Garuda - Garba Rujukan Digital

Pengaruh Keterlibatan Fesyen terhadap Kepercayaan Merek dengan Mediasi Nilai Hedonis dan Nilai Utilitarian pada Konsumen Gawai, Tablet dan Laptop Afrima Widanti; Lizar Alfansi
Jurnal Bisnis dan Ekonomi Vol 26 No 2 (2019): Vol. 26 No. 2 EDISI SEPTEMBER 2019
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar

Trust has been recognized as an important factor in business. There are many factors that influenced brand trust such as fashion involvement, hedonic value, and utilitarian value. The purpose of this study was to analyze the influenced of fashion involvement toward brand trust through hedonic value and utilirarian value. The data of respondent consumers of Smarthphone, Tab and Notebook were collected by questionnaires mailed to the respondents. Total respondents is 163. This research use Structural Equation Modelling AMOS to analysis. This research found that brand trust is significantly affected by fashion involvement through hedonic value and utilitarian value, fashion involvement has a positive effect on hedonic value and utilitarian value. The new finding is brand trust is not significantlu influenced b fashion involvement

Role of Grab on the social life changes of Bengkulu City Afrima Widanti; Dewi Rahmayanti
Journal of Islamic Economics, Management, and Business (JIEMB) Vol 2, No 2 (2020)
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jiemb.2020.2.2.7095

Purpose – The presence of Grab has invited many discussions. The purpose of this study is to know the role of Grab on changes in social life in Bengkulu city both in terms of Grab drivers, consumers, and other conventional transportation.Method – This study uses a qualitative approach with an in-depth interview method. The total respondents in this study are 38 people consisting of 5 people from Grab drivers, 30 people from consumers, and five people from conventional transportation.Result – This study found that there were changes in Grab drivers' income, but there were no social changes in Grab drivers. On the other hand, there were social changes in Grab consumers and conventional drivers. Implication – This study can be used by public, government, and private sector to understand better consumer behaviour in online transportation field.Originality – As the growth of online transportation in Indonesia is increasing, this study offers early understanding upon the phenomena.

Penyuluhan Strategi Pemasaran Produk Pertanian Bagi Anggota Kelompok Tunas Harapan di Kelurahan Beringin Raya Kecamatan Muara Bangkahulu Afrima Widanti; Trisna Murni; Willy Abdillah
DHARMA RAFLESIA Vol 20, No 1 (2022): JUNI (ACCREDITED SINTA 5)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dr.v20i1.19793

Banyaknya produksi pertanian di Kelurahan Beringin Raya tidak seimbang dengan sarana perdagangan yang ada. Jumlah tempat petani memasarkan produknya masih sedikit yakni 1 minimarket, 10 toko kelontong dan satu restoran. Permasalahan ini hendaknya bisa ditangani dengan cepat melalui strategi pemasaran yang mencapai target pasar. Namun, menurut data BPS Kota Bengkulu bahwa tingkat pendidikan Kelurahan Beringin Raya masih rendah. Sehingga masyarakat tidak memahami bagaimana strategi pemasaran yang baik. Kegiatan pengabdian ini dilaksanakan melalui penyuluhan yang mana bertujuan mengubah kehidupan masyarakat menjadi lebih baik dari keadaan semula. Masyarakat diberikan materi mengenai strategi-strategi pemasaran dan disesuaikan dengan kondisi di lapangan. Tahap selanjutnya masyarakat menyampaikan permasalahan dan berdiskusi mengenai strategi pemasaran yang dapat diterapkan. Terakhir, penambahan wawasan mengenai strategi pemasaran diharapkan dapat memberikan banyak manfaat terutama pada anggota Tunas Harapan.

Resiliensi Nelayan Kelurahan Malabero Pasca Covid-19 Melalui Pendampingan Pengolahan Hasil Perikanan Afrima Widanti; Trisna Murni; Willy Abdillah
Jurnal Pengabdian Manajemen Vol 2 No 2 (2023): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpmanajemen.v2i02.4912

This community service aims to increase the resilience of fishermen in the Malabero Urban Village. The method of service is accompaniment. The object of community service is the fishermen’s community in Malabero Village, Bengkulu City. The Covid-19 pandemic has had an impact on fishermen in the Malabero Village. The increase in the unemployed in Bengkulu has reduced people’s purchasing power. Therefore, fishermen need to know how to survive even though the Covud-19 pandemic is not over. Improving fish quality by changing processing methods is one of the best ways to survive. However, the community still needs more information and knowledge. Thus, it is necessary to assist, so that fish processing provides added value. The result of this activity is that the fishing community in Malabero Village is willing to manage fish using a better method.

Analysis of Key Performance Identification at Splash Hotel Pertiwi, Adilla; Widanti, Afrima
Student Journal of Business and Management Vol. 6 No. 3 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research was conducted to examine this research with the research objective of knowing and analyzing the relevant Key Performance Indicators (KPI) applied to the Splash Hotel using the Performance Prism method. This type of research is descriptive research to analyze relevant KPI applied to the Splash Hotel using the Performance Prism method. The population and sample in this research is the General Manager of the Splash Hotel, namely Mr. Dawn. Content Analysis is a qualitative research technique that emphasizes the accuracy of communication content, meaning in communication content, interpretation of symbols, and understanding symbolic interactions that occur in communication. The results of the research show that the Splash Hotel KPI using the Performance Prism method is not optimal because: 1) The KPI seen from Splash Hotel Stakeholders is not optimal. This is because Splash Hotel has not been able to increase the number of purchases it needs from suppliers, superiors' attention to employees is still low and Splash Hotel's support for the community around the hotel is still low, 2) KPI seen from Stakeholder Contribution Splash Hotel is not optimal. This is because Splash Hotel's provision of incentives to employees is still low, superiors' appreciation for employees is still low, and the number and quality of local employee recruitment is still low, 3) KPI seen from Splash Hotel's Strategy is not optimal. This is because the Splash Hotel strategy in gaining profits and hotel development strategies is still lacking, and the provision of guidance and training to employees is low, 4) KPI seen from the Splash Hotel Process is not optimal. This is because the strategy in the partnership and environmental development program around the Splash Hotel is still low and 5) the KPI seen from the Capability of the Splash Hotel is not optimal. This is because the accuracy of payments to raw material suppliers is still low or not on time.

The Influence Of Product Quality, Service Quality, Price And Brand Image On Shopee Customer Satisfaction Deprian, Agus; Widanti, Afrima
International Journal of Management and Digital Business Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v3i2.771

Purpose – This paper seeks to examine the influence of product quality, service quality, price and brand image on shopee customer satisfaction survey in Bengkulu province. Methodology/approach – The data collection method used in this research is the direct or self-administered data collection method, namely the distribution method by distributing online questionnaires to obtain information from respondents. Distribution of questionnaires was carried out by distributing questionnaires online to respondents via social media such as WhatsApp, Instagram and assisted by closest friends in distributing questionnaires. This research collected a sample of 309 respondents.. Findings – It was found that . Good quality, low prices, good brand image and good service quality can increase the satisfaction of customers who shop at Shopee in the community in the city of Bengkulu and have a positive and significant influence. Novelty/value – because product quality, price, brand image and service quality have an influence on customer satisfaction, so it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. Keywords Because product quality, price, brand image and service quality have an influence on customer satisfaction, it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. keywords service quality, product quality, price brand image.

Antecedents of Electronic Word-of-Mouth (e-WOM) and Purchase Intention: The Moderating Role of Consumer Involvement Setiawardani, Miranti; Widanti, Afrima
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025): January - April
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.12873

Purpose: This research aims to investigate the antecedents of electronic word-of-mouth (e-WOM), specifically source credibility and information accuracy, as well as the influence of e-WOM on purchase intention. Additionally, the study examines the role of consumer involvement as a moderating variable between e-WOM and purchase intention among Shopee e-commerce users.Method: The research employs a quantitative method, collecting primary data through a questionnaire distributed via social media platforms across Indonesia. The participants included 214 Shopee users interested in beauty products serving as the unit of analysis. The data were analyzed using Structural Equation Modeling (SEM) with AMOS version 23.Result: The findings indicate that source credibility positively and significantly impacts e-WOM, establishing it as an antecedent factor. In contrast, information accuracy does not significantly affect e-WOM, suggesting it is not an antecedent factor. Furthermore, e-WOM positively and significantly influences purchase intention. While consumer involvement affects purchase intention, it does not directly moderate the relationship between e-WOM and purchase intention.Practical Implications for Economic Growth and Development: This study offers strategic insights for e-commerce companies to enhance their quality and underscores the importance of credibility and reviews in marketing to boost product sales. Consequently, it presents a novel strategy within the digital marketing landscape that supports economic growth.

Live-Stream Shopping: Impact of Social Attraction, Social Presence, Parasocial Interaction, and Positive Emotion on Purchase Intention Febtiana, Wensi; Widanti, Afrima
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025): January - April
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.12943

Purpose: The increasing popularity of live-stream shopping underscores its growing significance in the e-commerce landscape. However, research on the formation of purchase intention within this context remains limited. This study investigates the influence of social attractiveness and social presence on purchase intention, with parasocial interaction as a mediating variable and positive emotions as a moderating variable among Shopee Live users.Method: This study adopts a quantitative research approach, employing purposive sampling targetting Shopee Live users in Indonesia. Data were collected through an online questionnaire administered via Google Forms and disseminated through social media platforms, including Facebook, Instagram, Telegram, and WhatsApp. A total of 324 valid responses were analyzed using Structural Equation Modeling (SEM) with AMOS 23.Result: The findings indicate that social attraction does not exert a significant influence on either parasocial interaction or purchase intention. Conversely, social presence positively affects both parasocial interaction and purchase intention. Furthermore, parasocial interaction positively influences purchase intention but does not mediate the relationship between social attractiveness and purchase intention. Instead, it functions as a positive mediator between social presence and purchase intention. Additionally, positive emotions do not moderate the relationship between parasocial interaction and purchase intention.Practical Implications for Economic Growth and Development: The findings suggest that e-commerce platforms should enhance social presence and parasocial interactions in live-stream shopping to stimulate purchase intention, drive digital transactions, strengthen business competitiveness, foster consumer spending, and support the sustainable growth of the digital economy.

Pelatihan Manajemen Sumber Daya Manusia Tentang Pemanfaatan Sosial Media Dikalangan Bisnis Umkm Kabupaten Bengkulu Tengah Abdillah, Willy; Zoraya, Intan; Widanti, Afrima; Putri, Lydia Gustina
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8968

This Community Service (PKM) activity aims to increase the understanding and skills of MSME players assisted by the Central Bengkulu Regency Cooperative and Small Business Office in human resource management (HR) in the digital era and how MSME Business Actors utilize Banking technology to improve MSME businesses. Micro, Small and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, contributing around 60% of the Gross Domestic Product (GDP) and absorbing more than 97% of the national workforce (Ministry of Cooperatives and SMEs, 2021). However, many MSMEs face challenges in access to financing and technology. This research aims to develop MSMEs through the utilization of digital banking technology and advance micro businesses by providing KUR Mikro loan facilities. Using quantitative and qualitative approaches, this study will analyze the impact of digital technology on MSME performance and the effectiveness of the KUR Mikro program in improving the competitiveness of micro enterprises.

Antecedents of Electronic Word-of-Mouth (e-WOM) and Purchase Intention: The Moderating Role of Consumer Involvement Setiawardani, Miranti; Widanti, Afrima
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.12873

Purpose: This research aims to investigate the antecedents of electronic word-of-mouth (e-WOM), specifically source credibility and information accuracy, as well as the influence of e-WOM on purchase intention. Additionally, the study examines the role of consumer involvement as a moderating variable between e-WOM and purchase intention among Shopee e-commerce users.Method: The research employs a quantitative method, collecting primary data through a questionnaire distributed via social media platforms across Indonesia. The participants included 214 Shopee users interested in beauty products serving as the unit of analysis. The data were analyzed using Structural Equation Modeling (SEM) with AMOS version 23.Result: The findings indicate that source credibility positively and significantly impacts e-WOM, establishing it as an antecedent factor. In contrast, information accuracy does not significantly affect e-WOM, suggesting it is not an antecedent factor. Furthermore, e-WOM positively and significantly influences purchase intention. While consumer involvement affects purchase intention, it does not directly moderate the relationship between e-WOM and purchase intention.Practical Implications for Economic Growth and Development: This study offers strategic insights for e-commerce companies to enhance their quality and underscores the importance of credibility and reviews in marketing to boost product sales. Consequently, it presents a novel strategy within the digital marketing landscape that supports economic growth.

Title

Found 14 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 14 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 14 Documents
Search