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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Riwayat: Educational Journal of History and Humanities
Sasmita, Indra
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analyzing the Impact of store Atmosphere and Location on Consumer Purchase Intention: A Case Study at Opsal Plaza (Sejahtera) Palopo Sasmita, Indra; Silvana, Silvana; Leni, Leni; Nurjannah, Nurjannah; Mahmut, Cici
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47469

Abstract

This study aims to analyze the influence of store atmosphere and location on consumer purchase intention at Opsal Plaza (Sejahtera) Palopo. In the face of growing competition in the modern retail sector, understanding the factors that drive consumer purchasing decisions is increasingly crucial. The research employs a quantitative approach using multiple linear regression to analyze data collected from 30 respondents through questionnaires, observations, and interviews. The results indicate that both store atmosphere and location have a significant partial and simultaneous effect on consumer purchase intention. Among the two, store atmosphere shows a more dominant influence, as reflected in the higher regression coefficient. These findings suggest that a combination of a pleasant store environment and accessible location enhances the consumer shopping experience and increases the likelihood of purchase. This study provides valuable insights for retail management in developing more effective, consumer-centered marketing strategies.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL BEKAS (Survey Pada Konsumen Melaju Raya Rizky Motor di Wilayah Bekasi Timur) Wibowo, Setyo Ferry; Sasmita, Indra; Murti, Agung Kresna
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 4 No. 2 (2013): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.129 KB)

Abstract

Indra Sasmita, 2012 the influence of the product quality and the price on the purchase decision used car (survey on the consumer Melaju Raya Rizky Motor in east Bekasi), Thesis: Management Studies Program, Department of management, Faculty of Economics, State University of Jakarta, in July 2012. This research aims to analyze and describe the product quality and price of a used car purchase decision making in the showroom Melaju Raya Rizky Motor. This study uses survey methods, sample, and a questionnaire as a means of data collection. The location of the research carried out at the Showroom Melaju Raya Rizky Motor at JL.Raya Kota Legend No. 8. Bekasi Timur. Analysis of the research was carried out by using the application program SPSS statistics (Statistical Package for The Social Science) version 19, to manipulate the data. The results of this research shows there is a significant relationship between the product quality and price on the purchase decision. Keywords: product quality, price, purchase decision
Co-Authors Cicit Mahmut Leni Leni Murti, Agung Kresna Nurjannah Nurjannah Setyo Ferry Wibowo Silvana, Silvana