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All Journal INFORMAL: Informatics Journal Jurnal Mantik Jurnal Informatika dan Rekayasa Perangkat Lunak JUSTINDO (Jurnal Sistem dan Teknologi Informasi Indonesia) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Computer Science and Information Technology (CoSciTech) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan MIMBAR INTEGRITAS JUSTIFY : Jurnal Sistem Informasi Ibrahimy Jurnal Aplikasi Sistem Informasi dan Elektronika JUSTINDO (Jurnal Sistem dan Teknologi Informasi Indonesia)
Moh. Dasuki
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Analisis Implementasi SEO (Search Engine Optimization) dalam Kebutuhan Promosi Online pada Website Masteriwak.id Achmad Haris; Mohammad Dasuki; Deni Arifianto
Jurnal Informatika dan Rekayasa Perangkat Lunak Vol. 6 No. 2 (2024): September
Publisher : Universitas Wahid Hasyim

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Abstract

Digital marketing is the main key in reaching a wider market in the digital era, especially through the use of websites. This research focuses on the implementation of Search Engine Optimization (SEO) to increase the visibility of the Masteriwak.id website, a platform engaged in online koi fish sales. This research uses a quantitative approach with the main stages being an initial performance audit, on-page and off-page SEO optimization, and evaluation of results using Google Search Console and SERPRobot. On-page SEO optimization involves improving internal elements such as meta title, meta description, and website speed, while off-page SEO focuses on strengthening backlinks from quality external sources. The implementation results show a significant increase in impressions, clicks, and keyword rankings on SERPs. For example, the keyword “where to sell koi fish nearby” rose from no rank to position 13 with 35 impressions and 4 clicks. Statistical evaluation using paired-samples t-test shows the difference before and after SEO optimization. The t-test values for the impression parameters were -1.641 (p = 0.243), clicks -2.524 (p = 0.128), and SERP rank -2.535 (p = 0.127), which showed improvement but not yet statistically significant. This study confirms the importance of systematically implementing SEO, although continuous optimization is still required for maximum results.
Co-Authors Achmad Haris Ageng Wijaya Kusuma Agung Nilogiri Agus Milu Susetyo Alevia Mentari Putri Alif Faiz Risqullah Arifianto, Deni Bagus Setya Rintyarna Dedi Setiawan Dewi Lusiana Fahadaena, Rinaldi Nur Ginanjar Abdurrahman Ginanjar Abdurrahman Luluk Handayani Miftahur Rahman Moh. Iqbal Maulidani Muhammad Maulana Akbar Muharom, Lutfi Ali Oktavianto, Hardian Putri Nur Apriliyanti Rahman, Miftahur Riska Dwi Ayu Lestari Rizal Abdur Rohman Rosyidah, Ulya Anisatur Suharso, Wiwik Syarif Hidayatullah Yanuarti, Rosita Zakiyyah, Amalina Maryam