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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Journal of Business, Management, and Accounting Journal of Industrial Engineering & Management Research (JIEMAR) Priviet Social Sciences Journal Central Community Development Journal
Adha, Shultonnyck
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ONLINE CONSUMER REVIEW AND BEAUTY INFLUENCER ON COSMETICS PURCHASE INTENTION OF INDONESIAN FEMALE CONSUMERS Rabiah, Arbi Siti; Rita; Parashakti, Ryani Dhyan; Mahfud, Imam; Adha, Shultonnyck
Journal of Business, Management, and Accounting Vol 1 No 1 (2019): September
Publisher : STIE Kusuma Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.867 KB)

Abstract

In modern times women's lifestyles experience a lot of changes. Cosmetics are unique products because in addition to having the ability to meet women's basic needs for beauty, they also become a means for consumers to clarify their identity socially in the eyes of society. Nowadays cosmetics seem to be a primary need for some women. The results of this study provide information that online customer reviews do not have a significant and negative effect of -0.111, while beauty influencers have a significant and positive effect of 0.345. Online customer reviews and beauty influencers have a significant simultaneous effect on Maybeline's buying interest in Jakarta
PENGARUH SOSIAL MEDIA INFLUENCER TERHADAP PENGARUH MINAT KERJA ANTAR BRAND Adha, Shultonnyck; Fahlevi, Mochammad; Rita, Rita; Rabiah, Arbi Siti; Parashakti, Ryani Dhyan
Journal of Industrial Engineering & Management Research Vol. 1 No. 1b (2020): June 2020
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.198 KB) | DOI: 10.7777/jiemar.v1i1.33

Abstract

Munculnya media sosial telah membuka peluang baru bagi merek untuk terhubung dengan konsumen secara langsung dan lebih organik. Saat ini perusahaan harus mengevaluasi dan mengubah strategi pemasaran mereka terkait periklanan melalui media sosial. Pemasaran melalui influencer di media sosial terus meningkat dan bahkan merupakan salah satu tren pemasaran terbesar 2017 . Perkembangan teknologi digital telah menyebabkan sebagian besar populasi dunia mendapatkan akses ke internet. Instagram saat ini banyak digunakan untuk memasarkan suatu produk. Dalam penelitian ini peneliti mencoba menganalisis influencer dan pengaruhnya terhadap perilaku konsumen, hasil analisis memberikan informasi bahwa pengaruh Yudha Refrizal terhadap perilaku konsumen memiliki hasil yang kuat, yaitu nilai R 0,966 atau 96,6 persen dan koefisien 0,879 dan signifikansi 0,000 sehingga Anda mendapatkan pengaruh signifikan dan positif.
The Influence of Transformational Leadership and Employee Agility on Organizational Citizenship Behavior (OCB) and Its Impact on Employee Performance at PT Trubus Mitra Swadaya Meilinda, Friska Catleya; Kusiyah, Kusiyah; Adha, Shultonnyck
Priviet Social Sciences Journal Vol. 5 No. 3 (2025): March 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i3.374

Abstract

This study investigates the influence of transformational leadership and employee agility on Organizational Citizenship Behavior (OCB) and its subsequent impact on employee performance at PT Trubus Mitra Swadaya, Jakarta. Employing a quantitative approach with Structural Equation Modeling (SEM) using SmartPLS 4.0, primary data were collected through questionnaires from 53 respondents. The findings reveal that transformational leadership significantly influences OCB, which in turn has a positive and substantial effect on employee performance. However, employee agility did not significantly affect OCB or performance. Additionally, the study finds that transformational leadership does not directly influence performance, but does so indirectly through OCB, which acts as a full mediator. Conversely, OCB did not mediate the relationship between employee agility and performance. These results underscore the importance of fostering OCB through transformational leadership to enhance employee outcome. This study contributes to the understanding of leadership and behavioral dynamics in post-pandemic organizational settings and offers practical implications for human resource strategies aimed at improving employee performance through value-driven leadership and a supportive organizational culture.
The Influence of Work Conflict, Workload, and Job Stress on the Turnover Intention of Operational Employees at PT. Nippo Mechantronic Indonesia Yrasandhi, Tchiska Adri; Sutia, Sabar; Adha, Shultonnyck; Fahlevi, Mochammad
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i2.32374

Abstract

The purpose of this study is to examine and determine the influence of work conflict, workload, and job stress on turnover intention, as well as to assess whether these factors affect the turnover intention of operational employees at PT. Nippo Mechantronics Indonesia. Data collection was conducted using a quantitative method and involved 54 respondents. Based on the research findings, the F-test results indicate that the calculated F-value (Fhitung) is 12.668, while the table F-value (Ftabel) is 2.790 at α = 0.05. This finding suggests that work conflict, workload, and job stress simultaneously have a positive and significant effect on turnover intention, leading to the acceptance of hypothesis H4. Partially, the t-test results show that the calculated t-value (thitung) for work conflict is 1.939, while the table t-value (ttabel) is 2.005 with a significance level of 0.086. Since thitung (1.939) < ttabel (2.005) and significance (0.086) > 0.05, work conflict does not have a partial effect on turnover intention, resulting in the rejection of hypothesis H1. Similarly, for workload, the calculated t-value (thitung) is 1.635, while the table t-value (ttabel) is 2.005, with a significance level of 0.108. Since thitung (1.635) < ttabel (2.005) and significance (0.108) > 0.05, workload does not have a partial effect on turnover intention, leading to the rejection of hypothesis H2. However, for job stress, the calculated t-value (thitung) is 2.577, while the table t-value (ttabel) is 2.005, with a significance level of 0.013. Since thitung (2.577) > ttabel (2.005) and significance (0.013) < 0.05, job stress has a positive and significant partial effect on the turnover intention of employees at PT. Nippo Mechantronics Indonesia, resulting in the acceptance of hypothesis H3.The adjusted R-square value of 0.432 represents the coefficient of determination, meaning that 43.2% of turnover intention can be explained by work conflict, workload, and job stress.
Digital marketing training: Empowering business actors to use digital marketing in Metro Lampung Adha, Shultonnyck; Sutia, Sabar
Central Community Development Journal Vol. 5 No. 1 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/ccdj.v5i1.675

Abstract

The era of digital transformation has changed the paradigm of human resource management in the information technology industry, where organizations that focus on human capital development through strategic training programs show performance increases of up to 75% compared to organizations that do not make similar investments. The information technology industry faces a special challenge in maintaining the relevance of employee competencies to leading technological developments, so a comprehensive evaluation of the impact of digital marketing training programs using a measurable and objective quantitative approach is needed. The purpose of this study is to analyze and measure the effectiveness of digital marketing training programs on increasing employee work productivity in Metro Lampung through a pre-post implementation comparative study approach, identifying differences in productivity levels before and after implementation, calculating the magnitude of increase, and analyzing the most responsive productivity dimensions. The study used a quantitative approach with a quasi-experimental pre-post test design on 35 IT employee respondents selected using purposive sampling technique, with data collection using a structured questionnaire on a Likert scale of 1-5 and paired sample t-test analysis. The results showed a significant increase in work productivity (p < 0.001) by 20.2% with a confidence interval of 95% (18.7%-21.7%), where the Innovation Index achieved the highest responsiveness (23.0%, Cohen's d = 2.29), followed by Task Completion Rate (20.6%), Quality Performance (19.8%), and Collaboration Effectiveness (18.0%). Digital marketing training programs have proven to be effective in increasing work productivity with 97.1% of respondents experiencing progress in at least three of the four dimensions evaluated. Organizations need to optimize resource allocation on innovative technology training modules, integrate a holistic approach that leverages synergistic effects across productivity dimensions, and implement training personalization strategies to maximize outcomes for all participants.
Co-Authors A.A. Ketut Agung Cahyawan W Fahlevi, Mochammad Kusiyah Meilinda, Friska Catleya Rabiah, Arbi Siti Rita Rita Rita, Rita Ryani Dhyan Parashakti Sutia, Sabar Yrasandhi, Tchiska Adri