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Wenten, I Ketut
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Journal : Abdimisi

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Pengelolaan Keuangan Unit Bank Sampah Produsen Eco Enzyme di Tangerang Selatan Indrayani, Lioni; Wenten, I Ketut; Arini, Dewi Ulfah
Abdimisi Vol. 5 No. 2 (2023): Abdimisi
Publisher : Universitas Pamulang

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Abstract

Abstrak Pengelolaan keuangan Bank Sampah dalam memenuhi kebutuhan industri yang berinovasi dengan memfokuskan pada kebijakan pemda Kota Tangsel yaitu Perda No. 3 Tahun 2013, terkait program TPST 3R (Reduce, Reuse dan Recycle). Masalah dalam pengelolaan sampah adalah karena tidak adanya pengembangan pengelolaan sampah untuk memanfaatkan sampah dalam upaya mengurangi beban TPA serta masih rendahnya kesadaran masyarakat dalam menjaga kebersihan lingkungan. Mitra dalam kegiatan pengabdian ini adalah Paguyuban Bank Sampah Pamulang, Tangerang Selatan. Kegiatan Pengabdian Kepada Masyarakat yang dilakukan adalah dengan mengadakan kegiatan pelatihan pembuatan eco-enzyme dan dilanjutkan dengan paparan dari para Dosen mengenai pengelolaan keuangan usaha dan pemasaran produk turunan eco-enzym. Anggota Paguyuban Bank Sampah Pamulang berasal dari masyarakat kalangan menengah yang aktif dalam bidang pengelolaan sampah baik organik maupun anorganik. Banyak dari unit bank sampah produsen eco-enzym yang masih mengabaikan pembukuan transaksi keuangan. Paguyuban Bank Sampah Pamulang berbagi pengalaman bagaimana memulai aktivitas bank sampah dan mengembangkan usahanya dari awal sampai saat ini. Metode yang dipakai dalam kegiatan pengabdian ini adalah Metode Diskusi, pengembangan materi serta praktek singkat membuat laporan keuangan secara sederhana. Kata Kunci: bank sampah; eco enzym; pengelolaan keuangan Abstract Financial Management of Eco-Enzyme Manufacturer Waste Bank Units In South Tangerang. Financial management of the Waste Bank in meeting the needs of an innovating industry by focusing on South Tangerang City government policy, namely Regional Regulation No. 3 of 2013, related to the 3R TPST program (Reduce, Reuse and Recycle). The problem in waste management is due to the lack of development of waste management to utilize waste in an effort to reduce the burden on landfills and the low level of public awareness in maintaining environmental cleanliness. The partner in this service activity is the Pamulang Waste Bank Association, South Tangerang. The Community Service activities carried out were by holding training activities on making eco-enzymes and followed by presentations from lecturers regarding business financial management and marketing of eco-enzyme derivative products. Members of the Pamulang Waste Bank Association come from the middle class and are active in the field of waste management, both organic and inorganic. Many eco-enzymes producing waste banking units still ignore financial transaction bookkeeping. The Pamulang Waste Bank Association shares experiences on how to start waste bank activities and develop its business from the beginning to the present. The method used in this service activity is the Discussion Method, material development and short practice in making simple financial reports. Keywords: waste bank; eco-enzym; financial management
Optimalisasi Pemasaran Online Bagi UMKM melalui Strategi Digital Branding dan SEO Nadi, Luh; Wenten, I Ketut; Gunarto, Rudy Irawan
Abdimisi Vol. 6 No. 2 (2025): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i2.50553

Abstract

Amidst the rapid digital transformation, Micro, Small, and Medium Enterprises (MSMEs) face major challenges in reaching the digital market effectively. Lack of understanding of digital branding and Search Engine Optimization (SEO) strategies causes the visibility of MSME products in the online realm to be still low, thus hampering the growth and competitiveness of their business. For that, we, the lecturers, want to carry out Community Service at the Cibadung Village office, Gunung Sindur sub-district, Bogor Regency. This Community Service aims to help and provide direction and input for MSMEs in Cibadung Village in solving problems faced by digital marketing activities, to optimize MSME online marketing through increasing competence in building a digital brand image and implementing SEO techniques practically and sustainably. This Community Service is carried out using lecture, tutorial, discussion and evaluation methods. This Community Service was attended by 45 MSMEs. MSMEs are given an understanding of the importance of building a strong brand image (Branding) and increasing digital traffic through basic SEO techniques. After the presentation of the material, these MSMEs were free to ask questions as widely as possible to the speakers, and there were many questions from the participants regarding the presentation of the material. As a result, the activity showed that participants experienced asignificant increase in their ability to manage digital media, build a strong brand image, and increase digital traffic through basic SEO techniques. Keywords: UMKM, Digital Branding, SEO, Online Marketing, Digital Visibility
Co-Authors Ajimat, Ajimat Alifiya, Liska Ambarwati Arini, Dewi Ulfah Bahtiar Bahtiar Barly, Harry Darma, Sapta Setia Djohar, Chaidir Doaly, Thom Deutmar Londo Gunarto, Rudy Irawan Indrayani, Lioni Khasanah, Lailatul Lubis, Amina Faralina Lusiana Dewi, Putri Maritza, Syarah Mendy, Egha Zanitha Muslimin, Rachmat Aji Muzdalifah, Elva Nadi, Luh Raphael , Alexander Raphael, Alexander Ratnasari, Fina Tely, Yohana Titin Sari Rahayu