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All Journal Managament Insight: Jurnal Ilmiah Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
Murni, Trisna
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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DAMPAK PILKADA SERENTAK 27 JUNI 2018 TERHADAP ABNORMAL RETURN DAN AKTIVITAS VOLUME PERDAGANGAN SAHAM DI BEI Zoraya, Intan; Murni, Trisna; Saputra, Fachri Eka; Bahri, Syamsul; Kananlua, Paulus Suluk
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose-Analyze and empirically test the difference in abnormal returns and trading volume activities before and after the simultaneous local elections on June 27, 2018. Design/methodology/approach-Data collection is done by the documentation method. Sampling was carried out using the purposive sampling method, with the sample criteria being that the company’s shares were listed as issuers on the IDX which were included in the LQ 45 group during the study period from June 25, 2018, to June 30, 2018, and actively traded during the study period.Findings- The results of this study indicate that the elections affect the Indonesia Stock Exchange. This can be seen from the difference in the average abnormal return and the average trading volume activity before and after the elections. Implications-The results of this study will be able to help provide relevant information for capital market players to be more sensitive to direct or indirect activities that can affect stock prices. Keywords: Abnormal Returns, Trading Volume Activities, Stock
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan Terhadap Niat Pembelian Ulang Pada Konsumen Hypermart Widanti, Afrima; Abdillah, Willy; Murni, Trisna
Management Insight: Jurnal Ilmiah Manajemen Vol 17 No 2 (2022): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap niat beli ulang. Konsumen merupakan aset penting dan menentukan keberhasilan suatu bisnis. Konsumen yang puas akan  membeli ulang di toko tersebut. Indikator kepuasan pelanggan harus seiring dengan peningkatan kualitas pelayanan. Oleh karena itu, kualitas pelayanan yang baik akan membuat konsumen merasa puas dan akhirnya melakukan pembelian ulang. Kualitas pelayanan diukur dengan menggunakan RSQS (Retail Service Quality Scale) yang dianggap lebih tepat karena objek penelitiannya adalah konsumen hypermart Penelitian ini merupakan penelitian kuantitatif. Jumlah responden sebanyak 148 orang. Hasil penelitian menemukan bahwa kualitas pelayanan tidak berpengaruh terhadap niat beli ulang, kepuasan pelanggan tidak berpengaruh terhadap niat beli ulang. Secara simultan kualitas pelayanan dan kepuasan pelanggan berpengaruh terhadap niat beli ulang.   Kata Kunci: Niat Beli Ulang; Kualitas Layanan; Kepuasan Pelanggan
Co-Authors Kananlua, Paulus Suluk Saputra, Fachri Eka Syamsul Bahri Widanti, Afrima Willy Abdillah Zoraya, Intan