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All Journal Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Manajemen Bisnis Almatama JURNAL ABDIMAS PLJ Journal of Social Science and Business Studies JPM Journal of Innovative and Creativity Journal of Management
Maulida, Sofia
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENGARUH BIAYA PRODUKSI, BIAYA PROMOSI, DAN BIAYA DISTRIBUSI TERHADAP PENJUALAN PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2014-2016 Wibowo, Wahyu; Maulida, Sofia
Jurnal Manajemen Bisnis Almatama Vol. 1 No. 2 (2022): September
Publisher : Jurnal Manajemen Bisnis Almatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.089 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh biaya produksi, biaya promosi, dan biaya distribusi terhadap penjualan pada perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2014-2016. Penelitian ini menggunakan metode penelitian kuantitatif dan menggunakan data panel yang diambil dari laporan keuangan triwulan perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2014-2016. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling, sehingga diperoleh sampel sebanyak 10 perusahaan. Pengolahan data dalam penelitian ini menggunakan metode statistik yang dibantu software eviews 8.0. Metode analisis datanya menggunakan regresi linier berganda data panel dengan metode Fixed Effect. Berdasarkan uji hipotesis yaitu uji t, diperoleh secara parsial biaya produksi berpengaruh terhadap penjualan. Biaya promosi tidak berpengaruh terhadap penjualan secara parsial.. Adapun secara parsial biaya distribusi berpengaruh terhadap penjualan. Sedangkan, hasil uji F menunjukkan bahwa secara simultan, biaya produksi, biaya promosi, dan biaya distribusi berpengaruh terhadap penjualan.
Peningkatan Kompetensi Manajemen SDM UMKM Berbasis Ekonomi Kreatif Estiana, Ria; Pramulanto, Himawan; Akhmad, Jaenudin; Maulida, Sofia; Hamzah, Hamzah; Ridwansyah, Muhammad; Sudarma, Ade
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Januari-JPM
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/jpm.v3i1.85

Abstract

Kegiatan pengabdian kepada masyarakat dengan tema Peningkatan Kompetensi Manajemen SDM UMKM Berbasis Ekonomi Kreatif di Kabupaten Kuningan bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam mengelola sumber daya manusia (SDM) secara efektif. Program ini mencakup pelatihan, pendampingan, dan penerapan fungsi-fungsi manajemen SDM seperti rekrutmen, pengembangan kompetensi, serta evaluasi kinerja, dengan pendekatan berbasis ekonomi kreatif. Pelaksanaan kegiatan melibatkan identifikasi kebutuhan UMKM, penyusunan materi pelatihan yang aplikatif, dan evaluasi hasil implementasi di lapangan. Hasilnya menunjukkan peningkatan kesadaran dan kemampuan pelaku UMKM dalam mengelola SDM secara strategis, termasuk pemanfaatan teknologi digital untuk mendukung efektivitas pengelolaan. Kegiatan ini diharapkan dapat memberikan dampak positif yang berkelanjutan bagi kinerja UMKM, sehingga mampu bersaing di era digital dan berkontribusi lebih besar terhadap perekonomian daerah.
Analysis of the Influence of Job Demand, Task Repetitiveness, and Role Ambiguity on Employee Boredom in Startup Companies Purwati, Sri; Susanto; Maulida, Sofia; Setiawan, Roy; Sidjabat, Sonya; Hamdany, Mohammad Azharie
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3676

Abstract

This study aims to explore how job demand, task repetitiveness, and role ambiguity influence employee boredom among Generation Z employees in startups in Indonesia. Using a quantitative approach, data were collected through a survey of 150 purposively selected respondents. Respondent criteria included Generation Z employees who had worked for at least one year and held staff positions in startups operating in five major cities in Indonesia. Data collection was conducted using a questionnaire with a five-point Likert scale, and analysis was conducted through multiple linear regression. The results show that collectively, job demand, task repetitiveness, and role ambiguity have a significant influence on employee boredom. Individually, all three variables also show a positive influence, meaning that the higher the job demands, the more frequently tasks are repeated, and the more unclear the employee's role, the greater the likelihood of boredom at work. These findings contribute to the organizational behavior literature and provide practical recommendations for startup management to develop more effective human resource management strategies, such as balancing workloads, creating variety in tasks, and clarifying each employee's role to reduce the risk of boredom and increase overall team productivity.
Optimizing the Location of Pupuk PLO Branch Offices in the South Sumatra and South Sumatra Region Haliawan, Prillia; Maulida, Sofia; Dwita, Febrisi
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1a (2025): Jurnal Kewirausahaan, Akuntansi, dan Manajemen (Special Issue)
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1a.621

Abstract

In the past five years, PLO fertilizers in the Southern Sumatra (Sumbagsel) operational area, which covers six provinces, have experienced 11 complaints originating from customer complaints (PBSN, retail market, and government), related partners such as trucking companies, warehouse parties, as well as internal PLO Fertilizer parties. These complaints have not been optimally managed because there is no PLO fertilizer branch office in the Sumbagsel working area. This has impacted the last five-year period, during which there has been a decline in PLO fertilizer sales in the Sumbagsel work area, with a decrease ranging from 10% to 15%. The aim of this research is to encourage the availability of PLO fertilizer branch offices in the Sumbagsel work area. The method in this study uses a qualitative approach with source triangulation through in-depth and structured interviews conducted repeatedly with informants who meet specific criteria. The research results identified six key success factors in determining strategic locations for PLO fertilizer branch offices in the Sumbagsel working area. These six factors were obtained from processing and analysis using the rating factor method. The processing results show that South Sumatra Province, with its capital Palembang, received the highest ranking weight compared to other provinces, which is 77.77. It is recommended that the city of Palembang be designated as the location for a branch office that manages and serves PLO Fertilizers in the South Sumatra working area. With six key success factors inherent in the city of Palembang, it is expected that operational productivity in the South Sumatra working area will grow and improve.
What Are Strategies For Increasing Sales In E-Commerce Agus Mokodompit, Eliyanti; Maryoso, Slamet; Maulida, Sofia
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Digitalization has a broad and significant impact on economic situations. E-Commerce is commonly defined as electronic buying and selling transactions via the internet. The purpose of this study is to identify important changes and types of behavioral change in Bandung customers who use e-commerce before and during the digitalization period. This is considered quantitative research. The study's population and sample size were 112 respondents. The collected data was analyzed using linear regression. The regression coefficient results indicate that the constant has a large impact on consumer behavior, with a high level of statistical significance. This demonstrates that, even at the zero sales level, the value is not statistically significant, despite having a significant consumer behavior level coefficient. However, there are coefficients for the independent variables. These findings suggest that, in the context of this study, increasing sales volume had no meaningful impact on consumer behavior. The study concluded that there was no substantial change in consumer behavior toward e-commerce in Bandung Regency.
The Effectiveness of Branding Campaigns on Social Media Ningrum Resmawa, Ira; Masruroh, Siti; Maulida, Sofia
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to evaluate the effectiveness of branding campaigns on social media by identifying the influence of various variables such as content type, content duration, social media platform, interaction, target audience, and budget on Brand Awareness. Using data from 100 respondents involved in branding campaigns on social media, this study applies multiple linear regression methods to analyze the relationship between independent variables and Brand Awareness as the dependent variable. The reliability of the research instrument, as measured by Cronbach's Alpha, reached 0.927, indicating very good internal consistency. The results of the analysis show that content duration and budget have a significant and positive effect on Brand Awareness, with p values ​​of 0.001 and 0.000, respectively. In contrast, the interaction and target audience variables do not show a significant effect, with p values ​​of 0.498 and 0.123, respectively. The regression model used shows an R² value of 0.594, indicating that 59.4% of the variation in Brand Awareness can be explained by the variables in the model. The ANOVA test supports the overall significance of the model with F value = 34.680 and p = 0.000.These findings highlight the importance of duration and budget in social media branding campaigns and provide valuable insights for marketers to design more effective strategies. This study recommends considering increasing the duration and budget allocation in branding campaigns and conducting further research to explore other factors that may affect Brand Awareness.
The Influence of Trust, Price, and Brand Ambassador on Purchase Decisions on The Shopee Platform Among Tri Bhakti Students Maulida, Sofia; Falqi, Sarah Maulidah
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.237

Abstract

The purpose of this study is to ascertain how trust, price, and brand ambassadors affect Shopee platform purchasing decisions, particularly among Tri Bhakti students. 84 respondents were given questionnaires as part of a quantitative survey technique. Multiple linear regression was used to analyze the data. Because the trust variable's significance value is 0.000 < 0.05 and its t-table value is 1.990 <t-count value of 6.153, the results of the partial test (t-test) study demonstrate that the trust variable significantly influences purchasing decisions. The price variable has a substantial impact on purchase decisions, according to the partial test (t-test), with a significant value of 0.029 < 0.05 and a t-count value of 2.228. With a significance value of 0.452 > 0.05 and a t-table value of 1.990 < t-count value of 0.755, the partial test (t-test) indicates that the brand ambassador variable has no meaningful impact on purchasing decisions. The simultaneous test findings (f test). With a significance level of 0.000 < 0.05, the computed F value of 31.752 is higher than the F table of 2.72, indicating that the three independent factors concurrently have a considerable impact on purchase decisions.  
PELATIHAN PEMASARAN ONLINE UNTUK PRODUK PRODUK UNGGULAN BAGI PKK DAN KADER POSYANDU DI DESA KARYAMEKAR, GARUT, JAWA BARAT Ramadhani Hamzah; Rina Nurhayati; Jalaludin, Jalaludin; Astuti, Enny Diah; Maulida, Sofia
JURNAL ABDIMAS PLJ Vol. 5 No. 2 (2025): JURNAL ABDIMAS PLJ, DESEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i2.1900

Abstract

Online marketing training for PKK (Family Welfare Movement) and Posyandu (Integrated Service Post) cadres' flagship products aims to increase sales and expand market reach through digital platforms such as social media and e-commerce. This training equips participants with basic digital marketing skills, business account optimization, engaging content creation, and the use of applications such as e-commerce and marketplaces. Furthermore, this activity also improves digital literacy and empowers families and communities economically. This community service program aims to provide online marketing training for PKK women as a continuation of the creative economy program in Karyamekar Village, Garut, West Java. The community service event was held on November 14-15, 2025, in the Karyamekar Village Hall. The method used was presentations, discussions, and a question-and-answer session. During the presentation, the speaker discussed the importance of digital marketing in marketing products. With the advancement of technology, digital marketing is essential for product marketing. Online marketing can transcend the boundaries of time, space, and location, meaning sales can be made anytime and anywhere. A strategy is needed to leverage digital marketing to increase sales.
Co-Authors Agus Mokodompit, Eliyanti Akhmad, Jaenudin Astuti, Enny Diah Dwita, Febrisi Falqi, Sarah Maulidah Hamdany, Mohammad Azharie Hamzah Hamzah Himawan Pramulanto Jalaludin, Jalaludin Muhammad Ridwansyah Ningrum Resmawa, Ira Nurwijayanti Prillia Haliawan Haliawan Ramadhani Hamzah Ria Estiana Rina Nurhayati Setiawan, Roy Sidjabat, Sonya Siti Masruroh Slamet Maryoso Sri Purwati, Sri Sudarma, Ade Sufyati HS SUSANTO Tati Handayani, Tati Wahyu Wibowo