Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Acintya Capture : Jurnal Seni Media Rekam CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION Sanggitarupa
Murfianti, Fitri
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
STRATEGI KREATIF DALAM PROMOSI SEKUTU KOPI MELALUI MEDIA SOSIAL INSTAGRAM Sandy, Dea Christina; Murfianti, Fitri
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 1 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i1.3292

Abstract

Semakin menjamurnya warung kopi saat ini berdampak pada persaingan strategi promosi untuk menarik pelanggan. Sekutu Kopi merupakan salah satu cafe Kopi ternama di Surakarta yang memiliki follower terbanyak di media sosial instagramnya. Strategi kreatif dan strategi pesan Sekutu Kopi dalam berpromosi melalui media sosial Instagram menjadi fokus dalam kajian ini. Kajian ini menggunakan strategi kreatif dari Zein Mufarrih, dan konsep 5W1H dalam perancangan pesannya serta menggunakan metode wawancara mendalam untuk menggali data dari para informan. Hasil penelitian ini  menunjukkan bahwa strategi kreatif dalam iklan promosi Sekutu Kopi dirancang dan dikerjakan dengan creative brief yang akan menjadi pedoman dalam pembuatan iklan tersebut. Modern dan simple merupakan Strategi dan konsep kreatif Sekutu Kopi. Modern yang berarti mengedepankan perubahan terhadap trend yang akan terus berubah seiring berjalannya waktu dan perubahan gaya hidup. Simple yang berarti kesederhanaan dalam cara penyampaian namun tetap memiliki banyak informasi penting didalamnya, seperti logo yang simple, penggunaan ilustrasi atau foto berkonsep khas Sekutu Kopi, tipografi yang sederhana dan mudah dibaca, layout yang konsisten sesuai dengan ciri khas Sekutu Kopi, penggunaan warna-warna khas Sekutu Kopi agar identitas Sekutu Kopi terus terjaga.
LANDMARK SEBAGAI STRATEGI KREATIF IKLAN TEH BOTOL SOSRO VERSI “UNIKNYA NEGERI” PRODUKSI 25 FRAMES Kunti, Dewi; Murfianti, Fitri
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 2 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i2.3303

Abstract

Competition to attract consumer attention through television advertising is getting tighter. Ad designers are required to develop creative strategies to get consumers' attention. This research examines landmarks as a creative strategy for the advertisement of Teh Botol Sosro, the Unique Version of the Country which was produced by 25 Frames to attract the attention of television audiences. Observations and documentation, as well as in-depth interviews with the Art Director and the Director of Photography were carried out to obtain valid data from the ad designers. By applying the SWOT concept and Madjadikara's television ad design process, it can be understood that the creative process of designing a teh botol sosro advertisement. The results showed that the big idea of using landmarks was obtained from the client brief process which was followed up in the creative brief process to get a more mature concept to fit the tagline "Whatever ... Drinking Teh Botol Sosro". The Ad Designer tries to remind the audience and inform consumers about the Teh Botol Sosro products through the city landmarks and the diversity of Indonesia contained in the advertisement.
SEXY KILLERS : FILM AND ENVIRONMENTAL MOVEMENT Murfianti, Fitri
Capture : Jurnal Seni Media Rekam Vol. 12 No. 1 (2020)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v12i1.3209

Abstract

This study focuses on how a documentary film entitled Sexy Killers can be part of the campaign for change. This film with the issue of environmental damage is interesting to study about the reading of the text by the audience as an active producer of meaning. In order to understand how the audience read the text, a Sexy Killers research was conducted using a Descriptive Qualitative approach. The data collection technique used Purposive Sampling with In-Depth Interviews, then the data were processed by Content Analysis. The results of this study indicate that there are different perspectives in reading this film, which can be categorized into anthropocentrism, biocentrism and eco-centrism. This differences in reading are influenced by differences in educational backgrounds, professions, and also interests. Film as a text, is not a unit, but rather a kind of battlefield to compete to accept, reject, or negotiate certain ideas. Understanding the results of this reading can be useful for determining the right steps in encouraging the environmental conservation movement
ANALISIS VISUAL KARAKTER SRI ASIH CELESTIALGODDESS DENGAN TEORI MANGA MATRIX Tyagi, Dwan Kumara; Murfianti, Fitri
Sanggitarupa Vol. 1 No. 2 (2021)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/sanggitarupa.v1i2.4169

Abstract

Komik merupakansalah satubentuk hiburan dengan peminat yang cukup banyak, mulai dari anak-anakhingga dewasa. Hal ini mendorong perusahaan komik untuk menciptakan karya komik yang digemari kon- sumen, salah satu caranya dengan Penciptaan karakter yang dapat diterima oleh pembaca. Perusahaan BumiLangitmenciptakan karakter baru Sri Asih dan merilis ulangKomik Sri Asih sebagai komik digital di platform Webtoon dengan judul Sri Asih Celestial Goddess. Bagaimana visualisasi karakter Sri Asih di platform ini menjadi fokus kajian.Teori Manga Matrix milik Hiroyosi Tsukamoto diaplikasikan untuk mem- bongkar visualisasi desain karakter tokoh Sri Asih melalui 3 tahap Manga Matrix yaitu Form, Costume dan Personality. Hasil penelitian ini menunjukkan bahwadesain karakter Sri Asih memiliki bentuk tubuh manusia seutuhnya, dengan body langsing dan paras yang cantik.Karakter ini diciptakan dengan menggu- nakan gaya manga yaitu karakterkhas komik jepang. Kostum yang digunakan Sri Asih menonjolkan segi glamouratau penuh gaya, menegaskan bahwa Sri Asih adalah perempuan muda hebat, cantik, sekaligus fashionable.Sementara dari sisi kepribadian, karakter ini secara emosional digambarkan sebagai anak muda yang memiliki sifat pantang menyerah, semangat yang berapi-api dan sedikit rasa takut disebabkan usia yang masih muda. Karakter Sri Asih Celestial Goddess ini didesain sangat baik dan matang, dimana karakter dan tema saling menyatu.
LANDMARK SEBAGAI STRATEGI KREATIF IKLAN TEH BOTOL SOSRO VERSI “UNIKNYA NEGERI” PRODUKSI 25 FRAMES Kunti, Dewi; Murfianti, Fitri
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 2 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i2.3303

Abstract

Competition to attract consumer attention through television advertising is getting tighter. Ad designers are required to develop creative strategies to get consumers' attention. This research examines landmarks as a creative strategy for the advertisement of Teh Botol Sosro, the Unique Version of the Country which was produced by 25 Frames to attract the attention of television audiences. Observations and documentation, as well as in-depth interviews with the Art Director and the Director of Photography were carried out to obtain valid data from the ad designers. By applying the SWOT concept and Madjadikara's television ad design process, it can be understood that the creative process of designing a teh botol sosro advertisement. The results showed that the big idea of using landmarks was obtained from the client brief process which was followed up in the creative brief process to get a more mature concept to fit the tagline "Whatever ... Drinking Teh Botol Sosro". The Ad Designer tries to remind the audience and inform consumers about the Teh Botol Sosro products through the city landmarks and the diversity of Indonesia contained in the advertisement.
MEMBANGUN CITY BRANDING MELALUI SOLO BATIK CARNIVAL Murfianti, Fitri
Acintya Vol. 2 No. 1 (2010)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v2i1.101

Abstract

City branding is an ejfort to establish the identity of a city. ldentiql is a construction. a consequence of B process of interaction between people, institutions, and praxis in social life; o place/region which bring:its uniqueness and may appear difierently from its competitors not only in slogans or tagline but also in its ability to ofier something which is unique and dtflerenl, crystallized as a strong identity in the customers‘ perception. Solo Batik Carnival is a creative industry that produces “symbolic goods ” in the form of ideas, experiences, and images. The event is hold as on effort to construct the image which represents the city of Solo as a city of Batik and makes the city of Solo a marketable city. Thus, SBC has a dual function. Apanfrom an attempt to potent batik culturally and oflirm brand Solo as the City of Batik, SBC also can function as a showroom or storefront that oflers a unique batik Solo as a unique selling proposition so that it can be used as a tourism pmmotion event of the city of Solo in national and international scale.Keywords: Solo Batik Carnival, City Branding, Identity
PERENCANAAN STRATEGIS PENGEMBANGAN TV KAMPUS ISI SURAKARTA SEBAGAI TELEVISI SENI DAN BUDAYA Murfianti, Fitri
Acintya Vol. 6 No. 2 (2014)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v6i2.203

Abstract

This study is an evaluation form of ISI TV. During this time, ISI TV can not be aired optimally but itsexistence is important and necessary either by the campus community and the residents of ISI Surakartaitself. It requires an evaluation to identify the internal and external factors of ISI TV constraints to airperiodically and strategic planning that can be taken to make the ISI TV as an art and culture televisionthat is instructive as well as to be a creative and productive laboratory for lecturers and students.The method used to evaluate this situation is to make the IFE Matrix, EFE Matrix, SWOT Matrix andMatrix QSPM.The results of the study indicate that the campus television ISI TV is internally weak and unresponsiveboth to the opportunities as well as threats that exist in the industry. Therefore, the strategic actionsthat could involve two important aspects include improving management and Rejuvenation Hardware.Reengineering Management is done by optimizing the existing human resources in accordancewith the job description, increasing the number of human resources management in ISI TV, recruitingmore students to join with ISI TV, doing approach to all units in ISI TV, forming curator, working withTV with other cable or local television, building a partnership with the third agent to support thefunding of program activities. Strategic action in rejuvenation equipment is, for example, asking themto help funding in the equipment purchasing to the foreign foundation; and establishing cooperationwith foreign universities also makes the television stations are more advanced technologically.Keywords: Campus TV, Strategic Planning, SWOT
MEME DI ERA DIGITAL DAN BUDAYA SIBER murfianti, Fitri
Acintya Vol. 11 No. 1 (2019)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v11i1.2613

Abstract

Abstract The rapid dissemination of meme cannot be separated from the development of communication technology. Memes that circulate are not just a joke but a reflection of offline reality and presented with interesting visuals. Image processing technology encourages people to be more creative. This study focuses on the process of consumption, production, and distribution of internet memes and the formation of cyberculture because of these process by using the literature study method. In consuming this internet meme commodity, a "work of consumption" process is needed. When the audience consumes information, it also has a "work of production" .The effort when the audience consumes and reproduces these information is called "work in progress". In consuming internet memes, there are several underlying motives, namely entetainment motives, self-expression motives, socializing and community building mottives, and informativeness Motives. Today Meme internet develops into a new communication style as a form of participatory digital culture. Cyber culture that is formed is the result of the construction of virtual identities that combine to form a new cultureKeyword : Internet Meme, Digital Era, Cyberculture
HAK CIPTA DAN KARYA SENI DI ERA DIGITAL Murfianti, Fitri
Acintya Vol. 12 No. 1 (2020)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v12i1.3147

Abstract

ABSTRACT In the past two decades, art and technology have increasingly become inseparable. Technology, in this case the internet, has produced a new era known as the digital era followed by the emergence of many problems, one of which is in the field of copyright. There are many cases of copyright infringement committed by art creators and the public both consciously and unconsciously due to lack of knowledge about copyright. Moreover, all the required information, now, is available on the Internet. This condition gives a big opportunity to plagiarize an art work. Through literature studies, this study focuses on the perspective of the limitations and exceptions of arts work copyright in the digital age and explains the concepts of regulation and protection. The results of this study will be very useful in developing the course content of Etika Profesi (Professional Ethics) and HAKI (IPR) in Visual Communication Design Study Program, the Faculty of Fine Arts and Design. Keywords: Copyright, Artworks, Digital Era  ABSTRAK Dalam dua dekade terakhir, seni dan teknologi semakin tidak bisa dipisahkan. Teknologi dalam hal ini internet telah melahirkan suatu era baru yang dikenal dengan era digital yang diikuti oleh munculnya banyak permasalahan, salah satunya di bidang hak cipta. Banyak kasus-kasus pelanggaran hak cipta yang dilakukan oleh kreator seni maupun masyarakat pada umumnya baik disadari maupun tidak disadari karena minimnya pengetahuan tentang hak cipta, terlebih saat ini semua informasi yang dibutuhkan sudah tersedia di Internet. Kondisi ini memberi peluang yang sangat besar untuk melakukan penjiplakan terhadap sebuah karya seni. Melalui studi pustaka, kajian ini fokus pada perspektif pembatasan dan pengecualian hak cipta karya seni di era digital serta memaparkan konsep pengaturan serta perlindungannya. Hasil penelitian ini akan sangat bermanfaat dalam mengembangkan konten mata kuliah Etika Profesi dan HAKI di Program Studi Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain. Kata Kunci : Hak Cipta, Karya Seni, Era Digital 
MEMBACA IDENTITAS ETNIK DALAM SINEMA INDONESIA KINI Murfianti, Fitri
Capture : Jurnal Seni Media Rekam Vol. 1 No. 1 (2009)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v1i1.455

Abstract

Principally, a film is a product of recorded media in which a socio-cultural identity included. It is multi function. People or viewers via film find as a mirror to look at the social, cultural, political and economical dynamic of their life. In one side , film seems just a canalization of their life. But the other side film appears as an escapism of an individual of man from the fluctuation of life. Nevertheless, a film can be a reflection that society also reflect the way of life. It is alike newspapers, films hopefully to be a medium of showing things to construct the idea and power.Keyword : etnik identity, Indonesia cinema
Co-Authors Cahyo Nugroho, Cahyo Firdaus Azwar Ersyad, Firdaus Azwar Kunti, Dewi Sandy, Dea Christina Sulistya, Ari Puguh Tyagi, Dwan Kumara Yulita, Reni Diyah