Garuda - Garba Rujukan Digital

Improving BUMDes Management Capabilities Through Training on Organizational Management, Finance and Digital Marketing (BUMDes Margamulya Kec. Cileles Lebak Banten) Manggabarani, Alfatih S.; Marlina, Marlina; Miftah, Munasiron
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

BUMdes in Cileles Sub-district, Lebak Regency are an organization that was only established in 2016. The establishment of BUMdes as a form of the village government's efforts to increase the village's original opinion and improve the living standards of Margamulya Village residents. through the first years of the establishment of BUMdes which is the most critical stage with the highest failure rate in the life cycle of the organization. This phenomenon is called the liability of newness, a high failure for new organizations because there is no formal structure in the process of generating added value and the existence of a standard and definite work procedure system. Through the BUMdes management training program emphasizing professionalism in financial and marketing management. The preparation of work plans as a work reference and supported by documented work procedures and division of tasks, authority and reporting becomes the BUMdes strength in ensuring the sustainability of the organization. aims to: (1) Help provide for the operational needs of BUMdes; (2) Train in finance, marketing and BUMDes/organization; (3) Create members who have commitment and loyalty high; (4) Train members to entrepreneur; (5) Partner Non Productive (Knowledge Increase, Skill Increase, Revenue Increase, Service Increase).

Analisis Bauran Pemasaran terhadap Keputusan Pembelian Nasabah Bancassurance Bank X Mufaozah, Yeni; Manggabarani, Alfatih S.; Astuti, Miguna
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 4 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Penelitian ini menganalisis bauran pemasaran terhadap keputusan pembelian nasabah Bancassurance di Bank X. Tujuan penelitian untuk membuktikan dan menganalisis Pengaruh bauran pemasaran terhadap keputusan pembelian nasabah Bancassurance di Bank X. Penelitian ini bersifat kuantitatif dengan menyebarkan kuesioner kepada 70 Nasabah Bancassurance Bank X. Penelitian ini menggunakan metode Partial Least Square (PLS) dengan program Smart-PLS 3.0. Hasil analisis data menunjukkan bahwa: Product berpengaruh signifikan terhadap keputusan pembelian pada Nasabah Bancassurance Bank X, Promotion berpengaruh signifikan terhadap keputusan pembelian pada Nasabah Bancassurance Bank X, Physical Evidence berpengaruh signifikan terhadap keputusan pembelian pada Nasabah Bancassurance Bank X. sedangkan Price tidak berpengaruh signifikan terhadap keputusan pembelian pada Nasabah Bancassurance Bank X, place tidak berpengaruh signifikan terhadap keputusan pembelian pada Nasabah Bancassurance Bank X, promotion tidak berpengaruh signifikan terhadap keputusan pembelian pada Nasabah Bancassurance Bank X, people tidak berpengaruh signifikan terhadap keputusan pembelian pada Nasabah Bancassurance Bank X, process tidak berpengaruh signifikan terhadap keputusan pembelian pada Nasabah Bancassurance Bank X.

Analisis Customer Experience dan Service Efficiency Terhadap Kepuasan Pelanggan Umkm Kuliner Menggunakan Thematic Analysis dan Customer Journey Mapping (Studi Kualitatif Pada Restoran Islah 25) Anggika, Aestika; Manggabarani, Alfatih S.
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 2 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i2.3353

Penelitian ini bertujuan untuk menganalisis peran customer experience dan service efficiency terhadap kepuasan pelanggan pada UMKM kuliner, dengan studi kasus pada Restoran ISLAH 25. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus tunggal. Data dikumpulkan melalui observasi langsung terhadap proses pelayanan dan wawancara semi-terstruktur dengan pelanggan Restoran ISLAH 25. Teknik analisis data yang digunakan meliputi thematic analysis dengan frequency coding serta customer journey mapping (CJM) dengan skoring untuk mengidentifikasi pengalaman pelanggan pada setiap tahapan perjalanan konsumsi. Hasil penelitian menunjukkan bahwa dimensi customer experience yang paling dominan memengaruhi kepuasan pelanggan adalah waktu tunggu pelayanan, kejelasan informasi menu, dan kenyamanan proses pemesanan. Selain itu, service efficiency berperan sebagai mekanisme penciptaan nilai (value creation) yang secara langsung membentuk persepsi kepuasan pelanggan. Analisis customer journey mapping mengungkapkan adanya experience gap terbesar pada tahap pemesanan dan menunggu makanan. Penelitian ini berkontribusi dalam memberikan kerangka manajemen pemasaran berbasis pengalaman pelanggan yang relevan bagi UMKM kuliner dalam meningkatkan kepuasan dan daya saing layanan.

What Makes Consumers Buy Pet Food? A Study on Social Media Marketing, Brand Image, Brand Credibility, and Brand Trust toward Purchase Intention for Kitchen Flavor Dry Dog Food Nababan, Ivan Bachtiar Pandapotan; Manggabarani, Alfatih S.
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.15029

This research investigates the influence of social media marketing, brand image, brand credibility, and brand trust on consumers’ purchase intention toward Kitchen Flavor dry dog food in Indonesia. A quantitative research design was applied, using online questionnaires distributed to 100 respondents selected through purposive sampling. The measurement model was tested using PLS-SEM through SmartPLS 3.0 to assess reliability, validity, and the explanatory power of the proposed framework. The findings show that brand image significantly affects purchase intention, indicating that consumers’ perception of product quality, nutritional benefits, and overall brand reputation plays a key role in their buying decisions. However, social media marketing, brand credibility, and brand trust were found to have no significant direct effect on purchase intention. The structural model demonstrates that 61.3% of the variance in purchase intention is explained by the four predictors. These results highlight that while social media engagement and brand-related perceptions contribute to shaping consumer attitudes, the most influential factor driving purchase intention for Kitchen Flavor is a strong and positive brand image. The study provides implications for pet food brands to enhance brand positioning through value-driven communication, product transparency, and strategic digital engagement.

Kecanduan Belanja: Memahami Sisi Emosional Perilaku Konsumen Arif, Rahmadi; Manggabarani, Alfatih S.
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.15031

Penelitian ini bertujuan untuk mengeksplorasi secara mendalam fenomena kecanduan belanja dari perspektif psikologis, dengan fokus utama pada peran emosi dalam memicu dan mempertahankan perilaku kompulsif tersebut. Kecanduan belanja tidak hanya berdampak pada kondisi finansial individu, tetapi juga kesejahteraan emosional dan relasi sosial mereka. Melalui tinjauan literatur komprehensif dan analisis terhadap penelitian-penelitian terdahulu, studi ini mengidentifikasi berbagai faktor emosional seperti stres, kecemasan, depresi, dan perasaan rendah diri sebagai pemicu utama perilaku belanja kompulsif. Selain itu, penelitian ini juga membahas mekanisme psikologis seperti pelepasan dopamin dan penguatan negatif yang berkontribusi pada siklus adiktif. Implikasi dari pemahaman mendalam tentang sisi emosional kecanduan belanja ini penting untuk pengembangan strategi pencegahan, intervensi klinis, dan edukasi masyarakat yang lebih efektif dalam mengatasi masalah ini. Penelitian lebih lanjut diperlukan untuk mengembangkan model komprehensif yang mengintegrasikan faktor emosional, kognitif, dan sosial dalam memahami dan menangani kecanduan belanja.

The Effect of the Implementation of Human Resource Score Card on Performance at Permata Depok Hospital Hawariyah, Hawariyah; Iswanto, Acim Heri; Manggabarani, Alfatih S.; Supriadi, Yudi Nur
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 3 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i3.198

Performance is assessed to see the extent to which the actions taken by a person in carrying out certain jobs/activities within an organization or company by carrying out the principles of the right mechanism or method in comparing what is done with the results achieved. The purpose of this study was to prove the effectiveness of the human resource score card (competence, job description and measurement) on performance at Permata Depok Hospital. The research method used is descriptive quantitative. The research sample was 100 employees of Permata Depok Hospital. The research instrument in the form of a questionnaire and data analysis using Structural Equation Modeling with Partial Least Square (PLS). The results of the study found that competence had a positive effect on employee performance at Permata Depok Hospital with tcount 3.904 > ttable 1.986. job description has a positive effect on employee performance at Permata Depok Hospital with tcount 4,620 > t table 1,986. The measurement has a positive effect on employee performance at Permata Depok Hospital with tcount 4,620 > ttable 1,986. Competence and Job description, Measurement have a positive effect on employee performance at Permata Depok Hospital with tcount 2,540 > ttable 1,986. The conclusion of the study is that there is an effect of human resource score card (competence, job description and measurement) on performance at Permata Depok Hospital. Research suggestions need to accelerate the procurement of Hospital Information Systems (SIRS). Information integration is a key element in hospital management. Integrated information allows planning, control and supervision to be carried out properly, quickly, precisely and directed. Keywords : job description, measurement, performance, HR scorecard

Garnier Cosmetic Product Purchase Decision Analysis Yusuf, Muhamad Fizky; Hadi, Prasetyo; Manggabarani, Alfatih S.
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 5 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i5.224

Developments in the business world cannot be denied, one of which is the development in the cosmetic sector, this is marked by the emergence of many brands and types of cosmetic products that make consumers have to think about making purchasing decisions. Garnier is one of the cosmetic brands in Indonesia, especially Jakarta. The purpose of this study was to determine whether purchasing decisions for Garnier cosmetic products were influenced by trust, country of origin and product quality. This research is a quantitative research using Partial Least Square (PLS) software. The sample in this study were 120 respondents spread across the Jakarta area. The results of this study indicate that country of origin has no effect on purchasing decisions, product quality affects purchasing decisions, country of origin affects purchasing decisions through trust, product quality affects purchasing decisions through trust and trust affects purchasing decisions. Keywords : country of origin, product quality, trust, purchasing decisions

The Influence of Augmented Reality on Purchase Intention through Spatial Presence and Perceived Personalization Hudoyo, Temi; Manggabarani, Alfatih S.; Supriadi, Yudi Nur
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.225

Developments in the business world cannot be denied, one of which is the development in the cosmetic sector, this is marked by the emergence of many brands and types of cosmetic products that make consumers have to think about making purchasing decisions. Garnier is one of the cosmetic brands in Indonesia, especially Jakarta. The purpose of this study was to determine whether purchasing decisions for Garnier cosmetic products were influenced by trust, country of origin and product quality. This research is a quantitative research using Partial Least Square (PLS) software. The sample in this study were 120 respondents spread across the Jakarta area. The results of this study indicate that country of origin has no effect on purchasing decisions, product quality affects purchasing decisions, country of origin affects purchasing decisions through trust, product quality affects purchasing decisions through trust and trust affects purchasing decisions. Keywords : country of origin, product quality, trust, purchasing decisions

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