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All Journal EkoBis ( Ekonomi & Bisnis ) Business UHO: Jurnal Administrasi Bisnis Sospol : Jurnal Sosial Politik Societas : Jurnal Ilmu Administrasi dan Sosial Musamus Journal of Public Administration Community Empowerment PROCURATIO: Jurnal Manajemen dan Bisnis
Phradiansah ., Phradiansah
Universitas Sembilanbelas November Kolaka, Kolaka, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Role of Brand Reputation and Consumer Perception on Purchase Decisions for Buton Woven Fabrics Bobi, Bobi; Wonua, Almansyah Rundu; Sudarnice, Sudarnice; Phradiansah, Phradiansah
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 1 (2025): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i1.184

Abstract

Purpose – This study aims to investigate the impact of brand reputation and consumer perceptions on purchasing decisions for traditional woven fabrics from Buton. This study analyzes the influence of brand reputation and perception on purchasing decisions for woven fabrics in Mawasangka Tengah District, Central Buton Regency. Design/method/approach – This research utilizes an explanatory research model with a quantitative approach. The study employed survey methods, using a structured questionnaire to collect data from 100 respondents who had previously purchased Buton woven fabrics. The data were analyzed using Partial Least Squares (PLS) with SmartPLS 3.0 to assess the relationship between brand reputation, consumer perceptions, and purchasing decisions. Findings – The findings reveal that both brand reputation and consumer perceptions significantly influence purchasing decisions for Buton woven fabrics. Brand reputation has a positive and significant effect on purchasing decisions, as does consumer perception. These factors are crucial in shaping consumer behavior and guiding their decisions in the marketplace. Implications – This study contributes to the theoretical understanding of consumer behavior, particularly in the context of traditional products such as Buton woven fabrics. Practically, the findings can be used by local businesses and marketers to improve their branding and consumer engagement strategies to boost purchasing decisions. Novelty/Originality – The originality of this research lies in its focus on the traditional textile market in Buton, a region known for its unique woven fabrics. This study fills a gap in existing literature by exploring the relationship between brand reputation, consumer perception, and purchasing decisions in the context of local traditional products.
Co-Authors Bobi, Bobi Faturachman Alputra Sudirman Indar Ismail Jamaluddin Indar Ismail Jamaludin Jayanti Yusmah Sari Jayawarsa, A.A. Ketut La Ode Hasnuddin S. Sagala Muhammad Syaiful Mutamimah . Mutamimah Mutamimah Mutmainnah Muchtar Niar Astaginy Nur Fajriah Muchlis Rahmat Karim Sasmita, Hilda Ayu Sudarnice, Sudarnice Sudirman, Faturachman Alputra Suharsono Bantun Tabara, Reijeng Wonua, Almansyah Rundu Yuwanda Purnamasari Pasrun