian menunjukkan bahwa customer review dan influencer review memiliki pengaruh positif dan signifikan terhadap purchase intention. Selain itu, trust tidak memoderasi pengaruh customer review dan influencer review terhadap purchase intention. Temuan ini menekankan pentingnya membangun kepercayaan konsumen serta memperhatikan kualitas dan kredibilitas review dalam meningkatkan niat beli. Penelitian ini memberikan implikasi strategis bagi pelaku bisnis dalam merancang kampanye pemasaran digital yang lebih efektif, khususnya dalam industri kecantikan.
From Trust to Action: Navigating the Mediating Role of Attitudinal Loyalty between OCSE and Impulsive Buying Behavior Irawan, Rayhan Ananda; Yolanda, Mike
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1965

Abstract

The rapid growth of e-commerce in Indonesia has increased platform competition, yet the impact of Online Customer Shopping Experience (OCSE) on impulsive buying remains unclear. This study explores the influence of functional and psychological dimensions of OCSE on impulsive buying behavior, considering the mediating effect of attitudinal loyalty and the moderating role of self-control. Method: A quantitative causal research design was used, with data collected from 120 respondents via a survey. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Functional OCSE (e.g., ease of navigation, informativeness) does not significantly affect attitudinal loyalty or impulsive buying. However, psychological OCSE (e.g., trust, comfort, enjoyment) significantly influences both attitudinal loyalty and impulsive buying. Attitudinal loyalty mediates the relationship between psychological OCSE and impulsive buying, but not the functional pathway. Self-control has a weak and insignificant moderating effect. This study enhances the understanding of OCSE by distinguishing its functional and psychological dimensions. For educational management, the findings suggest that improving the psychological experience on e-learning platforms can increase student engagement, strengthen loyalty, and enhance participation, contributing to more effective learning outcomes.
Co-Authors Ariani, Echa Arsita, Sari Awisal Fasyni Fiola Finomia Honesty Hidayat, Yusri Honesty, Helga Nuri Irawan, Rayhan Ananda Jefriyanto, Jefriyanto Kurnia, Elsa Mia Angelina Setiawan Oktadelfia, Sintia Pebriyani, Dewi Pradana, Wilky Yondi Putri, Diah Dilita Sari Ayu, Fanita Sartika Sartika Vita Fitria Sari