Article Per Year (5 Year)
p-Index From 2021 - 2026
1.909
P-Index
This Author published in this journals
All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Coopetition : Jurnal Ilmiah Manajemen Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Marketing Management Studies Menara Pengabdian
Yolanda, Mike
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
PENGARUH PERCEIVED USEFULNESS TERHADAP CONTINUANCE INTENTION TO USE PADA PENGGUNA MOBILE PAYMENT DANA DENGAN SATISFACTION SEBAGAI VARIABEL MEDIASI Pradana, Wilky Yondi; Yolanda, Mike
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 1 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i1.2615

Abstract

The purpose of this study is to analyze (1) the effect of perceived Usefulness on continuance intention to use (2) the effect of perceived Usefulness on satisfaction (3) the effect of satisfaction on continuance intention to use (4) the effect of perceived Usefulness on continuance intention to use with satisfaction as a mediation variable. this type of research is quantitative descriptive research, the number of samples in this study is 144 respondents using techniques purposive sampling, data analysis method using SEM analysis using Smart PLS 4 applications.  The results of the study are (1) there is a significant influence between perceived Usefulness on continuance intention to use (2) there is a significant influence between perceived Usefulness on satisfaction (3) there is a significant influence between satisfaction on continuance intention to use (4) there is a significant influence between perceived Usefulness on continuance intention to use with satisfaction as a mediation variable.
Pengaruh Halal Brand Awareness Terhadap Purchase Intention Dengan Attitude Sebagai Mediasi Pada Produk  Skincare Safi Di Kota Padang Sari Ayu, Fanita; Yolanda, Mike
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 3 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/xr4qha03

Abstract

The increasing awareness of Muslim consumers regarding the importance of halal products has encouraged the emergence of various halal cosmetic brands, one of which is Safi. However, despite obtaining halal certification from JAKIM and MUI, Safi products have experienced a decline in sales in Indonesia in the past five years. This study aims to analyze the effect of halal brand awareness on purchase intention, with attitude as a mediating variable, among Safi product users in Padang City. This study used the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that halal brand awareness has a positive and significant effect on purchase intention, both directly and indirectly through mediating attitude. This finding underscores the importance of forming positive consumer attitudes towards halal brands in increasing purchase intention. The practical implications of this study encourage halal cosmetic companies to understand brand awareness integrated with the values ​​and attitudes of Muslim consumers. Keywords: Halal Brand Awareness, Attitude, Purchase Intention, Halal Cosmetics, Safi.
Co-Authors Ariani, Echa Arsita, Sari Awisal Fasyni Fiola Finomia Honesty Hidayat, Yusri Honesty, Helga Nuri Jefriyanto, Jefriyanto Kurnia, Elsa Mia Angelina Setiawan Pebriyani, Dewi Pradana, Wilky Yondi Sari Ayu, Fanita Sartika Sartika Vita Fitria Sari