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All Journal Jurnal Ekonomi I-ECONOMICS: A Research Journal on Islamic Economics JAB (Jurnal Akuntansi & Bisnis) JURNAL EDUCATION AND DEVELOPMENT Jurnal Manajemen Prosiding Seminar Nasional Teknik Mesin Jurnal EMA (Ekonomi Manajemen Akuntansi) JIEP: Jurnal Ilmu Ekonomi dan Pembangunan Jurnal Mekintek : Jurnal Mekanikal, Energi, Industri, Dan Teknologi KAMPRET Journal Jurnal Ekonomi Bisnis Antartika
Listiawati, Listiawati
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Analyzing the Influence of Endorsers on Brand Image Formation in Social Media: A Comparative Study of Celebrities, Influencers, and Emerging Trends Listiawati, Listiawati; Ahmad, Yuliana Zahri; Amelia, Kiki; Zaelani, Ahmad Bayu
Kampret Journal Vol. 4 No. 1 (2024): September: Sosial, Budaya, Politik, Masyarakat dan Komunikasi
Publisher : IHSA Institute

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Abstract

This research investigates the influence of endorsers on brand image formation within the realm of social media, focusing on the roles played by celebrities, influencers, experts, and everyday consumers. With the increasing integration of social media into marketing strategies, understanding how different types of endorsers impact brand perception has become crucial. This study explores the effectiveness of various endorsers, evaluates their authenticity, and examines the implications of emerging trends such as the rise of virtual influencers and the use of data analytics. Key findings reveal that authenticity and relatability are paramount in modern endorsement strategies, with micro-influencers and everyday consumers providing significant value through their genuine connections with audiences. Celebrity endorsements continue to enhance brand visibility but require careful management due to potential risks. Expert endorsements remain influential in credibility-sensitive sectors, reinforcing the importance of authoritative voices. The research also highlights the growing significance of virtual influencers and the integration of AI and data analytics in optimizing endorsement strategies. Additionally, the study underscores the rising importance of social responsibility in endorsement practices, reflecting consumers' increasing preference for brands that align with ethical values and societal causes.
IMPLEMENTASI LAYANAN KONSELING INTERPERSONAL DALAM MENGATASI KESEHATAN MENTAL KORBAN BULLYING PADA UPTD PPA KABUPATEN KAMPAR Chaarnaillan, A'ang; Rosmita, Rosmita; Listiawati, Listiawati; Fatmawati, Fatmawati; Nadiya, Nadiya
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 1 Januari 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.6517

Abstract

Kesehatan mental individu, khususnya kaum muda, sangat dipengaruhi oleh fenomena sosial yang dikenal sebagai perundungan. Kematian, harga diri yang rendah, kecemasan, depresi, dan masalah kesehatan mental lainnya merupakan beberapa efek jangka panjang dari perundungan. Tujuan dari penelitian ini adalah untuk mempelajari bagaimana UPTD Perlindungan Perempuan dan Anak (PPA) di Kabupaten Kampar menggunakan layanan konseling interpersonal untuk menangani kesejahteraan emosional individu yang dirundung. Penelitian deskriptif kualitatif digunakan. Informan penelitian meliputi anggota komunitas individu yang dirundung yang dipilih melalui purposive sampling, serta anggota pimpinan dan staf (konselor). Reduksi data, penyajian data, dan penarikan kesimpulan merupakan bagian dari pendekatan interaktif terhadap analisis data yang dikembangkan oleh Miles dan Huberman. Pendekatan perilaku seperti pengembangan perilaku model, desensitisasi sistematis, taktik penghindaran, dan ketegasan digunakan dalam layanan terapi interpersonal. Implementasi layanan konseling interpersonal yang konsisten dan jangka panjang dapat membantu korban perundungan memulihkan kesehatan mental mereka, menurut temuan penelitian tersebut. Kendati demikian, ada sejumlah kendala yang harus diatasi agar layanan ini dapat dilaksanakan. Kendala tersebut meliputi kurangnya dana, perlunya pemahaman menyeluruh tentang kondisi psikologis setiap korban, dan pentingnya mempertahankan pendekatan yang konsisten dan berjangka panjang terhadap pemberian layanan.
Optimization of Ilmenite Conversion to High-Purity Titanium Dioxide (TiO₂) in the Ternary System TiO₂-Fe₂O₃-Na₂O Listiawati, Listiawati; Astroha, Robie Wilson; Sunandar, Arman
Jurnal Mekintek : Jurnal Mekanikal, Energi, Industri, Dan Teknologi Vol. 16 No. 1 (2025): April: Mechanical, Energy, Industrial And Technology
Publisher : IHSA Institute

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Abstract

This research investigates the conversion of ilmenite (FeTiO₃) to titanium dioxide (TiO₂) in the ternary system TiO₂-Fe₂O₃-Na₂O, focusing on improving TiO₂ yield, purity, and quality for industrial applications. The study explores the effect of sodium oxide (Na₂O) as a flux to facilitate the removal of iron oxide (Fe₂O₃) impurities, which often degrade TiO₂'s optical and chemical properties. Through a series of experiments varying Na₂O concentrations and temperatures (900-1200°C), the research demonstrates that Na₂O enhances TiO₂ formation by promoting phase transitions and accelerating the separation of iron from titanium. Optimal conditions (5% Na₂O at 1100-1200°C) resulted in high-purity TiO₂ (up to 99%) with yields reaching 95%, while reducing iron oxide contamination. This study provides valuable insights into the reaction mechanisms and optimal parameters for producing high-quality TiO₂, with significant implications for its use in pigments, coatings, and advanced materials where purity and performance are critical. The findings contribute to more efficient, scalable methods for TiO₂ production from ilmenite, benefiting industries dependent on this essential material.
Pengaruh Live Streaming dan Harga Diskon Terhadap Keputusan Pembelian Produk Fashion Shella Saukia Pada E-Commerce Tiktok di Palembang Indryani, Cindy; Listiawati, Listiawati; Asrol, Safitri
Jurnal Ekonomi Bisnis Antartika Vol. 3 No. 2 (2025): Desember
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/jeba.v3i2.981

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming dan diskon harga terhadap keputusan pembelian produk fashion Shella Saukia melalui e-commerce TikTok di Palembang, baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei. Data diperoleh melalui penyebaran kuesioner kepada 96 responden yang merupakan konsumen Shella Saukia. Analisis data dilakukan dengan menggunakan regresi linear berganda, uji asumsi klasik, dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa secara parsial live streaming berpengaruh negatif dan signifikan terhadap keputusan pembelian. Diskon harga juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, kedua variabel tersebut bersama-sama memiliki pengaruh signifikan terhadap keputusan pembelian konsumen produk fashion Shella Saukia melalui TikTok Shop. Temuan ini mengindikasikan bahwa strategi diskon lebih efektif dalam meningkatkan keputusan pembelian dibandingkan pemanfaatan live streaming.   This study aims to analyze the influence of live streaming and price discounts on purchasing decisions of Shella Saukia fashion products through TikTok e-commerce in Palembang City, both partially and simultaneously. The research method used was a quantitative approach with a survey technique. Data were collected through the distribution of questionnaires to 96 respondents who were consumers of Shella Saukia. Data analysis was carried out using multiple linear regression, classical assumption tests, and hypothesis testing. The results showed that partially, live streaming had a negative and significant effect on purchasing decisions. Price discounts also had a positive and significant effect on purchasing decisions. Simultaneously, both variables together had a significant influence on consumers’ purchasing decisions of Shella Saukia fashion products through TikTok Shop. These findings indicate that discount strategies are more effective in increasing purchasing decisions compared to the use of live streaming.
Co-Authors Ahmad, Yuliana Zahri Angrian Permana, Angrian Asrol, Safitri Astroha, Robie Wilson A’ang Chaarnaillan Budaya, Hendri Fatmawati Fatmawati Indryani, Cindy Istanti, Joevanca Ivandy, Mario Khoirunnisa, Isma Kiki Amelia, Kiki Kurniasari, Erni Nadiya Nadiya, Nadiya Nurkholis, Kgs Muhammad R. Sugeng Mulyono Rosmita Rosmita, Rosmita Siswandi Siswandi, Siswandi Sunandar, Arman Syahrituah Siregar Syukurullah, Teuku Zaelani, Ahmad Bayu Zainal Berlian