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THE INFLUENCE OF WORK COMPETENCE, WORK DISCIPLINE AND WORK SATISFACTION ON EMPLOYEE PERFORMANCE IN PT SARI KREASI INDONESIA Laidy, Yenny; Anita; Kelvin; Ghoward, Dhevin; Steven; Khairani, Rafida
Journal of Research in Business, Economics, and Education Vol 1 No 2 (2019): December Edition
Publisher : STIE Kusuma Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.269 KB)

Abstract

PT. Sari Kreasi Indonesia is a company engaged in the sale of food and beverages (Food and Beverages). The purpose of this study was to examine and analyze the effect of supervision, communication, work stress and employee performance at PT. Sari Kreasi Indonesia. Declining employee performance due to lack of supervision, communication is not good and employees are experiencing stress at work. The population and sample in this study amounted to 62 employees. The research method uses multiple linear regression analysis techniques. The results showed that the value of supervision was obtained tcount > ttable or 2.130 > 2.002 and significant obtained 0.037 < 0.05. The communication value has tcount > t table or 3.694 > 2.002 and the significance obtained is 0.000 < 0.05. The value of work stress tcount > ttable or 2.681 > 2.002 and the significance obtained 0.010 < 0.05. The test results obtained calculated F value (14.711) > F table (2.76) and a significance probability of 0.000 < 0.05. The results of the determination coefficient test of 0.403 this means that 40.3% of the variation in employee performance can be explained by variations in supervision, communication and work stress while the remaining 59.7% is explained by other variables not examined in this study, such as career development, job analysis, training and so on. The conclusion in this study shows that supervision, communication and work stress partially have a positive and significant effect on employee performance at PT. Sari Kreasi Indonesia (Food and Beverages). Simultaneously supervision, communication and work stress have a positive and significant effect on employee performance at PT. Sari Kreasi Indonesia (Food and Beverages).
Legal Protection of Famous Foreign Brands on Goods with Brand Dilution Which are Sold and Buyed in E-Commerce Laidy, Yenny; Pakpahan, Kartina; Batubara, Sonya Airini
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.726

Abstract

dilution carried out by unscrupulous sellers of a product or brand on an e-commerce platform by utilizing a foreign brand that is already well-known is a form of violation of intellectual property rights by utilizing a well-known foreign brand to increase profits from product sales that are carried out by brand dilution other than that. This is a form of fraud or lying to consumers so that consumers think as if the product they are purchasing is a brand or part of a foreign brand that has undergone brand dilution. The legal research method used in this research is normative juridical research which is research carried out or aimed only at written regulations with the nature of descriptive analysis research which is a method that functions to describe or provide an overview of the object being studied. The data source used is secondary data with quantitative data analysis. The results of this research are that the legal status of well-known foreign brands in Indonesia is recognized as brands that were previously registered and have legal standing, which in the Trademark Law has priority rights to register brands in Indonesia. Indonesia's legal policy regarding the dilution of foreign brands traded on e-commerce has not been specifically regulated in the Trademark Law, but in order to protect well-known foreign brands from brand dilution, Indonesia can use International Intellectual Property Legal Instruments through the Paris Convention, Madrid Protocol