Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
P-Index
This Author published in this journals
All Journal Abdimas wacana equiliberium (jurnal pemikiran penelitian ekonomi) Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Journal of Management and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business
Musoffan, Musoffan
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Management and Digital Business

 1 
Strategi peningkatkan produktivitas umkm melalui “Sapu Tangan Biru” di Pamekasan Musoffan, Musoffan; Qamariyah, Siti; Syarif, Moh.
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1158

Abstract

This study aims to create a strategy to increase the productivity of MSMEs (Micro, Small, and Medium Enterprises) through the “Sapu Tangan Biru” Program. This program has reduced unemployment, created entrepreneurial opportunities, and increased Gross Regional Domestic Product (GRDP) even during the COVID-19 pandemic. This research method combines qualitative and quantitative methods (mixed methods). Data collection techniques in this study are interviews, observations, and the distribution of questionnaires to respondents. Data analysis in this study uses descriptive analysis techniques both quantitatively and qualitatively. SWOT matrix analysis, both quantitatively and qualitatively, is used in determining its development strategy. The results of this study are several strategies that MSMEs can carry out in the “Sapu Tangan Biru” Program, namely applying the millennial talent up principle, utilizing the development of technological trends, financial management, product innovation, maintaining business legality, and consumer trust. This strategy is in collaboration with the Millennial Talent Up Collaboration. With this strategy, the productivity of MSMEs Sapu Tangan Biru in Pamekasan can increase significantly.
Co-Authors Fahmi, Ainul Holis, Moh. Irsad, Moh. Mabbruroh, Hajjatul Mohammad Shoimus Sholeh Nuraini, Laili Qamariyah, Siti Suhaimi Suhaimi Suprapto, Helman Syarif, Moh.