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All Journal Jurnal Ekonomi Terampil : Jurnal Pendidikan dan Pembelajaran Dasar Indikator: Jurnal Ilmiah Manajemen & Bisnis Journal of Economic, Bussines and Accounting (COSTING) Journal of Information System, Applied, Management, Accounting and Research Jurnal Widya Jurnal Agriculture Studi Akuntansi, Keuangan, dan Manajemen
Habiburahman, Habiburahman
Universitas Bandar Lampung
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA DIMSUMKAKILIMA.ID Miranda Suryani; Habiburahman Habiburahman
Jurnal Widya Vol. 5 No. 1 (2024): Vol 5 No 1 (2024)
Publisher : Akademi Manajemen Informatika dan Komputer Widyaloka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i1.245

Abstract

This research aims to find out what marketing strategies are more important to increase sales at Dimsumkakilima.id to face the many competitors who are coming. The informants in this research were 2 employees and 8 consumers, consumers were Dimsumkakilima.id customers, consumers were at least 20 years old and over. The analysis method uses IFAS, EFAS analysis and SWOT analysis. Based on the description and discussion that has been presented, several main points can be drawn from the conclusions of the SWOT analysis as well as strategies that can be implemented by Dimsumkakilima.id in an effort to increase sales. Based on the SWOT Matrix diagram above, it is known that Dimsumkakilima.id is in the first tier, where the situation is very favorable. In this quadrant, Dimsumkakilima.id has opportunities and strengths so that it can take advantage of existing opportunities. The strategy that must be implemented in this condition is to support aggressive growth policies (growth-oriented strategy).
Co-Authors Ahmad Supardi, Bimo Andala Rama Putra Barusman Armadi, Yukiman Christian Edbert Destiana, Riska Eka Travilta Oktaria Faizal Luqman Budiarto Fajar Chema Agira Haninun Iskandar A.A Jafrizal Jafrizal Jihad Sulthan Alfaris Lestari, Asri Ayu M. Yusuf S. Barusman Mega, Selfia Alke Miranda Suryani Pungky Nanda Raras Usman