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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen YUME : Journal of Management JURNAL MANAJEMEN BISNIS Diklat Review : Jurnal manajemen pendidikan dan pelatihan Altasia : Jurnal Pariwisata Indonesia International Journal of Business Studies KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Community Services and Dedication Indonesia Journal of Social Responsibility Review (IJSRR) Jurnal Ticom: Technology of Information and Communication
Daduk Merdika Mansur
Universitas Telkom
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Eksploratory Faktor Analisis Pengembangan Layanan Pariwisata Digital Penelitian Kualitatif dengan Metode Theme Analytic Mansur, Daduk Merdika; Sule, Ernie Tisnawati; Kartini, Dwi; Oesman, Yevis Marty; Chamidah, Nurul
Jurnal Pariwisata Indonesia Vol 2 No 1 (2020): Jurnal ALTASIA (Februari) - Acceptance
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.293 KB)

Abstract

Pariwisata salah satu faktor penting penopang ekonomi Indonesia. Pengembangan layanan pariwisata digital merupakan terobosan penting untuk meningkatkan perkembangan pariwisata. Hal ini dapat menciptakan brand awareness, engagement, sales bahkan loyalty.Tujuan penelitian ini untuk mengetahui faktor yang dominan berpengaruh kepada penerimaan dan penggunaan layanan digital. Pengambilan sampel dengan teknik Purpose Sampling, menggunakan teknik observasi, wawancara, kuisioner, dan dokumentasi. Data yang diperoleh dianalisis dengan metode Theme Analytic.Hasil penelitian menunjukan faktor Performance Expectancy yang dominan Membantu Proses Pembelian (51,72%), Effort Expectancy yang dominan Merasa Ahli menggunakan (45,06%), Social Influence yang dominan Faktor Sosial penggunaan layanan digital (77,14%), Facilitating Condition yang dominan Ketersediaan Resource (68,06%), Habit yang dominan Pelaksanaan perilaku sebesar (68,68%), Perceive Risk dimensi yang dominan Resiko Kerugian performansi (52,8%), Perceive Convenience yang dominan Kenyamanan Menggunakan (31,05%)  dan Trush yang dominan Kemampuan Provider (48,37%).Kunci keberhasilan pengambangan layanan digital adalah benar-benar memenuhi requirement digital consumer buying behavior yang merupakan faktor penting dalam konsep Market Driven pada era industry 4.0. Perlu dilakukan uji coba validasi terhadap layanan pariwisata digital untuk mengukur tingkat penerimaannya serta dilakukan program improvement.
Eksploratory Faktor Analisis Pengembangan Layanan Pariwisata Digital Penelitian Kualitatif dengan Metode Theme Analytic Daduk Merdika Mansur; Ernie Tisnawati Sule; Dwi Kartini; Yevis Marty Oesman; Nurul Chamidah
Altasia Jurnal Pariwisata Indonesia Vol 2 No 1 (2020): Jurnal ALTASIA (Februari)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v2i1.544

Abstract

Pariwisata salah satu faktor penting penopang ekonomi Indonesia. Pengembangan layanan pariwisata digital merupakan terobosan penting untuk meningkatkan perkembangan pariwisata. Hal ini dapat menciptakan brand awareness, engagement, sales bahkan loyalty.Tujuan penelitian ini untuk mengetahui faktor yang dominan berpengaruh kepada penerimaan dan penggunaan layanan digital. Pengambilan sampel dengan teknik Purpose Sampling, menggunakan teknik observasi, wawancara, kuisioner, dan dokumentasi. Data yang diperoleh dianalisis dengan metode Theme Analytic.Hasil penelitian menunjukan faktor Performance Expectancy yang dominan Membantu Proses Pembelian (51,72%), Effort Expectancy yang dominan Merasa Ahli menggunakan (45,06%), Social Influence yang dominan Faktor Sosial penggunaan layanan digital (77,14%), Facilitating Condition yang dominan Ketersediaan Resource (68,06%), Habit yang dominan Pelaksanaan perilaku sebesar (68,68%), Perceive Risk dimensi yang dominan Resiko Kerugian performansi (52,8%), Perceive Convenience yang dominan Kenyamanan Menggunakan (31,05%) dan Trush yang dominan Kemampuan Provider (48,37%).Kunci keberhasilan pengambangan layanan digital adalah benar-benar memenuhi requirement digital consumer buying behavior yang merupakan faktor penting dalam konsep Market Driven pada era industry 4.0. Perlu dilakukan uji coba validasi terhadap layanan pariwisata digital untuk mengukur tingkat penerimaannya serta dilakukan program improvement.
PENGARUH LINGKUNGAN BELAJAR DAN MOTIVASI BELAJAR TERHADAP PRESTASI BELAJAR SISWA (STUDI KASUS PADA SISWA KELAS XI SMK TELKOM BANDUNG) Rida Dwi Widiastuty; Ary Ferdian; Daduk Merdika Mansur
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 2 (2021): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i2.17186

Abstract

Based on data from midterm tests 2020/2021, student achievement of SMK Telkom Bandung has not met the minimum completeness criteria with a percentage of 43% of the total of 146 students. The results of attendance data indicate that student learning motivation is not optimal due to fluctuations, as well as the learning environment is not optimal due to changes in learning activities carried out at this time. This study aims to show the influence of the learning environment and learning motivation on student achievement in class XI SMK Telkom Bandung either simultaneously or partially. The research method used in this research is quantitative method. The data collection technique in this research used questionnaires with the Proportionate Stratified Random Sampling technique, so that the questionnaire was distributed to respondents with a total of 185 students. Based on the results of this study and the results of the respondents, the variables of the learning environment, learning motivation and student achievement are at the "High" category level. Suggestions that can refer to the results of the research are to improve the communication of teachers to students so that students are motivated by their learning activities so as to improve students' ability, thinking and analysis, as well as skills and coordination between educators / teachers and parents in encouraging students to have high motivation in learning activities at home, supervising every learning activity taking place.
Penta Helix Element Synergy as an Effort to Develop Villages Tourism in Indonesia Nurul Chamidah; Aditya Halim Perdana Kusuma Putra; Daduk Merdika Mansur; Budi Guntoro
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.196

Abstract

Objectively this study can be a critical review for the government or the stakeholders in the tourism industry to synergize with each other to realize the concept of Penta helix to be more productive and produce a conceptual model that can be empirically tested further. The research approach is to choose a qualitative explorative method that starts from the interview, discussion, and observation process involving informants representing each element of Penta helix. The study results indicate that Penta helix elements as stakeholders carry out activities and programs that consist of planning, implementation, and evaluation processes based on their respective capacities. Apart from that, the communication relationships between Penta helix elements have not shown an interactive and complicated relationship. The lack of communication is because of differences in perspective and the lack of coordination and collaboration between Penta helix parts. Exclusively the development of the Penta helix model is explained clearly in the discussion.
Understanding The Behavior and Perceptions of Millennial Generation as Guidance in Developing Service Products and Marketing Strategies: Evidence from West Java, Indonesia Daduk Merdika Mansur; Liestyowati Liestyowati; Ahmad Fauzi Maryadi; Christanto Triwibisono
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.093 KB) | DOI: 10.33096/jmb.v9i2.407

Abstract

This study aims to determine the behavior of the millennial generation in Indonesia, which is experiencing high business growth. Understanding the behavior and perceptions of the millennial generation can be an important factor as guidance or evidence in developing service products and marketing strategies that are carried out. This study uses a qualitative survey method by distributing online surveys. Data processing is carried out using the theme analytic method to describe the important factors that become the perception and behavior of the millennial generation in Indonesia. Findings: The widespread use of the internet in Indonesia has shifted the behavior and lifestyle of the younger generation. The number of entertainment facilities and the strong interaction on social media have shaped the perception and behavior of the millennial generation in Indonesia. Characters who live relaxed and always want to have fun are the big picture of the profile of the younger generation. Aspects of literacy or learning are also increasing by referring to things related to knowledge about problem solving. The need for a harmonious relationship is more missed than the rewards of materialism as an indication of the millennial generation's longing to have a warm relationship with their parents. The use of free time is more focused on fun activities that are relaxing. The thing that becomes an important memory led to a desire in an atmosphere of harmony. The anxiety that is felt hopes to get more attention from parents. Heavy mental pressure raises the need for sharing quite high and frequency every day.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Bengkel Mobil Honda Dealer - Pluit Daduk Merdika Mansur; Aditya Halim Perdana Kusuma Putra
YUME : Journal of Management Vol 6, No 2 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i2.5778

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada Honda Dealer - Pluit. Sumber data yang digunakan dalam penelitian ini terdiri dari data primer dan data sekunder. Data primer di peroleh langsung dari sumbernya diamati dan dicatat untuk pertama kalinya sedangkan data sekunder diperoleh dari data yang tidak langsung memberikan data yang sifatnya mendukung keperluan primer seperti buku-buku dan bacaan. Adapun metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan menggunakan pendekatan kualitatif dan kuantitatif. Menganalisis data dengan regresi berganda. Hasil penelitian yang terdiri atas tangibles, reliability, responsiveness, assurance dan emphaty secara simultan menujukan bahwa Pengaruh kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada Honda Dealer - Pluit. Secara parsial atau uji t menunjukkan bahwa assurance lebih dominan berpengaruh terhadap kepuasan pelanggan dibandingkan variabel lainnya. Kata Kunci: Kualitas Pelayanan, Kepuasan Pelanggan.
Inovasi Produk Cinderamata Desa Wisata Gerabah Sitiwinangun Kabupaten Cirebon Nurul Chamidah; Gunawan; Daduk Merdika Mansur
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v5i2.6135

Abstract

Cinderamata menjadi satu hal wajib dalam berwisata dan menjadi upaya pemberdayaan masyarakat dengan mengedepankan produk lokal masyarakat sekitar. Cinderamata juga dapat bernilai sebagai sarana edukasi, promosi daerah hingga muatan ekonomi. Pentingnya cinderamata ini membutuhkan inovasi yang tepat. Penelitian ini menjelaskan inovasi cinderamata dilakukan PT. Telkom Indonesia di Desa Wisata Gerabah Sitiwinangun Cirebon yang menekankan pada sisi nilai edukasi, handable, kekhasan dan nilai ekonomis produk. Inovasi yang diberikan berupa inovasi produk berupa pembuatan produk baru yang sesuai dengan segmentasi wisatawan dengan tetap mengedepankan kualitas, harga dan kemudahaan dibawa pulang; inovasi teknik diberikan dalam bentuk pelatihan penggunaan teknik cor yang membuat produk gerabah menjadi produk semi industri dengan kesamaan ukuran namun tetap memberikan kekhasan lokal; dan inovasi kemasan yang bertujuan memberikan perlindungan produk cinderamata dengan dasar keramahan lingkungan serta memberi nilai edukasi produk daerah.
Digital-based SME Innovation Development Strategy: Marketing, Entrepreneurship Insight and Knowledge Management Merdika Mansur, Daduk
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.179

Abstract

The success factor for the knowledge sharing from a management point of view, RBV views that substantially the success factor for knowledge sharing is fully held by business leaders. Leaders are seen as the main driving force for business organizations, because all policies and work procedures that a leader will implement in the organization will shape perceptions, culture and will also affect future organizational activities. Support from all parties is needed, not only the role of the leader but also the cooperation and involvement of employees. Refer to the resume of 20 recent Scopus indexed publications. Mapping the literature in this study provides several clues and propositions which can be clearly seen in this paper.
Developing a Talent Management Model to Foster Product Innovation Through Marketing Strategy Integration Mansur, Daduk Merdika
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 1 (2024): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v4i1.347

Abstract

This research aims to empirically examine the interplay between talent management, marketing strategy, and product innovation within organizations. Drawing on the foundational insights from recent studies, this research proposes that the strategic integration of talent management practices with marketing strategy processes is pivotal for fostering an environment conducive to product innovation. By employing a mixed-methods approach, the study seeks to validate propositions concerning the impact of innovation-focused constructs within marketing strategies, the role of knowledge transfer across product lifecycles, and the effectiveness of cross-functional teams in innovation projects. Additionally, the study will explore the mediating role of strategic integration in enhancing a firm's innovative performance. This research is expected to contribute to the theoretical and practical understanding of how organizations can leverage talent management and marketing strategy integration to achieve superior product innovation outcomes. This study seeks to illuminate the pathways through which organizations can synergize their talent and marketing strategies to not only navigate the complexities of modern markets but also to lead in innovation. By bridging the gaps identified in existing literature and providing empirical evidence on the proposed hypotheses, this research aims to offer actionable insights for businesses striving to enhance their competitive edge through integrated approaches to talent management, marketing, and innovation.
The Impact of Green Products on Sustainability Business with Green Marketing as a Moderating Variable in Restaurant in Badung Bali Yudawisastra, Helin Garlinia; Suwarna, Asep; Mansur, Daduk Merdika
International Journal of Business Studies Vol. 6 No. 3 (2022): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i3.242

Abstract

Topics on business sustainability and environmentally friendly products and ways to introduce issues have become much in demand by various levels of society. This research aims to see the effect of green products in influencing sustainability business through green marketing, where green marketing acts as a moderating variable. This analysis method is multivariate data analysis model analysis, including factor analysis and Partial Least Square (PLS). The research object is 350 restaurants in Badung with the criteria of environmentally friendly restaurants. The results show that green marketing does not moderate green products towards sustainability business. The study was conducted during the recovery period of the COVID-19 pandemic, where these results represent the condition of the culinary business at restaurants in Badung, especially restaurants affected by the pandemic conditions.
Co-Authors Aditya Halim Perdana Kusuma Putra Putra Ahmad Fauzi Maryadi Amin, Ahmad Sakhowi Ary Ferdian Budi Guntoro Christanto Triwibisono Dwi Kartini Dwi Kartini, Dwi Ernie Tisnawati Sule Ferdian, Ari Gunawan Irwanti, Yachinta Mardiani Galuh Jannah, Nabilah Nurul Liestyowati Liestyowati Nabilah Nurul Jannah NURUL CHAMIDAH Nurul Chamidah Nurul Chamidah Rida Dwi Widiastuty Setiawan, Adrian Fahren Sule, Ernie Tisnawati Suwarna, Asep Yevis Marty Oesman Yudawisastra, Helin Garlinia