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All Journal IJHCM (International Journal of Human Capital Management) Journal of Business and Behavioural Entrepreneurship Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat PROGRESIF Business and Entrepreneurial Review Global Academy of Business Studies
elliyana, ela
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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The Influence of Transaction Speed and Top-Up Facilities on the Decision to Use Fintech OVO with Partner Quantity as the Moderating Variable Kamaruddin, Muhammad Junaid; Fauzi, Yoga; Elliyana, Ela
Journal of Business and Behavioural Entrepreneurship Vol 7 No 2 (2023): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.007.2.01

Abstract

This study aims to analyze whether there is a significant influence between Transaction Speed and the Decision to Use and Partner Quantity on the Top Up Facility. The population in this study are all people who use fintech ovo in the Jakarta area. The sample of this research is 175 people. The type of data created is primary data using a questionnaire which is filled in directly by the respondents and then processing the data using Partial Least Square (PLS). Statistical results from research data processing show that transaction speed has a positive and significant effect, top up facilities can have a positive and significant effect, partner quantity is not yet significant, transaction speed has a positive and significant effect on usage decisions, top up facility has a positive and significant effect on usage decisions.
Bisnis UMKM di Era Digital: Pentingnya Literasi Keuangan Pranogyo, Antaiwan Bowo; Tarsono, Ono; Elliyana, Ela; Hendro, Junaidi; Sumampouw, Ruland Willy Jack; Ikhsan, Muhammad; Elvira, Elvira
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol 4 No 1 (2024)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta (BPJP - STEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v4i1.1322

Abstract

The development of digital technology is changing the business paradigm of MSMEs. Digital financial literacy is key to optimizing the potential of technology, managing finances effectively, and protecting oneself from the risks of online transactions. In fierce competition, digital financial literacy supports increased customer trust and builds loyalty through a safe and efficient transaction experience. On this basis, counseling is needed for MSME players as a contribution to community service, especially in overcoming the low level of digital financial literacy among MSME players. To overcome this problem, online soft skills training on entrepreneurship development with a focus on digital financial literacy was conducted. This program improves the digital financial literacy of MSME players, optimizes financial management, improves operational efficiency, and builds business sustainability in the digital era.
The Effect of Personal Selling "Yakult Lady" and Brand Image on Consumer Loyalty marlina, Lili; Jamaluddin, Jamaluddin; Hastuti, Puji; Elliyana, Ela
Business and Entrepreneurial Review Vol. 23 No. 2 (2023): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v23i2.18360

Abstract

The purpose of this study was to determine the effect of personal selling and brand image on consumer loyalty for yakult drinks in Indonesia. The research was conducted in Indonesia, the research period was July - September 2023. The research population is consumers of drinks with the yakult brand in Indonesia, of which the exact number cannot be known. This study used Non-probability Purposive Sampling technique and for a sample of 100 respondents, but less than 100 complete questionnaires were considered usable. The results showed that personal selling and brand image have an effect on consumer loyalty, including through repat orders and consumer satisfaction with the yakult lady as personal selling
Penerapan Model Inovasi Terbuka Dalam Meningkatkan Adaptasi Teknologi UKM Setiawan, Adi; Prasetya, Budi Agung; Alwi, M Alwi; Elliyana, Ela; Kamaruddin, Muhammad Junaid
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 2: Januari 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v7i2.4366

Abstract

Usaha Kecil Menengah (UKM) di Kota Cirebon menghadapi tantangan signifikan dalam mengadopsi teknologi untuk meningkatkan daya saing di era digital. Artikel ini membahas program pengabdian masyarakat yang bertujuan memperkenalkan dan menerapkan konsep inovasi terbuka untuk meningkatkan adaptasi UKM terhadap teknologi di Kota Cirebon. Program ini melibatkan UKM dan dilaksanakan melalui serangkaian kegiatan meliputi survei kebutuhan, pelatihan implementasi, dan pendampingan. Fokus utama program adalah pengenalan konsep inovasi terbuka, pemanfaatan crowdsourcing, kolaborasi dengan perguruan tinggi, dan adopsi teknologi. Hasil program menunjukkan peningkatan pemahaman dan kemampuan UKM mengimplementasikan minimal satu strategi inovasi terbuka dalam bisnis mereka. Program ini juga berhasil membangun ekosistem inovasi yang melibatkan UKM, pemerintah daerah, dan perguruan tinggi. Kesimpulannya, penerapan inovasi terbuka terbukti efektif dalam meningkatkan adaptasi teknologi UKM di Cirebon, memberikan fondasi untuk pertumbuhan ekonomi lokal yang berkelanjutan di era digital.
The Game-Changing Effect of Mobile Money on Shaping Financial Knowledge And Financial Skills Alatas, Rahman; Valentino, Valentino; Elliyana, Ela; Maricar, Rezvanny
IJHCM (International Journal of Human Capital Management) Vol. 7 No. 2 (2023): International Journal of Human Capital Management
Publisher : Program Studi S3 Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/IJHCM.07.02.6

Abstract

The purpose of this study was to determine the effect of mobile money on financial knowledge and financial skills.The approach used in this research is a quantitative approach. The method used is a survey by distributing questionnaires to 100 respondents who are active mobile money users in Indonesia. The research instrument used was a questionnaire using a five-level Likert scale. In this study, researchers took a random sampling technique, namely random sampling so that it was not limited but could represent the entire population, workers, housewives active students. Data analysis and hypothesis testing were carried out using multiple linear regression analysis techniques, partial tests and simultaneous tests using the SEM PLS 4 application. The results showed that mobile money has an effect on financial knowledge and financial skills in active smarthpone users who are used for money transfer transactions, purchases in e-commerce, bill payments. The convenience of mobile money services, such as quick and easy transactions and bill payments.
The impact of cultural values, security perceptions, and influencer interactions on social commerce adoption in Indonesia Sabirin , Sabirin; Elliyana, Ela; Rosmiati , Rosmiati
Global Academy of Business Studies Vol. 1 No. 2 (2024): October
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/gabs.v1i2.3577

Abstract

Purpose: This study aims to analyze the influence of local cultural values, perceived security and privacy, consumer–influencer interactions, the use of social commerce, and marketing strategies through social media on social commerce adoption in Indonesia. The transformation from e-commerce to social commerce has reshaped consumer behavior, emphasizing trust, engagement, and cultural adaptation on digital platforms. Methods: A quantitative approach was applied using an online questionnaire distributed to 300 respondents in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the relationships among cultural, behavioral, and technological factors influencing social commerce adoption. Results: The findings confirm that All five hypotheses were accepted. Local cultural values, perceived security and privacy, influencer interaction, social commerce usage, and social media marketing strategies significantly affect adoption and usage. Perceived security and privacy enhance consumer trust, influencer interaction fosters engagement, and social media marketing increases purchase intention. Conclusion: This study concludes that cultural adaptation, trust-building, and interactive marketing are key to strengthening consumer engagement and adopting social commerce in Indonesia. Limitation: This study is limited to a cross-sectional dataset of Indonesian respondents and does not capture longitudinal changes or regional variations in consumer behavior. Contribution: This study enriches the understanding of digital consumer culture by integrating sociocultural and technological perspectives, offering practical insights for businesses to develop culturally adaptive and trust-oriented social commerce strategies.
Co-Authors AA Sudharmawan, AA Alatas, Rahman Alwi, M Alwi Antaiwan Bowo Pranogyo Elvira Elvira Fauzi, Yoga Hendro, Junaidi Jamaluddin Jamaluddin Kamaruddin, Muhammad Junaid Maricar, Rezvanny Marlina, Lili Muhammad Ikhsan Prasetya, Budi Agung Puji Hastuti Rosmiati , Rosmiati Sabirin , Sabirin Sumampouw, Ruland Willy Jack Tarsono Tarsono Valentino, Valentino