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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JURNAL AGRIBISAINS JAIM (Jurnal Abdi Masyarakat) RISK : Jurnal Riset Bisnis dan Ekonomi
Andarini, Marwita
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences Other

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Analisis Harga, Inovasi Produk, Promosi dan Proses Bisnis Terhadap Kepuasan Konsumen Bakso Aci Tata Snack Kediri Andarini, Marwita; Laely, Nur; Wigati, Wigati; Laily, Nurul
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 5, No 2 (2020): September 2020
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v5i2.1130

Abstract

The development of food products, especially snack products, which has an attraction to try and carry out this research, is the aci meatball product produced by Tata Snack, which is located in Ngadiluwih, Kediri. This study aims to determine the effect of price, product innovation, promotion and business processes on customer satisfaction partially and simultaneously. The population used was 163 consumers obtained from purchase data from December 1, 2019 to January 30, 2020. The sample size in this study used the Slovin formula, with a sample of 116 respondents. The 116 respondents contacted to fill out an online questionnaire, then recapitulated the data with a total of 116 respondents. Followed by multiple linear regression test with the results if the customer satisfaction with one unit of work increased by 0.05, innovation increased by 0.146, promotion increased by 0.058 and business processes increased by 0.402. Partially these variables do not have a significant effect on customer satisfaction, while simultaneously the independent variables are able to work together and the most influential variable is product innovation. This study has a percentage of 73.4% which can be explained, while the remaining 0.266 is not explained in this study Perkembangan produk makanan khususnya produk camilan yang memiliki daya tarik untuk dicoba dan dilakukan penelitian ini, adalah produk bakso aci yang diproduksi oleh Tata Snack, yang berlokasi di Ngadiluwih, Kediri. Penelitian ini bertujuan untuk mengetahui pengaruh harga, inovasi produk, promosi dan proses bisnis terhadap kepuasan konsumen secara parsial dan simultan. Populasi yang digunakan sebesar 163 konsumen yang didapat dari data pembelian sejak 1 Desember 2019 sampai dengan 30 Januari 2020. Besarnya sampel pada penelitian ini menggunakan rumus Slovin, dengan sampel responden sejumlah 116 orang. Responden tersebut dihubungi untuk mengisi kuisioner secara online sebanyak 116 responden, kemudian dilakukan rekapitulasi data dengan jumlah 116 responden. Dilanjutkan uji regresi linier berganda dengan hasil jika kepuasan konsumen bekerja 1 satuan terhadap harga meningkat sebesar 0,05, inovasi meningkat sebesar 0,146, promosi meningkat sebesar 0,058 dan proses bisnis meningkat sebesar 0,402. Secara parsial variabel tersebut tidak berpengaruh signifikan terhadap kepuasan konsumen, sedangkan secara simultan variabel bebas mampu bekerja bersama – sama dan variabel yang paling berpengaruh adalah inovasi produk. Penelitian ini memiliki prosentase sebesar 73,4% yang dapat dijelaskan, sedangkan sisanya sebesar 0,266 tidak dijelaskan pada penelitian ini
Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Pada Pelanggan Makaroni Ngehe Kediri Octarini, Adinda Puspa; Ruhamak, Muhammad Dian; Andarini, Marwita
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 4 No. 2 (2023): November 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v4i2.5204

Abstract

This study aims to determine the effect of price and Promotion on Macaroni Ngehe Kediri's purchasing decisions. The research sample is 100 respondents who are customers of Makaroni Ngehe Kediri. Data was collected by distributing questionnaires and processing this data using SPSS. The research model used is a descriptive research model that systematically and accurately describes the factors studied. The data testing technique used in this research is to test the validity with the value of r count and the reliability with Cronbach's Alpha; the data analysis used is multiple linear regression analysis to test and prove the research hypothesis. The constant value is 0.029; for Promotion, it is 0.475, and the price value is 0.620, so the multiple linear regression equations Y = -0.029 + 0.475 (X2) +0.620 (X2) can be obtained. Promotion and price together affect consumer purchasing decMacaronit Macaroni Ng; itKediri, it can be seen that the significance value for the effect of Promotion and price is 0.000 <0.05 and the calculated f value is 222.059 > the f table value is 3.15. So, it can be concluded that Promotion and Price influence the purchasing decision variable.
Management of Rice Farming Production Factors Nutrizinc Inpari 48 Farmers Group “Ngudi Makmur Andajani, Wiwiek; Lisanty, Nina; Andarini, Marwita; Chumaidah, Siti
JURNAL AGRIBISAINS Vol. 10 No. 2 (2024): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v10i2.14703

Abstract

Public health is essential for the resilience of Indonesian society, especially for future generations, and meeting nutritional needs. Rice (paddy), a staple food for Indonesians, plays a crucial role in human health. Ensuring its safety and nutritional value requires attention to the entire production process, from seed selection, cultivation, and plant maintenance to harvest and post-harvest handling. Given the high prevalence of malnutrition and stunting, the government has initiated programs to address these issues. In 2019, the Ministry of Agriculture introduced Inpari IR Nutri Zinc, a new rice variety rich in iron and zinc, to combat these problems. The research aimed to (1) determine the feasibility of farming this variety and (2) assess the efficiency of production factor usage in Nutrizinc Inpari 48 rice farming. This quantitative study, with a descriptive approach, was conducted through a survey, intentionally selecting the "NGUDI MAKMUR" farmer group in Balerejo Village, Kauman District, Tulungagung Regency, which implements the Nutrizinc Inpari 48 rice planting program. A census method was used to sample 30 farmers. Data analysis involved (1) Feasibility Analysis: R/C Ratio and (2) Hypothesis Testing. The results concluded that Nutrizinc Inpari 48 rice farming is feasible in using production factors such as fertilizers, pesticides, and labor. This study highlights the importance of targeted agricultural interventions in improving public health through enhanced nutritional intake.
MENGGALI POTENSI DESA MANGUNREJO, KECAMATAN NGADILUWIH, DI KABUPATEN KEDIRI DALAM PERENCANAAN MENINGKATKAN KESEJAHTERAAN Rahmadi, Afif Nur; Andarini, Marwita; Lucia, Lediyana; Widyawati, Rita
Jurnal Abdi Masyarakat Vol. 8 No. 2 (2025): Jurnal Abdi Masyarakat Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i2.6713

Abstract

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk menggali dan mengembangkan potensi Desa Mangunrejo, Kecamatan Ngadiluwih, Kabupaten Kediri, guna meningkatkan kesejahteraan masyarakat. Permasalahan utama mitra meliputi kebingungan dalam mengidentifikasi potensi desa serta kurangnya promosi hasil desa kepada masyarakat luas. Kegiatan dilaksanakan melalui koordinasi, diskusi, pendampingan, serta pelatihan yang berfokus pada pemanfaatan media sosial untuk promosi potensi desa. Hasil kegiatan menunjukkan identifikasi potensi di sektor pertanian, kerajinan, dan pariwisata, yang kemudian ditindaklanjuti dengan pelatihan pertanian berkelanjutan, peningkatan kualitas kerajinan, serta kewirausahaan berbasis digital marketing. Selain itu, terdapat usulan peningkatan infrastruktur dan kolaborasi antara pemerintah desa, masyarakat, serta pihak universitas. Kegiatan ini memberikan dampak positif berupa meningkatnya kapasitas sumber daya manusia, promosi potensi desa, serta peluang pengembangan ekonomi lokal. Ke depan, diperlukan penguatan strategi pemasaran, pelatihan lanjutan, dan kerjasama dengan berbagai institusi eksternal agar pemberdayaan masyarakat Desa Mangunrejo semakin berkelanjutan.
Co-Authors Afif Nur Rahmadi, Afif Nur Chumaidah, Siti Laely, Nur Laily, Nurul Lucia, Lediyana Nina Lisanty Octarini, Adinda Puspa Ruhamak, Muhammad Dian Widyawati, Rita Wigati Wigati WIWIEK ANDAJANI