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All Journal ETTISAL Journal of Communication International Journal Of Science, Technology & Management (IJSTM)
Tursanurohmad, Noviana
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Quadruple Helix As A Business Communication Model Of Jakarta MSME Assistance Tursanurohmad, Noviana; Nimran, Umar; Raharjo, Kusdi; Nayati Utami, Hamidah
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.1001

Abstract

The objective of this study is to examine the implementation of the quadruple helix business communication strategy for digitizing MSMEs in Jakarta. Specifically, the study aims to assess the effectiveness of the strategy in increasing awareness and understanding of digitalization among MSME players and to evaluate its impact on the development of digital skills and capabilities. This study adopts a qualitative research method. The qualitative component involves conducting interviews with key stakeholders, including government officials, academics, business representatives, and MSME players. These interviews aim to gather insights into their perceptions and experiences regarding the quadruple helix strategy and its implementation in MSME digitalization efforts. The quadruple helix business communication strategy is a collaborative approach involving government, academics, business people, and society to achieve common goals. This strategy is particularly relevant in the context of digitizing micro, small, and medium enterprises (MSMEs) in Jakarta, as it can enhance awareness and understanding among MSME players regarding the importance of digitalization. Additionally, this strategy can help MSME players develop their digital skills and capabilities. The implementation of the quadruple helix business communication strategy in Jakarta's MSME digitalization efforts is coordinated by HIPMIKINDO, which serves as a communication hub connecting the government, academics, and MSME players. Rather than acting as an initiator, HIPMIKINDO positions itself as a collaborator among the four main stakeholders, forming a quadruple helix framework for effective communication.
Peran Administrasi Bisnis Dalam Implementasi Komunikasi Organisasi Jaringan Franchise Warung Tegal Jabodetabek Tursanurohmad, Noviana; Made Wilantara, Made Wilantara; Misnan, Misnan; Pranawukir, Iswahyu
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i2.12855

Abstract

This study aims to analyze the role of business administration in implementing organizational communication within the Warung Tegal (Warteg) franchise network in the Jabodetabek area. The research employs a qualitative descriptive method, focusing on analyzing the realities faced by the Warteg franchise network regarding business administration and organizational communication. The findings reveal that although the Jabodetabek Warteg franchise has adopted the franchise model, its impact on elevating the status of traditional Warteg establishments remains insignificant. Several positive factors were identified, including (1) profitability due to the provision of staple foods, (2) an automated operational system that does not require startup or specific marketing strategies, (3) a well-established brand, (4) a clear operational system, (5) a modern 3S (Neat, Clean, Compact) building concept, and (6) an effective application of the GFC (Good, Fast, Cheap)principle. However, there are still some limitations, such as (1) a lack of strong positioning, both functionally (addressing hunger) and emotionally (appealing to a specific consumer segment), (2) the product’s brand character has not achieved top-of-mind awareness among consumers, (3) a lack of differentiation in terms of taste or customer experience, (4) suboptimal location strategy due to limited parking space, and (5) challenges in meeting online order demands. Additionally, the study uncovers opportunities for further development, such as flexible partnership packages that offer a quick return on investment, well-established managerial SOPs, franchisers assisting with location selection, and a cooperative leadership role. A key finding is that, among seven Warteg franchises, the “New Bahari” (WNB) network has successfully implemented digital technology through an ERP (Enterprise Resource Planning) system with real-time control applications, YouTap POS and YouTap BOS.
Co-Authors Hamidah Nayati Utami Iswahyu Pranawukir Kusdi Raharjo Made Wilantara, Made Wilantara Misnan, Misnan Umar Nimran