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All Journal Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Altasia : Jurnal Pariwisata Indonesia
Sule, Ernie Tisnawati
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Eksploratory Faktor Analisis Pengembangan Layanan Pariwisata Digital Penelitian Kualitatif dengan Metode Theme Analytic Mansur, Daduk Merdika; Sule, Ernie Tisnawati; Kartini, Dwi; Oesman, Yevis Marty; Chamidah, Nurul
Jurnal Pariwisata Indonesia Vol 2 No 1 (2020): Jurnal ALTASIA (Februari) - Acceptance
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.293 KB)

Abstract

Pariwisata salah satu faktor penting penopang ekonomi Indonesia. Pengembangan layanan pariwisata digital merupakan terobosan penting untuk meningkatkan perkembangan pariwisata. Hal ini dapat menciptakan brand awareness, engagement, sales bahkan loyalty.Tujuan penelitian ini untuk mengetahui faktor yang dominan berpengaruh kepada penerimaan dan penggunaan layanan digital. Pengambilan sampel dengan teknik Purpose Sampling, menggunakan teknik observasi, wawancara, kuisioner, dan dokumentasi. Data yang diperoleh dianalisis dengan metode Theme Analytic.Hasil penelitian menunjukan faktor Performance Expectancy yang dominan Membantu Proses Pembelian (51,72%), Effort Expectancy yang dominan Merasa Ahli menggunakan (45,06%), Social Influence yang dominan Faktor Sosial penggunaan layanan digital (77,14%), Facilitating Condition yang dominan Ketersediaan Resource (68,06%), Habit yang dominan Pelaksanaan perilaku sebesar (68,68%), Perceive Risk dimensi yang dominan Resiko Kerugian performansi (52,8%), Perceive Convenience yang dominan Kenyamanan Menggunakan (31,05%)  dan Trush yang dominan Kemampuan Provider (48,37%).Kunci keberhasilan pengambangan layanan digital adalah benar-benar memenuhi requirement digital consumer buying behavior yang merupakan faktor penting dalam konsep Market Driven pada era industry 4.0. Perlu dilakukan uji coba validasi terhadap layanan pariwisata digital untuk mengukur tingkat penerimaannya serta dilakukan program improvement.
The Effect of Transformational Leadership and Employee Placement on Work Engagement of Civil Servants with Job Satisfaction as an Intervening Variable Purba, Melisanra; Sule, Ernie Tisnawati; Soemaryani, Imas
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1458

Abstract

This study aims to analyze and understand the influence of Transformational Leadership and Employee Placement on the Work Engagement of Millennial Generation Civil Servants. with Job Satisfaction as an Intervening Variable. This study employs survey research techniques along with a descriptive and quantitative verification strategy. The population in this study consisted of 813 Millennial Civil Servants of the Ministry of Finance in Bandung City, and a sample size of 269 persons was used. A questionnaire was employed for primary data collection, and SmartPLS 3.2 software was used to analyze the data using a structural equation model (SEM) based on variance or partial least squares (PLS). According to the study's findings, transformational leadership significantly and favorably impacts job satisfaction. Job happiness is positively and significantly impacted by employee placement. Work engagement is positively and significantly impacted by job satisfaction. Engagement at work is positively and significantly impacted by transformational leadership. Work engagement is significantly and favorably impacted by employee placement. Through job happiness, transformational leadership dramatically and favorably influences work engagement. Through job satisfaction, employee placement has a favorable and considerable impact on work engagement.
Co-Authors Daduk Merdika Mansur Dwi Kartini, Dwi Imas Soemaryani, Imas Nurul Chamidah Purba, Melisanra Yevis Marty Oesman