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All Journal IJBE (Integrated Journal of Business and Economics) Solusi: Jurnal Kajian Ekonomi dan Bisnis Prosiding Seminar Nasional Unimus SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Prosiding SeNTIK STI&K
Susilawati, Rini
Universitas Nusa Megarkencana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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PENGARUH LOKASI DAN KUALITAS LAYANAN TERHADAP TINGKAT KEPUASAN TAMU DI RISS HOTEL MALIOBORO YOGYAKARTA Kholisoh, Luluk; Salvia Saputro, Kemala Fidela; Susilawati, Rini; Risdiana, Aris; Aji Margiutomo, Sapta
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.289

Abstract

The development of the hotel industry in Yogyakarta, particularly in the Malioboro area, has driven increasingly fierce competition among hotels. Riss Hotel Malioboro, as a star-rated hotel, is required to maintain and enhance guest satisfaction through location and service quality. This study aims to determine the influence of location and service quality on guest satisfaction at Riss Hotel Malioboro Yogyakarta. This study used quantitative methods. Data were obtained through a questionnaire distributed to 127 respondents and then analysed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that both location and service quality have a positive and significant effect on guest satisfaction, both partially and simultaneously. The results indicate that the more strategic the hotel's location and the better the service quality, the higher the level of guest satisfaction at Riss Hotel Malioboro. Keywords: Location, Service Quality, Guest Satisfaction, Riss Hotel Malioboro
Co-Authors Aji Margiutomo, Sapta Arief Budi Pratomo ARIEF BUDI PRATOMO Aris Risdiana, Aris Dhiana Ekowati Fegi Pangestu Prayoga Irfanudin, Taufik Istiqomah, Nur Indah Khumairah, Dean Zahra Luluk Kholishoh Luluk Kholisoh Maria Magdalena Pur Dwiastuti Romadoni, Lilin Riani Salvia Saputro, Kemala Fidela Sukmarani, Wendri Supadmini, Sri Supardi Supardi Untara Untara Warsiman Winanto Nawarcono