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All Journal Journal of Humanities and Social Studies JURNAL MANAJEMEN al-fikrah: Jurnal Manajemen Pendidikan
Yulia, Evi
Fakultas Ekonomi Universitas Islam Lamongan
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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ALTERNATIVE MARKETING STRATEGIES OF TRADITIONAL DRUG IN FACING THE NEW NORMAL ERA AS THE IMPACT OF COVID 19 Evi Yulia; Lilik Nurcholidah; Kurnia Riska Sari
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 3 (2021): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i3.4053

Abstract

The purpose of this research is to find out alternative marketing strategies for traditional medicine in the face of the new normal era as the impact of the second covid 19 to find out the best alternative strategy that can be used for traditional medicine in facing the new normal era as the impact of covid 19. This type of research is qualitative with tools The analysis used is a SWOT analysis. The results of the study indicate that an alternative strategy that can be used is the SO Strategy, one of which is by conducting or increasing the marketing of herbal medicines by expanding the media. ST strategy, one of the strategies is to open outlets or branches elsewhere to avoid long queues due to the narrow business location. The WO strategy, one of the strategies is to make unique packaging to attract consumers, to provide delivery facilities. WT strategy. there needs to be training for employees so that they can make quality instant products such as instant turmeric herbs, instant ginger, instant temulawak and other herbs. The best alternative strategy is to make instant ready-to-eat traditional medicines with different variants, provide delivery facilities, make unique and attractive packaging so that consumers are more interested in traditional medicinal products. Finally, providing training to employees to be able to make quality instant products.
Empowering Leadership In Employee Career Establishment (Case Study in East Java Banking) Evi Yulia; Nurus Safa’atillah
al-fikrah: Jurnal Manajemen Pendidikan Vol 11, No 1 (2023)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jaf.v11i1.9487

Abstract

The purpose of this study is to determine the relationship between empowering leadership and career success and the mediating role of psychological empowerment in the process of forming employee careers. The research method used is a quantitative research type with a survey method. The population of banking employees with a research sample of 300 banking employees in East Java. Analysis using PLS SEM. The results of the study show that empowering leadership is positively related to psychological empowerment and career success. besides that psychological empowerment also plays a positive role in mediating the relationship between empowering leadership and career success. This study outlines that psychological empowerment is an effective stimulus in enhancing the relationship between empowering leadership and career success. implications of contributing practically in the development of theories and strategies that can be applied in banking. Additionally future research directions are suggested.
PENGARUH SELF-EFFICACY, TOLERANCE FOR RISK, DAN KEBEBASAN KERJA TERHADAP MINAT ENTREPRENEURSHIP MAHASISWA Ely Sakilah; nurul badriyah; evi yulia; puguh cahyono
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 11 No 1 (2026): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v11i1.2817

Abstract

Minat entrepreneurship mahasiswa dipengaruhi oleh kesiapan psikologis dalam menghadapi proses usaha dan ketidakpastian bisnis. Penelitian ini bertujuan menganalisis pengaruh self-efficacy, tolerance for risk, dan kebebasan dalam bekerja terhadap minat entrepreneurship mahasiswa Program Studi Manajemen Universitas Islam Lamongan angkatan 2021. Penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui wawancara, kuesioner, dan observasi terhadap 71 responden. Data dianalisis melalui uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, korelasi, koefisien determinasi, uji t, dan uji F menggunakan SPSS 26. Hasil menunjukkan bahwa ketiga variabel berpengaruh positif dan signifikan secara parsial maupun simultan terhadap minat entrepreneurship. Nilai R Square sebesar 0,716 menunjukkan kontribusi model sebesar 71,6%, sedangkan self-efficacy menjadi variabel yang paling dominan. Temuan menegaskan pentingnya penguatan keyakinan diri, kesiapan menghadapi risiko, dan fleksibilitas kerja dalam mendorong minat entrepreneurship mahasiswa.
MOTIVASI KERJA DAN LINGKUNGAN KERJA SEBAGAI PENENTU KINERJA KARYAWAN PARIWISATA Muhammad Iqbal; Ike Susanti; Nurus Syafa'atillah; Evi yulia
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 10 No 2 (2025): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v10i2.2898

Abstract

Penelitian ini menganalisis hubungan motivasi kerja dan lingkungan kerja dengan kinerja karyawan PT Hanah Mitra Wisata (Tour & Travel). Pendekatan kuantitatif asosiatif menggunakan 53 karyawan melalui sampel jenuh. Pengumpulan data dilakukan dengan kuesioner, wawancara, dan observasi. Analisis mencakup pengujian validitas, reliabilitas, korelasi, regresi linear berganda, uji parsial, dan uji simultan. Hasil menunjukkan bahwa motivasi kerja berhubungan positif signifikan dengan kinerja dan lingkungan kerja juga berhubungan positif signifikan. Secara simultan, model signifikan dengan R² = 0,677. Temuan menyoroti pentingnya dukungan motivasional dan kondisi kerja untuk pengelolaan layanan perjalanan wisata. Karena penelitian berlangsung pada satu perusahaan dan menggunakan data observasional, temuan tidak ditafsirkan sebagai bukti kausal yang berlaku universal.
Co-Authors Cahyono, Puguh Ely Sakilah Kurnia Riska Sari Mugi Harsono Muhammad Iqbal Nurcholidah, Lilik Nurul Badriyah nurus syafa'atillah Safaatillah, Nurus susanti, Ike