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Peningkatan Kompetensi Manajemen SDM UMKM Berbasis Ekonomi Kreatif Estiana, Ria; Pramulanto, Himawan; Akhmad, Jaenudin; Maulida, Sofia; Hamzah, Hamzah; Ridwansyah, Muhammad; Sudarma, Ade
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Januari-JPM
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/jpm.v3i1.85

Abstract

Kegiatan pengabdian kepada masyarakat dengan tema Peningkatan Kompetensi Manajemen SDM UMKM Berbasis Ekonomi Kreatif di Kabupaten Kuningan bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam mengelola sumber daya manusia (SDM) secara efektif. Program ini mencakup pelatihan, pendampingan, dan penerapan fungsi-fungsi manajemen SDM seperti rekrutmen, pengembangan kompetensi, serta evaluasi kinerja, dengan pendekatan berbasis ekonomi kreatif. Pelaksanaan kegiatan melibatkan identifikasi kebutuhan UMKM, penyusunan materi pelatihan yang aplikatif, dan evaluasi hasil implementasi di lapangan. Hasilnya menunjukkan peningkatan kesadaran dan kemampuan pelaku UMKM dalam mengelola SDM secara strategis, termasuk pemanfaatan teknologi digital untuk mendukung efektivitas pengelolaan. Kegiatan ini diharapkan dapat memberikan dampak positif yang berkelanjutan bagi kinerja UMKM, sehingga mampu bersaing di era digital dan berkontribusi lebih besar terhadap perekonomian daerah.
The Great Resignation and the War for Talent: Understanding Employee Turnover in the Post-Pandemic Era Estiana, Ria; Mulyani, Yani Sri; Akhmad, Jaenudin
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.89

Abstract

The COVID-19 pandemic triggered a global redefinition of work, catalyzing a historic wave of voluntary resignations known as The Great Resignation and intensifying the competition for skilled labor—often referred to as the War for Talent. This study presents a systematic literature review of 38 peer-reviewed articles published between 2019 and 2024 to investigate the multidimensional drivers of employee turnover and evaluate organizational responses in the post-pandemic context. The findings reveal four key thematic areas: psychological and value-driven resignation behavior, evolving work models and employee expectations, strategic talent retention efforts, and sectoral or regional variations in turnover patterns. The analysis also identifies a shift toward human-centered, data-informed HRM strategies and the growing influence of AI and digital infrastructure in workforce management. Furthermore, the study discusses emerging theoretical frameworks, such as Adaptive HRM and Human-Centered Design, offering fresh perspectives on employee engagement and retention. The review concludes that employee turnover in the post-pandemic era reflects enduring structural transformations rather than temporary labor market anomalies, necessitating holistic, empathetic, and context-sensitive strategies by both organizations and policymakers.
Digital Marketing and Public Speaking Training for Generation Z Agoestyawati, Redjeki; Estiana, Ria; Makmuroh, Umi Hanik; Akhmad, Jaenudin
Commercium : Journal of Business and Management Vol. 2 No. 1 (2024): February 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i1.168

Abstract

Generation Z has extensive and natural access to the internet, mobile devices, social media, and other technological innovations from an early age. Friendly interactions with technology have shaped the way Generation Z communicates, learns, and connects. The importance of career readiness in facing the ever-growing digital era is very crucial. Rapid technological transformation has changed the work landscape significantly. Many new jobs are emerging, while others are experiencing fundamental changes in skill demands. The abilities that generation Z needs to have are the ability to communicate and collaborate as well as digital marketing skills. The method of implementing the activity uses various methods such as lectures, discussions, questions and answers, as well as providing digital marketing and public speaking training for students to prepare them for entering the world of work and entrepreneurship. The results of the activity are that the lecturers provide digital marketing and public speaking training for students to become entrepreneurs and the lecturers provide motivation so that students are able to face preparations for entering the world of work and can continue to university level.