Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Jurnal Pengabdian Masyarakat
Syafriyandi, Syafriyandi
Unknown Affiliation
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF PRODUCT QUALITY, PROMOTIONS AND PRICES ON CONSUMER DECISIONS IN CHOOSING PADANG PUSAKO KARYA UJUNG MEDAN Syaputra, Dadang; Yunus Fitriady, Mochamad; Syafriyandi, Syafriyandi; Telaumbanua, Faudunasokhi
Jurnal Ilmiah Publipreneur Vol. 11 No. 2 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i2.973

Abstract

This research aims to explain the influence of product quality, promotion and price on consumer decisions in choosing Padang Pusako Karya Ujung Medan Restaurant. The sample uses the Malhotra Formula. The data collection method used was by giving questionnaires to consumers of the Padang Pusako Karya Ujung Medan Restaurant. Data were analyzed using the Quantitative Method, namely using questionnaire reliability tests, classical assumption tests, multiple regression analysis, correlation analysis, F test and T test with the help of SPSS 22.00 for Windows software. The results of the research show that hypothesis testing shows that partially there is a significant influence between product quality (X1) and promotion (X2) on consumer decisions in choosing the Padang Pusako Karya Ujung Medan Restaurant, while the Price variable (X3) has no significant influence on the Decision variable. Consumers in choosing the Padang Pusako Karya Ujung Medan Restaurant. Testing the influence of the independent variables together (simultaneously) on the dependent variable is carried out using the F test, stating that the hypothesis states that there is a significant influence between product quality (X1), Promotion (X2), and Price (X3) on consumer decisions chose the Padang Pusako Karya Ujung Medan Restaurant. Keywords: Marketing Management, Product Quality, Promotion, Price, Consumer Decisions
Entrepreneurship Training and Product Photo Creativity for Students of Darma Agung University Syafriyandi, Syafriyandi; Syaputra, Dadang; Saharja, Komda; Telaumbanua, Faudunasokhi
Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Juli
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jpk.v4i1.1364

Abstract

Abstrak: Untuk menjadi Wirausahawan, ada beberapa hal yang harus di perhatikan dikalangan mahasiswa antara  lain pendidikan yang mereka dapatkan, perlunya pelatihan-pelatihan agar  menambah pengetahuan mereka. Banyak hambatan persepsi memulai usaha, antara lain adanya  anggapan merasa terlalu tua atau terlalu muda, tidak berbakat dan tidak punya modal serta  kebingungan dalam ide usaha apa yang mau dikembangkan; Tujuan pengabdian ini adalah untuk Hambatan ini harus dihilangkan dengan  memberikan tambahan wawasan terkait wirausaha, salah satunya lewat  kegiatan pengabdian masyarakat ini; Metode workshop,dengan mitra Fakultas Ilmu Sosial dan Ilmu Politik Universitas Darma Agung, dengan tim pelaksana kegiatan terdiri dari empat orang dosen. Hasil yang telah dicapai dengan memberikan peningkatan pemahaman peserta dalam kiat memulai berwirausaha dan teknik pembuatan foto produk yang ideal sampai pada pembuatan konten produk untuk marketplace peserta masing-masing. Kata Kunci: Motivasi, kewirausahaan, inkubator, ide usaha    Abstract:  To become an entrepreneur, there are several things that students must pay attention to, including the education they receive, the need for training to increase their knowledge. There are many perceived barriers to starting a business, including the feeling that you are too old or too young, not talented and don't have capital as well as confusion about what business ideas you want to develop; The aim of this service is to eliminate these obstacles by providing additional insight regarding entrepreneurship, one of which is through community service activities; Workshop method, with partners from the Faculty of Social and Political Sciences, Darma Agung University, with an activity implementation team consisting of four lecturers. The results have been achieved by providing participants with increased understanding in tips for starting entrepreneurship and techniques for creating ideal product photos and even creating product content for each participant's marketplace. Keywords: Motivation, entrepreneurship, incubator, business idea
Co-Authors Saharja, Komda Syaputra, Dadang Telaumbanua, Faudunasokhi Yunus Fitriady, Mochamad