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All Journal ETTISAL Journal of Communication Expose: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi JURNAL PUBLISITAS Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah METADATA Al-Fikru: Jurnal Ilmiah International Journal of Community Service AUD Cendekia: Journal of Islamic Early Childhood Education KOMUNIKATA57 Jurnal Bisnis, Logistik dan Supply Chain Jurnal Pengabdian Teratai Mamangan Social Science Journal JURNAL MANAJEMEN DAN BISNIS INDONESIA
Misnan, Misnan
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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CORRUPTION PREVENTION AND MANAGEMENT TAKEN BY REGIONAL HEAD IN ISLAMIC CRIMINAL LAW PERSPECTIVE Misnan, Misnan; Purba, Nelvita; Mustamam, Mustamam
Jurnal Ilmiah METADATA Vol. 3 No. 1 (2021): Edisi bulan Januari 2021
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studies of corruption in the perspective of religion are still very limited. Whereas in the Islamic legal treasury there are various references to the problem of corruption that can be used as references or material for reflection that can be used as a basis in conducting policies to combat corruption. In the Qur'an and Sunnah there are so many relevant propositions regarding corruption, which can be used as the main source of law in formulating criminal acts of corruption and their mitigation efforts. The problem in this study, namely regarding how the qualifications of acts of corruption in the perspective of Islamic criminal law? What is the criminal sanction for each qualification of acts in a criminal act of corruption according to Islamic criminal law? What are the efforts and obstacles in preventing and overcoming corruption by the regions in the perspective of Islamic criminal law ?. The type of this research is normative juridical research. The data analysis used in this study is qualitative data analysis. Based on the results of the study, corruption in the perspective of Islamic law is qualified as jarimah ta’zir. In jinayah fiqh, several acts that are identical with corruption are identified in 4 (four) types, namely ghulu, risywah, betrayal and ghasab. Corruption is a criminal offense that is classified in jarimah ta'zir, so the forms, sanctions or penalties to be applied, and the execution of the punishment are left entirely to the government or the authorities. The government is given the freedom to determine the forms of their fingerprints and sanctions according to the benefit to be achieved. Efforts to prevent and eradicate corruption in the perspective of Islamic criminal law are carried out with three strategies, namely: prevention, deductive and refressive strategies.
Strategi Komunikasi Efektif Motor Honda dalam Branding, Marketing dan Selling Produk Sukma, Agus Hitopa; Misnan, Misnan; Hiswanti, Hiswanti; Pranawukir, Iswahyu; Barizki, Rezzi Nanda
Jurnal Publisitas Vol 10 No 2 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v10i2.425

Abstract

The automotive industry in Indonesia is currently very competitive, with various brands competing for consumers' attention. In this situation, an effective communication strategy is the key to building a brand, marketing products and increasing sales. This research aims to analyze the communication strategies used by PT. Astra Honda Motor (AHM) in branding, marketing and selling Honda motorbike products in Indonesia. This research uses a qualitative method with a case study on AHM. Data was collected through interviews with key informants at AHM, observation and document analysis. The research results show that AHM uses various effective communication strategies in branding, marketing and selling Honda motorbike products. Branding strategy includes establishing a strong brand image. AHM has built Honda's brand image as a quality, fuel efficient and sporty motorbike. This is done through various communication activities, such as advertising, sponsorship and events. The marketing strategy is carried out through integrated marketing. This strategy includes: 1) Above-the-line communication: AHM uses various advertising media such as TV, radio, print media and online media to build brand awareness and increase consumer interest in Honda motorbike products. 2) Below-the-line communication: AHM uses various promotional activities such as exhibitions, events and sponsorships to increase sales of Honda motorbike products. 3) Digital marketing: AHM utilizes digital media such as websites, social media and mobile applications to reach a wider range of consumers and establish more personal interactions with consumers. The selling strategy prioritizes personal selling. AHM has an extensive dealer network throughout Indonesia. These dealers provide quality sales and after-sales services to consumers.
Improving Interpersonal Communication Capability Of Indonesian Workers In South Korea Misnan, Misnan; Soo II, Kim; Hitopa Sukma, Agus; Hiswanti, Hiswanti; Pranawukir, Iswahyu; Riyanti, Mayang
International Journal Of Community Service Vol. 3 No. 4 (2023): November 2023 ( Indonesia - Republik Demokratik Timor Leste - Malaysia - USA -
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i4.223

Abstract

The aim of this community activity is as an effort to improve the interpersonal communication skills of Indonesian workers (TKI) in South Korea. Good interpersonal communication skills are an important key in adapting to different cultural work environments and building effective relationships with colleagues, superiors and the surrounding community. The method used is online counseling. The targets are migrant workers who work in South Korea. The problem solving model used includes: identifying factors that influence the interpersonal communication skills of migrant workers in South Korea, such as differences in language, culture and communication norms. The results and discussion include a review of strategies and approaches that can be used to improve the interpersonal communication skills of migrant workers, including communication skills training, use of modern communication media and increased cultural understanding. Apart from that, this activity has provided important insights for the government, labor placement agents and TKI themselves in their efforts to improve work quality, adaptation and social interaction in their respective work environments.
PENGENALAN LITERASI KEUANGAN DI USIA DINI DENGAN CERITA SAHABAT RASULULLAH ABDURRAHMAN BIN AUF PADA GURU-GURU DAN MURID DI TPA AMALIYYAH JAKARTA SELATAN Faisal, Andri; Misnan, Misnan
Jurnal Pengabdian Teratai Vol 4 No 2 (2023): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v4i2.1066

Abstract

Kegiatan pengabdian masyarakat bertujuan untuk memberikan pemahaman literasi keuangan pada masyarakat terutama anak usia dini. Peserta dalam pengabdian ini adalah anak tingkat sekolah dasar dan guru-guru yang ikut dalam pengajian TPA Amaliyah Manggarai. Cara pengenalan literasi keuangan melalui ceramah mengenai seorang tokoh sahabat yang kaya raya dan ia dapat memanfaatkan pengetahuan untuk mendapatkan kekayaan yang melimpah. Hasil ceramah ini memberikan pemahaman untuk mengatur keuangan bagi anak sekolah tersebut mereka mulai paham dalam membagi uang saku bukan hanya untuk dihabiskan melainkan untuk disimpan juga. Ketika mereka memerlukan uang tersebut maka mereka juga dapat menggunakan uang tabungan.
PERAN HIPMIKINDO DALAM MEMBANGUN KOMUNIKASI BISNIS AKADEMISI DAN PELAKU UMKM Damayanti, Sylvia Kartika; Misnan, Misnan
Jurnal Bisnis, Logistik dan Supply Chain (BLOGCHAIN) Vol 1 No 1 (2021): Jurnal Bisnis, Logistik dan Supply Chain
Publisher : Program Studi Administrasi Bisnis, Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.762 KB) | DOI: 10.55122/blogchain.v1i1.229

Abstract

Tujuan untuk mengetahui peran Hipmikindo dalam meningkatkan sumber daya manusia pengusaha UMKM serta faktor pendukung dan penghambat dalam pelaksanaan bentuk komunikasi bisnis dengan sivitas akademika. Ada perkembangan dan dinamika strategi dalam tindakan awal dan akhir, termasuk strategi pengelolaan pesan. Metode penelitian adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa dinamika strategi komunikasi bisnis Hipmikindo dalam peningkatan sumber daya UMKM di Jabodetabek melibatkan beberapa istilah. Mula-mula model tarik digunakan, kemudian dorong. Pull, dengan menampung semua aspirasi dan inspirasi para pelaku UKM untuk mencari solusi, sedangkan push, meliputi: 1) strategi komunikasi untuk perubahan. 2) Strategi pengelolaan pesan siklus “S”, 3) mengutip konsep kaizen: 5S: (seiri, seiton, seiso, seiketsu, dan shitsuke) yang disesuaikan dengan ringkas, rapi, bersih, bersih, peduli dan rajin, 4) mendirikan pusat kewirausahaan di tempat kerja akademisi. Hambatan komunikasi adalah budaya, pendidikan, pribadi, dan lingkungan.
STRATEGI PENINGKATAN BRAND POSITIONING UNTUK PRODUK DAN JASA: PENYULUHAN BAGI PERKUMPULAN UMKM KOMUNITAS SUKSES BERJAMAAH INDONESIA (KSBI) DI JAKARTA SELATAN Hiswanti, Hiswanti; Misnan, Misnan; Alamsyah, Alamsyah; Bachtiar, Alfan; Pranawukir, Iswahyu
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2024): (Februari 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i1.2363

Abstract

This proposal aims to provide counseling to the Indonesian Congregational Success Community MSME Association (KSBI) in South Jakarta to improve the brand positioning of their products and services. Brand positioning is a key factor in business success, especially for MSMEs who want to differentiate themselves in a competitive market. In this proposal, the service team will carry out various activities such as literature studies, counseling, training and individual consultations. Through counseling and training, the service team will provide a basic understanding of brand positioning to KSBI members. The material that will be presented includes understanding the concept of brand positioning, identifying the unique value of products and services, brand communication strategies, and the use of social media to strengthen brand positioning. Apart from that, the service team will also provide individual consultations to KSBI members so that they can receive specific input and recommendations regarding the brand positioning of their products and services. This will help MSMEs to adapt strategies that suit the characteristics of the products and services they offer. The activity schedule for this proposal includes preparation, implementation of counseling and training, as well as individual consultations. Evaluation of service activities will be carried out through participant satisfaction surveys and analysis of changes in MSME marketing strategies. The expected results of this service activity are a better understanding of brand positioning, increasing MSME skills in identifying the unique value of products and services, increasing effective marketing activities, as well as positive changes in brand positioning and consumer perceptions of the MSME products and services involved. The service team hopes that this service activity will provide significant benefits for KSBI members in improving the brand positioning of their products and services, as well as helping MSMEs strengthen their position in the market.
PELATIHAN DESAIN PACKAGING DENGAN CANVA DAN WEPIK Misnan, Misnan; Sukma, Agus Hitopa; Riyantie, Mayang; Hamboer, Maria Jashinta Elisabet; Barizki, Rezzi Nanda
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2024): (Februari 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i1.2364

Abstract

This community service has the aim of practical and interactive design training regarding packaging design using Canva and Wepik and a form of providing counseling to help the MSME group of the Indonesian Congregational Success Community (KSBI) in South Jakarta in developing packaging design skills and improving the quality and visual appeal of products resulting from. In this activity there are 5 (five) stages, namely training and counseling through: 1) Introduction to packaging design, 2) Introduction to Canva and Wepik, 3) Practice packaging design with Canva and Wepik. The implementation methods: 1) counseling and presentation regarding the importance of attractive and effective packaging design, 2) practical demonstration using the Canva and Wepik platforms to design packaging, 3) interactive training session, where participants can try directly to create their own packaging design, 4) discussion and questions and answers to clarify packaging design concepts and techniques. The results obtained through this community service consist of: a) training participants have a good understanding of the importance of attractive and effective packaging design, b) participants are able to use Canva and Wepik to create professional packaging designs, c) MSMEs are members of KSBI Jakarta The South can implement packaging designs that are tailored to their products, d) increase the competitiveness and marketing of KSBI member MSME products through attractive packaging designs.
Komunikasi Inovasi Dalam Pelayanan Publik Kecamatan Beji Kota Depok Alamsyah, Alamsyah; Pranawukir, Iswahyu; Sukma, Agus Hitopa; Misnan, Misnan; Suandi, Fikry
LUGAS Jurnal Komunikasi Vol 8, No 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.3757

Abstract

This research aims to analyze and understand the application of innovative communication in public services in Beji District, Depok City. A qualitative approach was used with data collection methods through interviews, observation and documentation studies. The collected data was analyzed systematically to gain an in-depth understanding of relevant aspects of innovation communication in the context of public services in Beji District. The research results show that there are several innovative communication initiatives that have been implemented in public services in Beji District, such as the use of social media, mobile applications, and providing information online. This innovative communication helps increase accessibility, transparency and public participation in obtaining information and utilizing public services. However, there are challenges that need to be overcome, such as the lack of public awareness of these innovative initiatives. Therefore, further efforts are needed to increase public understanding and participation in the communication of innovation in public services. This research makes an important contribution to the understanding of innovation communication in the context of public services at the local level and can be a basis for the development of more effective communication strategies in the future
Peran Administrasi Bisnis Dalam Implementasi Komunikasi Organisasi Jaringan Franchise Warung Tegal Jabodetabek Tursanurohmad, Noviana; Made Wilantara, Made Wilantara; Misnan, Misnan; Pranawukir, Iswahyu
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i2.12855

Abstract

This study aims to analyze the role of business administration in implementing organizational communication within the Warung Tegal (Warteg) franchise network in the Jabodetabek area. The research employs a qualitative descriptive method, focusing on analyzing the realities faced by the Warteg franchise network regarding business administration and organizational communication. The findings reveal that although the Jabodetabek Warteg franchise has adopted the franchise model, its impact on elevating the status of traditional Warteg establishments remains insignificant. Several positive factors were identified, including (1) profitability due to the provision of staple foods, (2) an automated operational system that does not require startup or specific marketing strategies, (3) a well-established brand, (4) a clear operational system, (5) a modern 3S (Neat, Clean, Compact) building concept, and (6) an effective application of the GFC (Good, Fast, Cheap)principle. However, there are still some limitations, such as (1) a lack of strong positioning, both functionally (addressing hunger) and emotionally (appealing to a specific consumer segment), (2) the product’s brand character has not achieved top-of-mind awareness among consumers, (3) a lack of differentiation in terms of taste or customer experience, (4) suboptimal location strategy due to limited parking space, and (5) challenges in meeting online order demands. Additionally, the study uncovers opportunities for further development, such as flexible partnership packages that offer a quick return on investment, well-established managerial SOPs, franchisers assisting with location selection, and a cooperative leadership role. A key finding is that, among seven Warteg franchises, the “New Bahari” (WNB) network has successfully implemented digital technology through an ERP (Enterprise Resource Planning) system with real-time control applications, YouTap POS and YouTap BOS.
TERAPAN ETOS KAIZEN DALAM “MENINGKATKAN KELAS” BISNIS KULINER BERKEARIFAN LOKAL Pranawukir, Iswahyu; Misnan, Misnan; Sukma, Agus Hitopa
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2024): (Oktober 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i2.2709

Abstract

This community service activity aims to provide counseling to the UMKM Association of Komunitas Sukses Berjamaah Indonesia (KSBI) in South Jakarta regarding the application of the Kaizen ethos in improving the quality and success of their culinary business based on local wisdom. This counseling aims to provide an understanding of the concept of Kaizen ethos and encourage KSBI members to apply it in their culinary business. In this activity, an interactive approach method was used through discussions and case studies to understand the potential for improving local wisdom-based culinary businesses. The participants were invited to identify problems, challenges, and opportunities in their culinary business, as well as to utilize local wisdom as an added value in the business. Key Kaizen principles, such as elimination of waste, quality improvement, employee engagement, and continuous improvement cycle, were explained and applied in the context of KSBI's culinary business. Through the delivery of implementation strategies and successful case examples, participants were given practical guidance to apply the Kaizen ethos in their culinary business. In addition, Q&A and discussion sessions provided an opportunity for KSBI members to share their experiences and obtain solutions to the questions and problems they faced. The results of this activity had a positive impact on the members of the UMKM Community Sukses Berjamaah Indonesia (KSBI) in South Jakarta, focusing on continuous improvement and utilization of local potential, the participants managed to improve their operational efficiency and the quality of their culinary products. Awareness of the importance of innovation and adaptation to market changes has also increased, thus opening up opportunities to expand markets and strengthen the competitiveness of local wisdom-based culinary businesses through the application of the Kaizen ethos.
Co-Authors Agus Hitopa Sukma Alamsyah - Anwar, Khoyrul Aprih Santoso Arief Subhan Bachtiar, Alfan Barizki, Rezzi Nanda Damayanti, Sylvia Kartika Faisal, Andri Gusmao, Cristino Hamboer, Maria Jashinta Elisabet Hiswanti Hiswanti Hitopa Sukma, Agus Iswahyu Pranawukir Made Wilantara, Made Wilantara Mala, Istiana Wijayanti Mayang Riyantie, Mayang Murodi Murodi Mustamam, Mustamam Nazifah, Nurun Nisa, Pia Khoirotun Obing Zaid Sobir Purba, Nelvita Putri, Erita Riski Ridha, Nikmatur Riyanti, Mayang Sari, Nurmaya Siagian, Rosimah Soo II, Kim Suandi, Fikry Susilorini, Endang Setianingsih Tursanurohmad, Noviana Wardati, LaiLa