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Digital Marketing and Public Speaking Training for Generation Z Agoestyawati, Redjeki; Estiana, Ria; Makmuroh, Umi Hanik; Akhmad, Jaenudin
Commercium : Journal of Business and Management Vol. 2 No. 1 (2024): February 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i1.168

Abstract

Generation Z has extensive and natural access to the internet, mobile devices, social media, and other technological innovations from an early age. Friendly interactions with technology have shaped the way Generation Z communicates, learns, and connects. The importance of career readiness in facing the ever-growing digital era is very crucial. Rapid technological transformation has changed the work landscape significantly. Many new jobs are emerging, while others are experiencing fundamental changes in skill demands. The abilities that generation Z needs to have are the ability to communicate and collaborate as well as digital marketing skills. The method of implementing the activity uses various methods such as lectures, discussions, questions and answers, as well as providing digital marketing and public speaking training for students to prepare them for entering the world of work and entrepreneurship. The results of the activity are that the lecturers provide digital marketing and public speaking training for students to become entrepreneurs and the lecturers provide motivation so that students are able to face preparations for entering the world of work and can continue to university level.
PENINGKATAN KEMAMPUAN DIGITALISASI ARSIP BAGI GURU SMK MPLB di CIKARANG, BEKASI, JAWA BARAT Karomah, Nurul Giswi; Ferdinansyah, M; Andriani, Tri; Badriyah, Badriyah; Makmuroh, Umi Hanik
JURNAL ABDIMAS PLJ Vol. 3 No. 2 (2023): JURNAL ABDIMAS PLJ, Desember 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v3i2.1006

Abstract

Based on government data, one of the contributors to the unemployment rate is vocational school graduates due to a lack of mastery in several new technologies, especially the digitization of archives. So, through this community service program, the Jakarta LP3I Politkenik has increased the ability to digitize archives for vocational school teachers in Cikarang. for MGMP Vocational School Teachers Department of Business Services Management (MPLB) Cikarang. This training aims to improve additional soft skills and hard skills and develop teaching skills for teachers. In the digital era, correspondence is an inseparable part. The use of digital letters should be done to reduce paper use and speed up the process of letters reaching the recipient. This training aims to create digital letters, archive letters, and send letters in digital form. The training was attended by 105 Vocational School Teachers who are members of the Cikarang MGMP Department (MPLB). The methods used are planning, implementation and observation. Apart from that, the cooperative learning method is used which aims to make participants active. The training evaluation was very good training, in terms of material and speakers. For the next program, a team was created to assist Cikarang MGMP Vocational School Teachers Department of Business Services Management (MPLB) regarding creating digital letters. Correspondence is an inseparable part of the Village Apparatus. The use of digital mail should have been done to reduce paper use and speed up., Key words: Training, Digitalization Archives