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PENGARUH PELAYANAN, CITRA MEREK DAN HARGA TERHADAP PEMBELIAN ULANG MELALUI KEPUASAN PELANGGAN DAN WORD OF MOUTH Rambe, Neni; Maksum, Choirul; Yasin, Moch
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 1 No 3 (2017): APRIL
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

The aim of this research explain the relationship and the influence of several variables that have been defined. Data analysis techniques using Structural Equation Model (SEM). Distributing questionnaires conducted with purposive sampling method. A population of 725 respondents with a defined sample 120 respondents. The result of the analysis of this data showed that, service quality variables positive and significantly influence repurchase, the customer satisfaction and word of mouth, variable brand image positive and significantly influence repurchase, the customer satisfaction and word of mouth, variable price positive and significantly influence repurchase, the customer satisfaction and word of mouth, variable customer satisfaction positive and significantly influence repurchase and word of mouth, variable word of mouth positive and significantly influence repurchase.
PENGARUH PELAYANAN, CITRA MEREK DAN HARGA TERHADAP PEMBELIAN ULANG MELALUI KEPUASAN PELANGGAN DAN WORD OF MOUTH Rambe, Neni; Maksum, Choirul; Yasin, Moch
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 1 No. 3 (2017): APRIL
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research explain the relationship and the influence of several variables that have been defined. Data analysis techniques using Structural Equation Model (SEM). Distributing questionnaires conducted with purposive sampling method. A population of 725 respondents with a defined sample 120 respondents. The result of the analysis of this data showed that, service quality variables positive and significantly influence repurchase, the customer satisfaction and word of mouth, variable brand image positive and significantly influence repurchase, the customer satisfaction and word of mouth, variable price positive and significantly influence repurchase, the customer satisfaction and word of mouth, variable customer satisfaction positive and significantly influence repurchase and word of mouth, variable word of mouth positive and significantly influence repurchase.
Integrasi Strategis untuk Keunggulan Akademik: Memanfaatkan COBIT dan PMBOK dalam Praktik Audit dan Manajemen Proyek Yasin, Moch; Ananto, Prasasti Karunia Farista; Aji, Bramasta Kurnia; Ilham; Milad, Mohammad Khusnu; DA, Suryani
Jurnal Penelitian Pendidikan IPA Vol 10 No 4 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i4.6887

Abstract

This research aims to explore the strategic integration of the COBIT (Control Objectives for Information and Associated Technologies) and PMBOK (Project Management Body of Knowledge) frameworks in optimizing audit and project management practices in the academic world. This research draws on practice-based case studies as well as existing literature to highlight the benefits and strategies for implementing the strategic integration of COBIT and PMBOK in the academic world. Aligning governance with project management principles, an institution such as higher education can enhance their efforts to achieve academic excellence. COBIT and PMBOK integration strengthens audit practices by ensuring regulatory compliance, practical risk assessment, and robust controls. It also promotes a structured approach to project management, improved planning, resource allocation, risk mitigation, and communication. Collaboration between the audit and project management teams is facilitated through this integration, enabling effective communication, coordination and knowledge sharing. Colleges can then position themselves strategically to achieve academic excellence, aligning their operations with strategic goals and driving efficiency, transparency and accountability. Based on this discussion, it can be concluded that integrating the COBIT and PMBOK frameworks can advance the efforts of an institution, namely higher education, to achieve academic excellence and strengthen leadership in the field of education.