Article Per Year (5 Year)
p-Index From 2021 - 2026
2.223
P-Index
This Author published in this journals
All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JEM17: Jurnal Ekonomi Manajemen Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JAIM (Jurnal Abdi Masyarakat) Jurnal Penelitian Manajemen Terapan (Penataran) Economics and Business Journal Diversity Logic Journal Multidisciplinary RISK : Jurnal Riset Bisnis dan Ekonomi Balance: Jurnal Ekonomi
Afif Nur Rahmadi, Afif Nur
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
The Influence of Product Quality and Digital Marketing on Customer Loyalty in Coffee Bean Products at Titik Tuju Kediri Rahmadi, Afif Nur; Sudarmiatin; Wardana, Ludi Whisnu
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 4 No. 2 (2023): November 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v4i2.5206

Abstract

This research aims to determine the influence of product quality and digital marketing partially and simultaneously on customer loyalty to coffee bean products at Point Tuju Kediri. The population in this study were customers who bought coffee bean products, with a sample of 96 respondents. The sampling technique is to use Non-Probability Sampling. This research focuses on marketing issues, especially to determine how much influence product quality and digital marketing have on loyal customers. Based on the results of the study And analysis, we can conclude that Product quality significantly affects customer loyalty to coffee bean products in Point Tuju Kediri, and digital marketing partially has no effect on customer loyalty. Product quality and digital marketing simultaneously significantly affect customer loyalty to coffee bean products in Point Tuju Kediri.
CONVENIENCE PERCEPTION AND SECURITY ON INTEREST OF MSMEs IN USING QRIS Rahmadi, Afif Nur; Hermawan, Agus; Putra, Yudiarto Perdana
DIVERSITY Logic Journal Multidisciplinary Vol. 2 No. 2 (2024): September: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v2i2.81

Abstract

Background. Global relations have become endless blessings? of progress technology information and communication, which have changed the economy, culture, and society in a way fast. System Service Provider Payment (PJSP) and Bank Indonesia have developed QRIS, one of which types non- non-cash payments, to reduce time and energy by replacing cash as a tool payment. With progress fast in system process technology payment, type cash payments become more efficient. Research Purpose. To know the impact of perception convenience use and security using QRIS against Micro, Small, and Medium Enterprises (MSMEs) actors. Research Methods. With the use approach quantitative research using the SEM-PLS method. Analyzed variables in the study. Research data was obtained through collected primary data through spread questionnaire and secondary data. The research sample consists of 55 respondents selected through a purposive sampling technique, with existing criteria for Micro, Small, and Medium Enterprises (MSMEs) using QRIS Findings. Convenience use has a significant impact on positive intention using QRIS. security own impact significant and positive intention using QRIS. Research R-Square value This of 0.805 which means 80.5% variance intention using QRIS can explained by the variables studied, while 19.5% is caused by other factors that aren’t used in this study. Perceived security appears as a dominant influential significant to intention use of QRIS, with a total impact highest of 0.699 compared with convenience. Conclusion. Convenience and security are influential and significant to use QRIS if respondents in each indicator question have a positive relationship to the decision to use QRIS.
VILLAGE POTENTIAL THROUGH MSMES IN MANGUNREJO VILLAGE, NGADILUWIH DISTRICT, KEDIRI DISTRICT Rahmadi, Afif Nur; Imam Mukhlis; Yudiarto Perdana Putra
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 02 (2023): JIMEK
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i02.5257

Abstract

A village is a legal community unit that has the authority to regulate and manage government affairs, the interests of the local community based on community initiatives, origin rights, and/or traditional rights that are recognized and respected in the government system of the Unitary State of the Republic of Indonesia. The subjects of this research were the community, community leaders and government officials in Mangunrejo Village, Ngadiluwih District, Kediri Regency. The conclusion that can be drawn from the research above is that SMEs in Mangunrejo Village need assistance with a total of 79 SMEs and there is a lack of product development and distribution training for SMEs in Mangunrejo Village, Kediri Regency.  
The Influence of Flash Sales and Free Shipping on Shopee on Impulsive Buying Among Gen Z in Nganjuk Regency Wijianto, Hafid Syahromi; Djunaidi, Djunaidi; Rahmadi, Afif Nur
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i2.10899

Abstract

This study aims to examine the influence of flash sales and free shipping vouchers on impulsive buying on Shopee among Generation Z in Nganjuk Regency. The background of this research is the high online shopping activity among Generation Z, which is influenced by e-commerce promotions. This study uses a quantitative design with a survey method. The subjects of the research are Generation Z in Nganjuk Regency who have an income and frequently use the Shopee application. The data collection instrument is a questionnaire distributed online via Google Forms. Data analysis techniques include validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis conducted with SPSS 25. The results of the study show that flash sales and free shipping vouchers have a significant influence on impulsive buying. The conclusion of this research is that promotional strategies such as flash sales and free shipping vouchers can increase impulsive purchases among Generation Z. This study provides insights for e-commerce businesses in designing effective marketing strategies to attract young consumers. Keywords:Flash Sale, Free Shipping, and Impulse Buying.
ANALISIS MOTIVASI ECOPRENEUR DALAM MENCIPTAKAN GREEN ECONOMY PADA UMKM DESA WISATA JAMBU KEDIRI Putri, Diva Ayu Sagita; Dewandaru, Bothy; Rahmadi, Afif Nur
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 9 No. 2 (2024)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Potensi ekonomi hijau yang dikembangkan oleh ecopreneur merupakan kegiatan yang mengarah pada kelestarian lingkungan hidup. Motivasi yang dimiliki oleh pelaku ecopreneur menciptakan kegiatan yang ramah lingkungan dan menciptakan inovasi dalam bisnis berkelanjutan. Penelitian ini bertujuan untuk menganalisis motivasi yang dimiliki oleh desa wisata jambu untuk mencapai green economy serta hambatan dan strategi yang terdapat pada desa wisata ini. Hasil dari penelitian ini diketahui bahwa moto dan prinsip yang dimiliki oleh desa wisata jambu mampu menjadikan desa wisata ini terus berkembang. Sementara itu hambatan yang terjadi yaitu mengenai kurangnya teknologi untuk mengatasi cuaca dan musim buah yang tidak menentu. Inovasi-inovasi dan konsistensi juga dikembangkan dalam desa wisata jambu ini agar semakin berkembang dan dikenal oleh masyarakat luar. Kata kunci: Desa Wisata, Ecopreneur, dan Green Economy.
Analysis Customer Relationship Management (CRM) for increase Competitive Advantage in Water Tourism “ Jiput ” Kediri City Rahmadi, Afif Nur; Sandi Eka Suprajang; Alma Hariyati; Yulia Kristina
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i1.6179

Abstract

T he purpose of this study is to evaluate the implementation of a CRM system can improve the visitor experience through personalization of service, rapid response to feedback, and better relationship management . Analyzing and describing Customer Relationship Management ( CRM ) can help in increasing Competitive Advantage in Water Tourism " Source Jiput . Research This using a qualitative descriptive approach and this approach emphasizes on detailed exploration and description of experiences and perspectives related to the implementation of CRM in Jiput Water Tourism. Data analysis uses data triangulation, where data triangulation is to cross-check and validate the results between one data and another data, both from secondary and primary data obtained in the field to be compared from selected data sources, then organized, analyzed, and concluded. From the results discussion the found that social media or digital marketing can used For promote and introduce A place tour for CRM manager is very necessary For manage tourists , so that traveler do visit back . Further support and mentoring are needed to ensure that each member can carry out their role effectively and show that Sumber Jiput is one of the most well-known tourist destinations in Kediri
PENGARUH BANTUAN MODAL DAN PEMBINAAN PEMERINTAH TERHADAP PENDAPATAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KECAMATAN MOJOROTO KOTA KEDIRI Zalviana, Ridha; Rahmadi, Afif Nur; Heryanto, Budi
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 10 No. 1 (2025)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Potensi ekonomi hijau yang dikembangkan oleh ecopreneur merupakan kegiatan yang Penelitian ini bertujuan untuk mengetahui pengaruh bantuan modal dan pembinaan pemerintah terhadap pendapatan usaha mikro, kecil, dan menengah (UMKM) di Kecamatan Mojoroto, Kota Kediri. Penelitian ini menggunakan metode kuantitatif dengan data primer dan sekunder. Data dikumpulkan melalui observasi lapangan serta penyebaran angket secara online dan lapangan kepada 98 responden yang merupakan pelaku usaha mikro, kecil, dan menengah (UMKM) di Kecamatan Mojoroto, Kota Kediri. Alat uji dalam penelitian ini meliputi uji asumsi klasik, analisis regresi linear berganda, koefisien determinasi, uji t, dan uji F yang diolah menggunakan SPSS 22. Hasil penelitian menunjukkan bahwa nilai signifikansi pengaruh X1 terhadap Y adalah sebesar 0,000 < 0,05, dan pengaruh X2 terhadap Y adalah sebesar 0,000 < 0,05. Secara simultan, pengaruh X1, X2, dan X3 terhadap Y adalah sebesar 0,000 < 0,05. Hasil penelitian ini mengindikasikan bahwa bantuan modal memiliki pengaruh positif dan signifikan terhadap pendapatan usaha mikro, kecil dan menengah di Kecamatan Mojoroto, Kota Kediri. Demikian pula, pembinaan pemerintah berpengaruh positif dan signifikan terhadap pendapatan usaha mikro, kecil, dan menengah di Kecamatan Mojoroto, Kota Kediri. Secara keseluruhan, bantuan modal dan pembinaan pemerintah secara bersama-sama memiliki pengaruh positif dan signifikan terhadap pendapatan usaha mikro, kecil, dan menengah (UMKM) di Kecamatan Mojoroto, Kota Kediri.
MENGGALI POTENSI DESA MANGUNREJO, KECAMATAN NGADILUWIH, DI KABUPATEN KEDIRI DALAM PERENCANAAN MENINGKATKAN KESEJAHTERAAN Rahmadi, Afif Nur; Andarini, Marwita; Lucia, Lediyana; Widyawati, Rita
Jurnal Abdi Masyarakat Vol. 8 No. 2 (2025): Jurnal Abdi Masyarakat Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i2.6713

Abstract

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk menggali dan mengembangkan potensi Desa Mangunrejo, Kecamatan Ngadiluwih, Kabupaten Kediri, guna meningkatkan kesejahteraan masyarakat. Permasalahan utama mitra meliputi kebingungan dalam mengidentifikasi potensi desa serta kurangnya promosi hasil desa kepada masyarakat luas. Kegiatan dilaksanakan melalui koordinasi, diskusi, pendampingan, serta pelatihan yang berfokus pada pemanfaatan media sosial untuk promosi potensi desa. Hasil kegiatan menunjukkan identifikasi potensi di sektor pertanian, kerajinan, dan pariwisata, yang kemudian ditindaklanjuti dengan pelatihan pertanian berkelanjutan, peningkatan kualitas kerajinan, serta kewirausahaan berbasis digital marketing. Selain itu, terdapat usulan peningkatan infrastruktur dan kolaborasi antara pemerintah desa, masyarakat, serta pihak universitas. Kegiatan ini memberikan dampak positif berupa meningkatnya kapasitas sumber daya manusia, promosi potensi desa, serta peluang pengembangan ekonomi lokal. Ke depan, diperlukan penguatan strategi pemasaran, pelatihan lanjutan, dan kerjasama dengan berbagai institusi eksternal agar pemberdayaan masyarakat Desa Mangunrejo semakin berkelanjutan.
The Role of Entrepreneurial Marketing and Entrepreneurial Orientation in Improving SMEs Performance (Study on Kampung Tahu Kediri) Ambarwati, Diana; Munawaroh, Nuril Aulia; Ramadhan, Tri Sugiarti; Rahmadi, Afif Nur
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6542

Abstract

This study aims to analyze the influence of entrepreneurial marketing and entrepreneurial orientation on the performance of small and medium-sized tofu producers in Kampung Tahu Kediri, considering the role of marketing strategy as a mediator and marketing capability as a moderator. The research population consisted of all SMEs that are members of the Paguyuban Tahu in Kampung Tahu Kediri, with a sample size of 43 respondents selected using saturated sampling. The PLS-SEM approach was used to evaluate primary data collected via surveys. The results indicate that entrepreneurial marketing has a positive and significant effect on marketing strategy and SME performance, while entrepreneurial orientation does not have a significant effect and tends to be negative on both; marketing strategy contributes positively and significantly to SME performance, but marketing capability does not have a significant effect or moderation in the relationship, and marketing strategy does not mediate the influence of entrepreneurial marketing and entrepreneurial orientation on SME performance. The novelty of this study lies in the strong direct impact of entrepreneurial marketing on the performance of tofu-processing SMEs in a local community context, while entrepreneurial orientation shows a negative tendency, providing new insights into the dynamics of entrepreneurial characteristics in traditional businesses. The implications of these findings emphasize the importance of focusing on product innovation and adaptive marketing strategies, as well as the need for government and supporting institutions to strengthen marketing capabilities and business sustainability of SMEs
Pembuatan masker dan bilik disinfektan sebagai upaya membantu masyarakat terdampak covid-19 Safi'i, Imam; Candra, Agata Iwan; Widodo, Silvi Rushanti; Santoso, Ariadi; Heryanto, Budi; Winarti, Eko; Rahmadi, Afif Nur
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 4 No 1 (2021)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v4i1.7524

Abstract

The spread of Covid-19 in Indonesia has begun to increase from April 2020, this is because there are still many people who have not implemented the prevention of transmission such as one of them using masks. Observations made at crowded places such as traditional markets found that many people do not use masks due to the scarcity of masks in the market. The methods of making the masks and disinfectant booths aims to help the community, especially in the Kediri region which was affected by the spread of Covid-19. The masks and disinfectant booth products are carried out independently by the Kadiri University in collaboration with the students, lecturers, and alumni of Kadiri University, where the products will be submitted as a form of social service to people in need such as the traditional market in Grogol Village, Kediri Regency. In addition to distributing masks to the public, also given education through socialization the importance of doing a form of prevention of the spread of Covid-19 by always washing hands regularly, keep a distance, and always use a mask.
Co-Authors Agata Iwan Candra Agus Hermawan Alma Hariyati Andarini, Marwita Angga Rizka Lidiawan Ariadi Santoso, Ariadi Bothy Dewandaru Budi Heryanto Diana Ambarwati Djunaidi Djunaidi Imam Mukhlis Lucia, Lediyana Muhammad Dian Ruhamak Nuril Aulia Munawaroh Putra, Dika Dimas Putri, Diva Ayu Sagita Ramadhan, Tri Sugiarti Safi'i, Imam Sandi Eka Suprajang Sudarmiatin Sudjiono Wardana, Ludi Whisnu Widodo, Silvi Rushanti Widyawati, Rita Wijianto, Hafid Syahromi winarti, eko Yudiarto Perdana Putra, Yudiarto Perdana Yulia Kristina Zalviana, Ridha