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All Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Golden Ratio of Data in Summary Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia International Journal Multidisciplinary Science
Warasto, Hestu Nugroho
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : International Journal Multidisciplinary Science

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THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, COUNTRY OF ORIGIN ON PURCHASING DECISIONS WITH PRODUCT QUALITY AS INTERVENING Janudin, Janudin; Warasto, Hestu Nugroho
International Journal Multidisciplinary Science Vol. 3 No. 2 (2024): June: International Journal Multidiciplinary
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i2.1304

Abstract

This research aims to examine the influence of lifestyle, brand image, and Country of Origin on purchasing decisions for Samsung smartphone products, with product quality as an intervening variable. Data collection was carried out in South Tangerang during February 2024 using the Simple Random Sampling method with 125 respondents. Analysis was carried out using Structural Equation Modeling (SEM) with SmartPLS software version 3.0. The research results show that lifestyle has a positive and significant influence on consumer preferences and purchasing decisions regarding Samsung smartphone products. Brand Image also has a positive and significant influence on the perception of Samsung product quality, where product quality acts as a mediator between Brand Image and purchasing decisions. However, the country of origin of the product does not have a significant influence on consumer preferences and purchasing decisions. This shows that factors such as Brand Image, Lifestyle and Product Quality are more dominant in shaping consumer purchasing decisions regarding Samsung products.
MEDIATING ROLE OF FINANCIAL PERFORMANCE IN OWNERSHIP STRUCTURE'S IMPACT ON FIRM VALUE OF LISTED COMPANIES IN THE LQ45 INDEX OF THE INDONESIA STOCK EXCHANGE Warasto, Hestu Nugroho; Janudin, Janudin
International Journal Multidisciplinary Science Vol. 3 No. 3 (2024): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i3.1732

Abstract

This study aims to analyze the effect of ownership structure on firm value with financial performance as a mediating variable in companies listed in the LQ45 index of the Indonesia Stock Exchange during the 2020-2024 period. The independent variables consist of institutional ownership and managerial ownership, while the mediating variable is financial performance measured using Return on Assets (ROA). Firm value, as the dependent variable, is measured using Price to Book Value (PBV). Using multiple linear regression methods and the Sobel test, the study found that managerial ownership significantly influences firm value, whereas institutional ownership does not show a significant impact. Additionally, financial performance does not act as a mediator in the relationship between ownership structure and firm value. The findings of this study provide important implications for corporate governance in Indonesia, particularly in managing ownership structures to enhance financial performance and maximize firm value.
Co-Authors Anggraini, Rr. Renny Firdaus Firdaus Furyanah, Anah Ibnu Sina Iskandar Zulkarnain Jannudin, Jannudin Janudin, J. Janudin, Janudin Khairunisa, Khairunisa Maharani, Haidila Nani Nani Putranto, Ivan