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All Journal Journal of Business and Behavioural Entrepreneurship Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat PROGRESIF Business and Entrepreneurial Review
elliyana, ela
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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The Influence of Transaction Speed and Top-Up Facilities on the Decision to Use Fintech OVO with Partner Quantity as the Moderating Variable Kamaruddin, Muhammad Junaid; Fauzi, Yoga; Elliyana, Ela
Journal of Business and Behavioural Entrepreneurship Vol 7 No 2 (2023): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.007.2.01

Abstract

This study aims to analyze whether there is a significant influence between Transaction Speed and the Decision to Use and Partner Quantity on the Top Up Facility. The population in this study are all people who use fintech ovo in the Jakarta area. The sample of this research is 175 people. The type of data created is primary data using a questionnaire which is filled in directly by the respondents and then processing the data using Partial Least Square (PLS). Statistical results from research data processing show that transaction speed has a positive and significant effect, top up facilities can have a positive and significant effect, partner quantity is not yet significant, transaction speed has a positive and significant effect on usage decisions, top up facility has a positive and significant effect on usage decisions.
Bisnis UMKM di Era Digital: Pentingnya Literasi Keuangan Pranogyo, Antaiwan Bowo; Tarsono, Ono; Elliyana, Ela; Hendro, Junaidi; Sumampouw, Ruland Willy Jack; Ikhsan, Muhammad; Elvira, Elvira
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol 4 No 1 (2024)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta (BPJP - STEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v4i1.1322

Abstract

The development of digital technology is changing the business paradigm of MSMEs. Digital financial literacy is key to optimizing the potential of technology, managing finances effectively, and protecting oneself from the risks of online transactions. In fierce competition, digital financial literacy supports increased customer trust and builds loyalty through a safe and efficient transaction experience. On this basis, counseling is needed for MSME players as a contribution to community service, especially in overcoming the low level of digital financial literacy among MSME players. To overcome this problem, online soft skills training on entrepreneurship development with a focus on digital financial literacy was conducted. This program improves the digital financial literacy of MSME players, optimizes financial management, improves operational efficiency, and builds business sustainability in the digital era.
The Effect of Personal Selling "Yakult Lady" and Brand Image on Consumer Loyalty marlina, Lili; Jamaluddin, Jamaluddin; Hastuti, Puji; Elliyana, Ela
Business and Entrepreneurial Review Vol. 23 No. 2 (2023): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v23i2.18360

Abstract

The purpose of this study was to determine the effect of personal selling and brand image on consumer loyalty for yakult drinks in Indonesia. The research was conducted in Indonesia, the research period was July - September 2023. The research population is consumers of drinks with the yakult brand in Indonesia, of which the exact number cannot be known. This study used Non-probability Purposive Sampling technique and for a sample of 100 respondents, but less than 100 complete questionnaires were considered usable. The results showed that personal selling and brand image have an effect on consumer loyalty, including through repat orders and consumer satisfaction with the yakult lady as personal selling
Penerapan Model Inovasi Terbuka Dalam Meningkatkan Adaptasi Teknologi UKM Setiawan, Adi; Prasetya, Budi Agung; Alwi, M Alwi; Elliyana, Ela; Kamaruddin, Muhammad Junaid
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 7, No 2: Januari 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v7i2.4366

Abstract

Usaha Kecil Menengah (UKM) di Kota Cirebon menghadapi tantangan signifikan dalam mengadopsi teknologi untuk meningkatkan daya saing di era digital. Artikel ini membahas program pengabdian masyarakat yang bertujuan memperkenalkan dan menerapkan konsep inovasi terbuka untuk meningkatkan adaptasi UKM terhadap teknologi di Kota Cirebon. Program ini melibatkan UKM dan dilaksanakan melalui serangkaian kegiatan meliputi survei kebutuhan, pelatihan implementasi, dan pendampingan. Fokus utama program adalah pengenalan konsep inovasi terbuka, pemanfaatan crowdsourcing, kolaborasi dengan perguruan tinggi, dan adopsi teknologi. Hasil program menunjukkan peningkatan pemahaman dan kemampuan UKM mengimplementasikan minimal satu strategi inovasi terbuka dalam bisnis mereka. Program ini juga berhasil membangun ekosistem inovasi yang melibatkan UKM, pemerintah daerah, dan perguruan tinggi. Kesimpulannya, penerapan inovasi terbuka terbukti efektif dalam meningkatkan adaptasi teknologi UKM di Cirebon, memberikan fondasi untuk pertumbuhan ekonomi lokal yang berkelanjutan di era digital.
Co-Authors AA Sudharmawan, AA Alwi, M Alwi Antaiwan Bowo Pranogyo Elvira Elvira Fauzi, Yoga Hendro, Junaidi Jamaluddin Jamaluddin Kamaruddin, Muhammad Junaid Marlina, Lili Muhammad Ikhsan Prasetya, Budi Agung Puji Hastuti Sumampouw, Ruland Willy Jack Tarsono Tarsono