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All Journal Acintya Capture : Jurnal Seni Media Rekam Jurnal Pendidikan dan Teknologi Indonesia CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION Sanggitarupa
Murfianti, Fitri
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Arts Humanities Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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KONSEP HUNIAN KELAS ATAS DALAM TAYANGAN PROPERTY ADVERTISING AGUNG SEDAYU GROUP DI TELEVISI Murfianti, Fitri
Capture : Jurnal Seni Media Rekam Vol. 1 No. 2 (2010)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v1i2.491

Abstract

The Advertisement of Agung Sedayu Group is a representation the high class property. This will have a strong correlation between symbols and power and authority implicitly or even explicitly. The housing that is shown not only the place of living but also the realization of the concept of ‘one stop living’Keyword: representation, property advertising, one stop living
Strategi Manajemen Media Penyiaran Music Television (MTV) Networks United Kingdom & Ireland Murfianti, Fitri; Sulistya, Ari Puguh
Capture : Jurnal Seni Media Rekam Vol. 5 No. 2 (2014)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v5i2.681

Abstract

Music Television (MTV) Networks UK & Ireland is one of the television stations that have credibility and existence in the history of international broadcast world. Its existence and credibility that exists since 1997 until today is one of the evidence of its good works and management system. Formulation on this research focuses on how the broadcasting management strategies of MTV Networks UK & Ireland is explored by 3 aspects: marketing, program, and technic. The purpose of this research is to describe the broadcasting management systems and strategies based on those three aspects. This research uses qualitative methods and theoretical basis that appropriate for the purpose of the research. The data written on this research are based on interviews, observation, and documents review. The result of this research proved that MTV Networks UK & Ireland has a great discipline management strategy seen from the aspects: program, marketing and technique. Each aspect is bound to each other, without one of them the success of broadcast management strategy on MTV Networks UK & Ireland is hard to reach . Keywords: strategy, broadcast, MTV Networks UK & Ireland, Music Television
Ideologi Ekonomi Politik Media RCTI Dan TV ONE Dalam Mengambil Angle Pemberitaan Menjelang Pemilu 2014 Murfianti, Fitri; Nugroho, Cahyo
Capture : Jurnal Seni Media Rekam Vol. 6 No. 2 (2015)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v6i2.755

Abstract

In the democratic state like Indonesia, election is a routine agenda as a democratic party, which was held every five years. The democratic partyis now enlivened by the presence of party cadres who are also involved in the media world. The party cadres use the media because they know that there is a great impact caused from it. They can determine the direction of the news according to their political ideology. The research has the aim to know the strength of the ideology preaching of candidate which is also engaged in the world of media, namely, Harry Tanoesoedibjo and Abu Rizal Bakrie, through media impressions in its program.The study used a qualitative research and focused on the news program Seputar Indonesia Pagi RCTI and Kabar Pagi TV One. The collecting data used observation, literature, and documentationtechniques which took on April 2-6th, 2014. The data analysis applied the Framing techniques byGamson and Modigliani.The result showed that the news program Seputar Indonesia Pagi RCTI andKabar Pagi TV One constructed their own interests, which aims to improve imaging in the eyes of the audience which resulted in an increase in the vote at election time.Keywords: framing, angle, and news
STRATEGI PROGRAM TVRI JAWATENGAH DALAM MENINGKATKAN KUALITAS MELALUI KONTEN BUDAYA PADA TEPOTULODHO Ersyad, Firdaus Azwar; Murfianti, Fitri
Capture : Jurnal Seni Media Rekam Vol. 3 No. 2 (2012)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v3i2.1887

Abstract

The background of this research is based on today problems of TVRI station bothintegral and influence quality programs.The aim of the research is to know whatTVRI strategiesto upgrade the quality which has locality content function in the Tepo Tulodho programs.Thisresearch use qualitative descriptive method to dig up the empirical phenomenon in TVRI,Central Java.In addition,there are three sources: informant,document,and book.To completethe data, this research uses observation, interview, and documentation.The research resultsshowed thatTVRI used dynamic pattern in strategy program. Program production was moredominate than acquisition. Supervision and program evaluation applied by Evaluation MeetingPress. Strategy of locality culture in the TepoTulodho program described Javanese culture andone of the supporting of pictured strategy.Keywords:Program strategy, local culture, picturisation, and rtistic design.
PENERIMAAN KHALAYAK DESA PONGGOL MAGELANGTERHADAP PROGRAM GENDU-GENDU ROSO GRABAGTV Yulita, Reni Diyah; Murfianti, Fitri
Capture : Jurnal Seni Media Rekam Vol. 3 No. 2 (2012)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v3i2.1891

Abstract

GrabagTV is one of community televisions that has been operated in Indonesia.It wasestablished in 2004 in District Grabag, Magelang regency, Central Java. Grabag TV is noncommercial television. One of programs that aired is Gendu-Gendu Roso.This program is aninteractive dialogue aimed as a space to accommodate the aspirations of the people Grabag.This problem is then focused on how the public acceptance of the program Gendu-Gendu Rosoas a medium channeling the aspirations of the people in accordance with the goals and ideals ofIndonesia broadcasters.The purpose of this study is how the reader understand on how thepublic acceptance of the program being broadcasted on television community and the factorsthat affect the acceptance of the audience. This thesis using qualitative methods and theapproach used is reception analysis.This approach is used in order to determine how audiencesreceive the contents of the messages conveyed by the media viewed from a variety ofcontextual factors that influence.Audience acceptance will be obtained by a long process thatbecame valuable experience within the public and shaping the mindset and worldview different.The results of this study show that community acceptance of Gendu Gendu Roso in defendingfreedom of speech in the category dominant reception where the community agreed that theevent was able to become the voice of the container,as well as public acceptance of the use ofsetting events are also included in the reception dominant. While the acceptance of theaudience to the information included in the reception is dominant and negotiated.The lastdiscussion on the use of regional languages in the event showed that the acceptance of theaudience entered the reception is dominant,negotiated and oppositional.For people who fallinto the category of oppositional means that the use of the local language cannot be receivedwell.Public acceptance of the programs shown on television was not the same community.It isinfluenced by various factors in daily life such as social background, occupation, age, sex andneighborhood audiences.Keywords: Community television, audiences positioning, and Grabag TV
SEXY KILLERS : FILM AND ENVIRONMENTAL MOVEMENT Murfianti, Fitri
Capture : Jurnal Seni Media Rekam Vol. 12 No. 1 (2020)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v12i1.3209

Abstract

This study focuses on how a documentary film entitled Sexy Killers can be part of the campaign for change. This film with the issue of environmental damage is interesting to study about the reading of the text by the audience as an active producer of meaning. In order to understand how the audience read the text, a Sexy Killers research was conducted using a Descriptive Qualitative approach. The data collection technique used Purposive Sampling with In-Depth Interviews, then the data were processed by Content Analysis. The results of this study indicate that there are different perspectives in reading this film, which can be categorized into anthropocentrism, biocentrism and eco-centrism. This differences in reading are influenced by differences in educational backgrounds, professions, and also interests. Film as a text, is not a unit, but rather a kind of battlefield to compete to accept, reject, or negotiate certain ideas. Understanding the results of this reading can be useful for determining the right steps in encouraging the environmental conservation movement
STRATEGI KREATIF DALAM PROMOSI SEKUTU KOPI MELALUI MEDIA SOSIAL INSTAGRAM Sandy, Dea Christina; Murfianti, Fitri
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 1 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i1.3292

Abstract

Semakin menjamurnya warung kopi saat ini berdampak pada persaingan strategi promosi untuk menarik pelanggan. Sekutu Kopi merupakan salah satu cafe Kopi ternama di Surakarta yang memiliki follower terbanyak di media sosial instagramnya. Strategi kreatif dan strategi pesan Sekutu Kopi dalam berpromosi melalui media sosial Instagram menjadi fokus dalam kajian ini. Kajian ini menggunakan strategi kreatif dari Zein Mufarrih, dan konsep 5W1H dalam perancangan pesannya serta menggunakan metode wawancara mendalam untuk menggali data dari para informan. Hasil penelitian ini  menunjukkan bahwa strategi kreatif dalam iklan promosi Sekutu Kopi dirancang dan dikerjakan dengan creative brief yang akan menjadi pedoman dalam pembuatan iklan tersebut. Modern dan simple merupakan Strategi dan konsep kreatif Sekutu Kopi. Modern yang berarti mengedepankan perubahan terhadap trend yang akan terus berubah seiring berjalannya waktu dan perubahan gaya hidup. Simple yang berarti kesederhanaan dalam cara penyampaian namun tetap memiliki banyak informasi penting didalamnya, seperti logo yang simple, penggunaan ilustrasi atau foto berkonsep khas Sekutu Kopi, tipografi yang sederhana dan mudah dibaca, layout yang konsisten sesuai dengan ciri khas Sekutu Kopi, penggunaan warna-warna khas Sekutu Kopi agar identitas Sekutu Kopi terus terjaga.
Pengembangan Animasi Edukasi Hybrid 2D-3D dengan Metode MDLC untuk Meningkatkan Kesadaran Remaja terhadap Permasalahan Sampah Kota Fathurrahmansyah, Bimosakti; Murtono, Taufik; Kurniawan, Rendya Adi; Murfianti, Fitri
Jurnal Pendidikan dan Teknologi Indonesia Vol 5 No 10 (2025): JPTI - Oktober 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpti.1398

Abstract

Permasalahan sampah kota menjadi isu lingkungan yang semakin mendesak di wilayah perkotaan, sehingga diperlukan media edukasi yang mampu meningkatkan kesadaran masyarakat terhadap pengelolaan lingkungan. Penelitian ini bertujuan mengembangkan animasi edukatif berjudul From Another Me & For Another Me yang menggunakan pendekatan Multimedia Development Life Cycle (MDLC) sebagai metode pengembangan. Tahapan penelitian meliputi konsep, desain, pengumpulan materi, perakitan, pengujian, dan distribusi, dengan penerapan teknik frame-by-frame serta pendekatan visual hybrid yang menggabungkan karakter 2D dan latar 3D. Hasil penelitian menunjukkan bahwa penerapan metode MDLC menghasilkan animasi yang terstruktur, teknik frame-by-frame memperkuat ekspresi emosional karakter, dan pendekatan hybrid meningkatkan keterlibatan serta empati audiens terhadap isu lingkungan. Validasi oleh tiga dosen ahli menunjukkan bahwa animasi ini dinilai memiliki kekuatan visual yang baik dan pesan yang mudah diterima meskipun masih memerlukan perbaikan pada aspek audio. Penelitian ini berkontribusi pada pengembangan media edukasi visual dalam bidang Desain Komunikasi Visual, khususnya dalam penerapan animasi sebagai sarana penyampaian pesan lingkungan yang efektif.
Co-Authors Cahyo Nugroho, Cahyo Fathurrahmansyah, Bimosakti Firdaus Azwar Ersyad, Firdaus Azwar Kunti, Dewi Kurniawan, Rendya Adi Sandy, Dea Christina Sulistya, Ari Puguh Taufik Murtono Tyagi, Dwan Kumara Yulita, Reni Diyah