Garuda - Garba Rujukan Digital

Dampak Relokasi Pasar Terhadap Tingkat Kunjungan Dan Pertumbuhan Pedagang Bagi Pedagang Keripik Belut Di Pasar Godean Susilawati , Rini; Pratomo, Arief Budi; Purdwiastuti, Maria Magdalena
Kajian Ekonomi dan Bisnis Vol. 13 No. 2 (2018)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v13i2.37

he relocation of trading places always has an impact that is sometimes very positive, but it is not uncommon to also often occur that the relocation of trading places sometimes has a negative impact. There are many examples of relocation that have a positive impact on Yogyakarta, such as the Animal Market Relocation from Ngasem Market and Kuncen Market to the Animal and Plant Markets in Yogyakarta (PASTY), the results are relatively good and positive. Then another successful example is the relocation of the Klithikan market (used goods) from the entire Mangkubumi road to the new location in the former Kuncen Market. But there are also those who relocate to a new place the impact is just the opposite. One of the less successful relocations is the relocation of eel traders from this Godean Market. To the Culinary Center of Godean eel. The results of this study found several factors that led to the lack of success of relocation at the Godean Eel Culinary Center. Some of the indicators used in this study are in terms of decreasing the level of visits and the decreasing number of eel traders occupying the relocation site.

Dampak Relokasi Pasar Terhadap Tingkat Kunjungan Dan Pertumbuhan Pedagang Bagi Pedagang Keripik Belut Di Pasar Godean Rini Susilawati; Arief Budi Pratomo; Maria Magdalena Purdwiastuti
HOME Vol. 13 No. 2 (2018)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v13i2.37

he relocation of trading places always has an impact that is sometimes very positive, but it is not uncommon to also often occur that the relocation of trading places sometimes has a negative impact. There are many examples of relocation that have a positive impact on Yogyakarta, such as the Animal Market Relocation from Ngasem Market and Kuncen Market to the Animal and Plant Markets in Yogyakarta (PASTY), the results are relatively good and positive. Then another successful example is the relocation of the Klithikan market (used goods) from the entire Mangkubumi road to the new location in the former Kuncen Market. But there are also those who relocate to a new place the impact is just the opposite. One of the less successful relocations is the relocation of eel traders from this Godean Market. To the Culinary Center of Godean eel. The results of this study found several factors that led to the lack of success of relocation at the Godean Eel Culinary Center. Some of the indicators used in this study are in terms of decreasing the level of visits and the decreasing number of eel traders occupying the relocation site.

Pengaruh Konsep Pelayanan Terhadap Keputusan Pembelian dan Tingkat Pendapatan Pada Masa Sebelum, Awal dan New Normal Pandemi (Studi Komparasi Pada Café-Café di Minggir Yogyakarta) Rini Susilawati
HOME Vol. 15 No. 2 (2020)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v15i2.76

This study aims to determine whether product quality, price and product diversity influence either partially or simultaneously on purchasing decisions. The place used in this research is consumers who make purchases at Maneko Digital. This study used a sample of 95 respondents. The approach method used in this research is a quantitative approach. The technique used is non probability sampling, with a purposive sampling approach that is sampling technique with predetermined criteria. The data analysis technique used is the instrument test, classic assumption test, hypothesis test and multiple linear regression analysis. Partial test results, product quality has a positive and significant influence on purchasing decisions 0,346 with a significance of 0,000. Price variable has a positive and significant effect on purchasing decisions 0,259 with a significance of 0.005. Product diversity variable has a positive and significant influence on purchasing decisions 0,342 with a significance of 0.000.

The Influence of Entrepreneurship and Digital Marketing on Sustainable Economic Development Warsiman Warsiman; Dhiana Ekowati; Luluk Kholisoh; Supardi Supardi; Rini Susilawati
Integrated Journal of Business and Economics (IJBE) Vol 8, No 1 (2024): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v8i1.816

Sustainable economic development is a process that balances the recovery of economic growth by considering the environmental and social impacts of society in improving the economy. It is one of the practical tools for strategic adaptation to achieve economic and environmental sustainability. This encourages entrepreneurs to create businesses that use skills and initiative to meet needs and bring new ideas. Understanding these opportunities has brought the resulting products to the attention of the market. To support this, a strategy that can be implemented is digital marketing. This is important for business continuity and reaching the community or even getting customers. This research aims to determine and analyze entrepreneurship and digital marketing towards sustainable economic development. Quantitative methods are used, especially questionnaires. The results of a sample of 30 respondents show that entrepreneurship has no effect on sustainable economic development, but is positive and not significant. Meanwhile, digital marketing has a positive and significant influence on sustainable economic development.

Dampak Kebijakan Relokasi Tempat Dagang Bagi Pedagang Keripik Belut di Pasar Godean Rini Susilawati; Arief Budi Pratomo
Prosiding Seminar Nasional Unimus Vol 1 (2018): Hilirisasi & Komersialisasi Hasil Penelitian dan Pengabdian Masyarakat untuk Indonesia
Publisher : Universitas Muhammadiyah Semarang

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Factors location for a business activity is one very important factor in supporting the success and continuity of business. So also for a group of craftsmen eel in Godean, Sleman. Yogyakarta is already very well known as a center of chips eel in Yogyakarta has been long sought after and visited buyer as souvenirs typical of Yogyakarta. Relocation of trade policy always have an impact that is not always positive, but sometimes negative impact as well, both for visitors, especially for merchants. This study used descriptive qualitative method. The subjects of this study is the merchant chips culinary center Eels eels in Godean, Sleman, Yogyakarta. Object of this research is the socio-economic conditions as a result of their relocation merchant market. Mechanical determination of informants using purposive sampling technique. Data collection techniques used were observation, interview, and documentation. Data analysis technique using an interactive model Huberman and Miles, (1984), namely through four processes: (1) data collection, (2) data reduction, (3) pre sentation of data, and (4) conclusion. Technique authenticity of data is done by triangulation techniques. The research data is planned in the form that will be distributed in approximately 30 merchants chips eel in the market Godean, Sleman, Yogyakarta, which is used as the respondent, from a populationof about 40 traders as a whole, whereas the technique uses accidental sampling, the choice of respondents without a planned and specific criteria, but which by chance met and deemed feasible, it is to be preferred as a sample.

PENGARUH KEGIATAN MAGANG DAN MOTIVASI KERJA TERHADAP KESIAPAN KERJA MAHASISWA STIE NUSA MEGARKENCANA YOGYAKARTA Lilin Riani Romadoni; Luluk Kholisoh; Supardi Supardi; Rini Susilawati
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Students need internship activities and work motivation to mentally prepare themselves to enter the real world of work. Students who have the ability and work readiness will create a professional workforce. The purpose of this research is to find out (1) To analyze the effect of internship activities on student’s readiness to enter the world of work (2) To analyze the effect of work motivation on student’s readiness to enter the world of work (3) To analyze the effect of internship activities and work motivation on student’s work readiness. The research method used in this research is a quantitative method. The sample used in this research was students of the Accounting and Management Study Program who were or had carried out internships totaling 32 respondents. The data analysis used is multiple linear regression analysis. The results showed that: (1) The results showed that internship had a partially significant effect on the work readiness of students at the Nusa Megarkencana College of Economics, Yogyakarta, with a significance value of 0.001 < alpha 0.05. (2) The results of the study show that work motivation has a partially significant effect on the work readiness of students at the Nusa Megarkencana College of Economics, Yogyakarta, with a significance value of 0.034 < alpha 0.05. (3) . The results showed that internship activities and work motivation had a significant simultaneous effect on the work readiness of students at the Nusa Megarkencana College of Economics, Yogyakarta, with a significance value of 0.001 <0.05.

PENGARUH BRAND IMAGE, DESAIN PRODUK, DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN Dhiana Ekowati; Wendri Sukmarani; Rini Susilawati; Taufik Irfanudin
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 3 (2024): Simposium Manajemen dan Bisnis
Publisher : Program Studi Manajemen

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Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image, desain produk, dan Customer Experience terhadap keputusan pembelian sepatu Aerostreet pada mahasiswa di Daerah Istimewa Yogyakarta. Populasi dari penelitian ini adalah mahasiswa di Daerah Istimewa Yogyakarta dengan jumlah sampel sebanyak 100 mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan hasil pengolahan data responden sesuai kriteria yang diperoleh dari survei melalui penyebaran kuesioner pada mahasiswa di Daerah Istimewa Yogyakarta. Teknik analisis data yang digunakan adalah SEM (Structural Equation Model) dengan menggunakan software SmartPLS. Hasil penelitian ini menunjukkan bahwa Brand Image tidak berpengaruh terhadap keputusan pembelian, sedangkan desain produk dan Customer Experience berpengaruh signifikan terhadap keputusan pembelian.

ANALISIS PENGARUH KEADILAN ORGANISASI DAN KEPUASAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) PADA DAZZLE YOGYAKARTA Fegi Pangestu Prayoga; Luluk Kholishoh; Rini Susilawati
Prosiding Seminar SeNTIK Vol. 7 No. 1 (2023): Prosiding SeNTIK 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Human resources are an important asset of an organization, because they can determine whether or not the goals of the human organization are achieved. The organization will be able to realize its vision and mission properly with employees, because in the hands of employees all of that can be realized. This study aims to determine the effect of organizational justice and job satisfaction organizational citizenship behavior to Dazzle employees Yogyakarta. This is quantitative research. The population in this study were all 198 Dazzle Yogyakarta employees. While the sample used in this study as many as 50 employees. The sampling technique in this study was probability sampling using simple random sampling. Methods of data collection is done by using questionnaires and interviews. The data analysis technique used is multiple linear regression techniques supported by the t test, simultaneous test and the coefficient of determination. The data that has been obtained is processed using SPSS 21. The results of this study indicate that organizational justice1 has1 a1 positive1 and1 significant effect1 organizational citizenship1 behavior,1 job satisfaction has a positive and significant effect organizational citizenship behavior, organizational justice and job satisfaction together have a positive and significant effect organizational citizenship behavior, organizational justice, and job satisfaction jointly affect the organizational citizenship behavior of 63.9%, the remaining 36.1% is influenced by other variables not included in the research model

ANALISIS PENGARUH SEO (SEARCH ENGINE OPTIMIZATION), SSM (SOCIAL MEDIA MARKETING), KUALITAS KONTEN, DAN RESPONSIVITAS TERHADAP LOYALITAS PELANGGAN Nur Indah Istiqomah; Luluk Kholisoh; Rini Susilawati; Sri Supadmini
Prosiding Seminar SeNTIK Vol. 8 No. 1 (2024): Prosiding SeNTIK 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Digitalisasi telah memasuki semua aspek kehidupan masyarakat global, kondisi tersebut telah mendorong pertumbuhan industri e-commerce di Indonesia dan mengubah mengubah pola fikir masyarakat Indonesia mengenai proses jual beli. Tahun 2022 Indonesia menjadi penyumbang GMV e-commerce terbesar di Asia Tenggara dengan nilai US$51,9 miliar. Laporan ini juga menunjukkan, Shopee merupakan perusahaan e-commerce dengan GMV terbesar di Asia Tenggara pada 2022, yakni US$ 47,9 miliar atau 48,14% dari total GMV e-commerce kawasan. Penelitian ini menggunakan empat variabel bebas, yaitu search engine optimization (SEO), social media marketing (SMM), kualitas konten dan responsivitas, dan Variabel Terikat Loyalitas Pelanggan. Hasil penelitian menunjukkan bahwa Search Engine Optimization (SEO) berpengaruh terhadap Loyalitas Pelanggan. Hal ini terbukti dengan pengujian hipotesis pertama (H1) memiliki nilai thitung = 2.674 > ttabel = 1,65870 atau nilai sig. = 0,002 < 0,05. Social Media Marketing (SMM) berpengaruh terhadap Loyalitas Pelanggan. Hal ini terbukti dengan pengujian hipotesis kedua (H2) memiliki nilai thitung = 2.498 > ttabel = 1,65870 atau nilai sig. = 0,014 < 0,05. Kualitas Konten berpengaruh terhadap Loyalitas Pelanggan. Hal ini terbukti dengan pengujian hipotesis ketiga (H3) diperoleh nilai thitung = 2.842 > ttabel = 1,65870 atau nilai sig. = 0,005 < 0,05. Responsivitas berpengaruh terhadap Loyalitas Pelanggan. Hal ini terbukti dengan pengujian hipotesis keempat (H4) diperoleh nilai thitung = 5.587 > ttabel = 1,65870 atau nilai sig. = 0,000 < 0,05. Dan secara secara simultan terhadap loyalitas pelanggan. Hal ini terbukti dengan pengujian hipotesis keenam (H5) memiliki nilai Fhitung = 92,077 > Ftabel = 2,69 atau nilai sig. = 0,000 < 0,05. Dan nilai nilai Adjusted R Square dalam regresi penelitian diperoleh sebesar 0,762

The Influence Pengaruh Player Satisfaction, Virtual Item Value, Dan Collaboration Branding Terhadap Purchase Intention Gacha Pada Game Jepang “Pigg Party Rini Susilawati; Khumairah, Dean Zahra; Nawarcono, Winanto; Untara, Untara
Kajian Ekonomi dan Bisnis Vol. 20 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i1.233

ABSTRACT The purpose of this study is to examine the effect of Player Satisfaction, Virtual Item Value, and Collaboration Branding of PIGG PARTY gacha. Gacha in free-to-play games can be done with free game coins/tickets and obtained normal to rare items that can be done by purchasing game coins with real money. This study used primary data collected from respondents who were PIGG PARTY players with the minimum age of 17 years old and had been purchasing gacha. The respondent were approached through PIGG PARTY Facebook group, Discord, WhatsApp and in PIGG PARTY game who were given the link to the online questionnaire set in google form which provided 100 data. The technique for analyzing data was Structural Equation Modeling - Partial Least Square (SEM-PLS) using the SmartPLS 3.0 application. With the results of this study explained that: 1) Player Satisfaction has a possitively affects on Purchase Intention, 2) Virtual Item Value significantly and positively affects on Purchase Intention, 3) Collaboration Branding has a significantly positive. Keywords: satisfaction player, virtual item value, Collaboration Branding, purchase intention

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