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Maksum, Choirul
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Economics, Econometrics & Finance Social Sciences

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PENGARUH PELAYANAN, CITRA MEREK DAN HARGA TERHADAP PEMBELIAN ULANG MELALUI KEPUASAN PELANGGAN DAN WORD OF MOUTH Rambe, Neni; Maksum, Choirul; Yasin, Moch
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 1 No 3 (2017): APRIL
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

The aim of this research explain the relationship and the influence of several variables that have been defined. Data analysis techniques using Structural Equation Model (SEM). Distributing questionnaires conducted with purposive sampling method. A population of 725 respondents with a defined sample 120 respondents. The result of the analysis of this data showed that, service quality variables positive and significantly influence repurchase, the customer satisfaction and word of mouth, variable brand image positive and significantly influence repurchase, the customer satisfaction and word of mouth, variable price positive and significantly influence repurchase, the customer satisfaction and word of mouth, variable customer satisfaction positive and significantly influence repurchase and word of mouth, variable word of mouth positive and significantly influence repurchase.
ngaruh Kualitas Pelayanan Dan Harga terhadap Keputusan Pembelian Customer Serta Dampaknya pada Kepuasan Pelanggan (Studi Kasus : Maskapai PT. Lion Air Jakarta) Nasution, Herlina; Maksum, Choirul; Derriawan
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 3 No 2 (2018): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

This study aims to determine how the influence of service quality and price to customer purchasing decisions and their impact on customer satisfaction (Case study: airline Lion Air). The data of this study were collected by using questionnaires distributed to the respondents. The results of this study concluded that the quality of service does not have an effect on the decision to purchase tickets or products of PT. Lion Air, Price has no effect on the decision of purchasing tickets or products of PT. Lion Air, Quality of service has an influence on product customer satisfaction PT. Lion Air, Price has influence to customer satisfaction of product of PT. Lion Air, Purchasing Decision has influence to customer satisfaction of PT. Lion Air.
PENGARUH PELAYANAN, CITRA MEREK DAN HARGA TERHADAP PEMBELIAN ULANG MELALUI KEPUASAN PELANGGAN DAN WORD OF MOUTH Rambe, Neni; Maksum, Choirul; Yasin, Moch
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 1 No. 3 (2017): APRIL
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research explain the relationship and the influence of several variables that have been defined. Data analysis techniques using Structural Equation Model (SEM). Distributing questionnaires conducted with purposive sampling method. A population of 725 respondents with a defined sample 120 respondents. The result of the analysis of this data showed that, service quality variables positive and significantly influence repurchase, the customer satisfaction and word of mouth, variable brand image positive and significantly influence repurchase, the customer satisfaction and word of mouth, variable price positive and significantly influence repurchase, the customer satisfaction and word of mouth, variable customer satisfaction positive and significantly influence repurchase and word of mouth, variable word of mouth positive and significantly influence repurchase.
ngaruh Kualitas Pelayanan Dan Harga terhadap Keputusan Pembelian Customer Serta Dampaknya pada Kepuasan Pelanggan (Studi Kasus : Maskapai PT. Lion Air Jakarta) Nasution, Herlina; Maksum, Choirul; Derriawan
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 3 No. 2 (2018): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how the influence of service quality and price to customer purchasing decisions and their impact on customer satisfaction (Case study: airline Lion Air). The data of this study were collected by using questionnaires distributed to the respondents. The results of this study concluded that the quality of service does not have an effect on the decision to purchase tickets or products of PT. Lion Air, Price has no effect on the decision of purchasing tickets or products of PT. Lion Air, Quality of service has an influence on product customer satisfaction PT. Lion Air, Price has influence to customer satisfaction of product of PT. Lion Air, Purchasing Decision has influence to customer satisfaction of PT. Lion Air.
Co-Authors Derriawan Herlina A.N Nasution Moch Yasin, Moch Rambe, Neni