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ANALISIS ISI PESAN DALAM INSTAGRAM @TRAVELOKA.ID DAN @TIKETCOM Alivia Setyawan, Tyas; Zamzamy, Ahmad
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 11 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i11.2023.5304-5311

Abstract

Penelitian ini mengevaluasi strategi konten dua online travel agent terkemuka di Indonesia, yaitu @traveloka.id dan @tiketcom di Instagram. Pemerintah republik Indonesia mencabut Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) pada Desember 2022, menandai langkah penting dalam mengendalikan pandemi Covid-19. Penelitian ini bertujuan untuk mengetahui perbedaan strategi konten keduanya. @traveloka.id fokus pada branded content, yaitu menekankan nilai merek seperti "Life, Your Way". Sementara itu, @tiketcom lebih aktif dalam konten promosi, terutama selama kampanye "Online Tiket Week." Meskipun keduanya menggunakan influencer, @traveloka.id lebih memilih kolaborasi yang terencana dan memberikan nuansa softselling, sedangkan @tiketcom cenderung hardselling. Penelitian ini memberikan wawasan penting bagi pemasar dan pelaku industri pariwisata untuk memahami pendekatan yang efektif dalam berinteraksi dengan audiens melalui platform media sosial. 
Framing Media Daring dalam Pemberitaan Demonstrasi Penolakan Revisi RUU Pilkada 2024: Analisis pada Tempo.co dan BeritaSatu.com Periode Agustus 2024 Ardiansyah, Firman; Zamzamy, Ahmad
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i2.5408

Abstract

This study examines media coverage of demonstrations rejecting the revision of the 2024 Regional Head Election Bill (RUU Pilkada). Two national online media, Tempo.co and BeritaSatu.com, used different framing approaches. The aim is to identify and compare their framing constructions. The method applied was Robert N. Entman’s framing analysis with four elements: define problems, diagnose causes, make moral judgement, and treatment recommendations. Data were taken from online news in August 2024. The findings show that Tempo.co emphasized democracy, criticism of the government, and civil society voices, while BeritaSatu.com highlighted political stability, public order, and government responses. These differences demonstrate how editorial orientation shapes media reality and public opinion. Theoretically, this research enriches studies on reality construction in Indonesian mass media. Practically, it encourages readers and policymakers to be more critical of news framing. The novelty lies in revealing contrasting framings between progressive and pro-government media on the 2024 Pilkada, reflecting the tension between democracy and stability.
Stand-up Comedy sebagai Media Kritik Sosial (Analisis Wacana Digital pada Konten Program Adu Cuanda x TAYTB Women Warriors di Kanal Youtube OCBC) Anwar, Naira Rafida; Zamzamy, Ahmad
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i2.5640

Abstract

This study Research This study analyzes the social criticism discourse presented by female comedians in the Adu Cuanda x TAYTB Women Warriors program on OCBC YouTube, placing digital media as a space for women's advocacy and empowerment. Based on Judith Butler's theory of gender performativity and Rodney H. Jones et al.'s analysis of digital discourse, this study highlights aspects of text, context, interaction, and power relations and ideology. The results show that the comedians raise issues of gender, culture, family, economics, politics, morals, and religion, including stereotypes, objectification, subordination, double burdens, socio-economic inequality, and religious and mental health stigma. These findings confirm that stand-up comedy functions as a medium for social criticism and empowerment, while YouTube serves as an inclusive digital space for the struggle for gender equality.