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Journal : ICO EDUSHA

Marketing Management Strategies to Enhance the Competitiveness of Educational Institutions in the Digital Era Faujiah, Ani
ICO EDUSHA Vol. 5 No. 1 (2024): Innovation and Transformation: The Utilization of Artificial Intelligence (AI)
Publisher : STAI AN-NAJAH INDONESIA MANDIRI

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Abstract

Penelitian ini bertujuan untuk mengkaji strategi manajemen pemasaran yang dapat diterapkan oleh lembaga pendidikan untuk meningkatkan daya saing di era digital. Dalam era yang semakin dipengaruhi oleh perkembangan teknologi, pemasaran digital menjadi sangat penting bagi lembaga pendidikan untuk menarik perhatian calon siswa dan meningkatkan reputasi mereka. Penelitian ini menggunakan metode studi literatur dengan mengkaji berbagai sumber yang relevan mengenai pemasaran digital, strategi manajemen pemasaran, dan daya saing lembaga pendidikan. Hasil penelitian menunjukkan bahwa penerapan strategi pemasaran digital, seperti penggunaan media sosial, konten marketing, dan optimisasi mesin pencari (SEO), dapat meningkatkan daya saing lembaga pendidikan di pasar yang semakin kompetitif. Kata Kunci : Manajemen Pemasaran, Lembaga Pendidikan, Era Digital
Implementation of Risk Management: A Qualitative Study on Bank Syariah Indonesia Aisyah Sayidul Lintang; Faujiah, Ani
ICO EDUSHA Vol. 5 No. 1 (2024): Innovation and Transformation: The Utilization of Artificial Intelligence (AI)
Publisher : STAI AN-NAJAH INDONESIA MANDIRI

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Abstract

This study aims to explore the implementation of risk management at Bank Syariah Indonesia (BSI) using a qualitative literature review approach. The research addresses the core issue of managing complex risks in Islamic banking, focusing on six key risks: credit, liquidity, market, operational, reputational, and Sharia compliance risks. The study was motivated by the urgent need to understand Sharia-based risk management strategies amidst the dynamics of the modern financial industry. The findings reveal that BSI has integrated Sharia principles with conventional risk management frameworks. However, challenges such as low Islamic financial literacy, technological adaptation, and consistency in Sharia compliance remain significant barriers. This study provides conceptual insights and recommendations to enhance risk management through technological innovation, public education, and the development of more comprehensive regulations.
INOVASI NAZHIR DALAM PENGELOLAAN WAKAF DIGITAL SEBAGAI STRATEGI KEBERLANJUTAN EKONOMI UMAT DI ERA PANDEMI Faujiah, Ani; Imron
ICO EDUSHA Vol. 3 No. 1 (2022): ICO EDUSHA : The 3rd ICO EDUSHA 2022 The Muslim Research Community
Publisher : STAI AN-NAJAH INDONESIA MANDIRI

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Abstract

Innovation in the management of digital waqf by nazhir plays a crucial role in maintaining the sustainability of the community's economy, particularly during the COVID-19 pandemic. Digital transformation allows waqf to be managed more transparently, efficiently, and inclusively, thus reaching a larger portion of the community. Through digital platforms, people can more easily participate in channeling waqf funds, while nazhir can manage waqf assets more effectively. However, there are several challenges to address, such as low digital literacy among nazhir, limited regulations supporting digitalization, and public trust in the security of digital transactions. This research aims to analyze the impact of digital waqf on the community's economy and identify innovations implemented by nazhir in managing digital waqf. Through a qualitative approach with literature studies, the research finds that although technologies like blockchain and Islamic crowdfunding offer great potential to enhance transparency and efficiency, regulatory challenges and public trust need to be addressed. This study recommends digital training for nazhir, strengthening regulations, and developing safer technologies to maximize the potential of digital waqf as a strategy for sustainable community economic empowerment. Keywords: Digital Waqf, Nazhir Innovation and Economic Empowerment.