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Widanti, Afrima
Universitas Bengkulu
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Library & Information Science Public Health Social Sciences Other

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Pengaruh Keterlibatan Fesyen terhadap Kepercayaan Merek dengan Mediasi Nilai Hedonis dan Nilai Utilitarian pada Konsumen Gawai, Tablet dan Laptop Afrima Widanti; Lizar Alfansi
Jurnal Bisnis dan Ekonomi Vol 26 No 2 (2019): Vol. 26 No. 2 EDISI SEPTEMBER 2019
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

Trust has been recognized as an important factor in business. There are many factors that influenced brand trust such as fashion involvement, hedonic value, and utilitarian value. The purpose of this study was to analyze the influenced of fashion involvement toward brand trust through hedonic value and utilirarian value. The data of respondent consumers of Smarthphone, Tab and Notebook were collected by questionnaires mailed to the respondents. Total respondents is 163. This research use Structural Equation Modelling AMOS to analysis. This research found that brand trust is significantly affected by fashion involvement through hedonic value and utilitarian value, fashion involvement has a positive effect on hedonic value and utilitarian value. The new finding is brand trust is not significantlu influenced b fashion involvement
Role of Grab on the social life changes of Bengkulu City Afrima Widanti; Dewi Rahmayanti
Journal of Islamic Economics, Management, and Business (JIEMB) Vol 2, No 2 (2020)
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jiemb.2020.2.2.7095

Abstract

Purpose – The presence of Grab has invited many discussions. The purpose of this study is to know the role of Grab on changes in social life in Bengkulu city both in terms of Grab drivers, consumers, and other conventional transportation.Method – This study uses a qualitative approach with an in-depth interview method. The total respondents in this study are 38 people consisting of 5 people from Grab drivers, 30 people from consumers, and five people from conventional transportation.Result – This study found that there were changes in Grab drivers' income, but there were no social changes in Grab drivers. On the other hand, there were social changes in Grab consumers and conventional drivers. Implication – This study can be used by public, government, and private sector to understand better consumer behaviour in online transportation field.Originality – As the growth of online transportation in Indonesia is increasing, this study offers early understanding upon the phenomena.  
Penyuluhan Strategi Pemasaran Produk Pertanian Bagi Anggota Kelompok Tunas Harapan di Kelurahan Beringin Raya Kecamatan Muara Bangkahulu Afrima Widanti; Trisna Murni; Willy Abdillah
DHARMA RAFLESIA Vol 20, No 1 (2022): JUNI (ACCREDITED SINTA 5)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dr.v20i1.19793

Abstract

Banyaknya produksi pertanian di Kelurahan Beringin Raya tidak seimbang dengan sarana perdagangan yang ada. Jumlah tempat petani memasarkan produknya masih sedikit yakni 1 minimarket, 10 toko kelontong dan satu restoran. Permasalahan ini hendaknya bisa ditangani dengan cepat melalui strategi pemasaran yang mencapai target pasar. Namun, menurut data BPS Kota Bengkulu bahwa tingkat pendidikan Kelurahan Beringin Raya masih rendah. Sehingga masyarakat tidak memahami bagaimana strategi pemasaran yang baik. Kegiatan pengabdian ini dilaksanakan melalui penyuluhan yang mana bertujuan mengubah kehidupan masyarakat menjadi lebih baik dari keadaan semula. Masyarakat diberikan materi mengenai strategi-strategi pemasaran dan disesuaikan dengan kondisi di lapangan. Tahap selanjutnya masyarakat menyampaikan permasalahan dan berdiskusi mengenai strategi pemasaran yang dapat diterapkan. Terakhir, penambahan wawasan mengenai strategi pemasaran diharapkan dapat memberikan banyak manfaat terutama pada anggota Tunas Harapan. 
Resiliensi Nelayan Kelurahan Malabero Pasca Covid-19 Melalui Pendampingan Pengolahan Hasil Perikanan Afrima Widanti; Trisna Murni; Willy Abdillah
Jurnal Pengabdian Manajemen Vol 2 No 2 (2023): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpmanajemen.v2i02.4912

Abstract

This community service aims to increase the resilience of fishermen in the Malabero Urban Village. The method of service is accompaniment. The object of community service is the fishermen’s community in Malabero Village, Bengkulu City. The Covid-19 pandemic has had an impact on fishermen in the Malabero Village. The increase in the unemployed in Bengkulu has reduced people’s purchasing power. Therefore, fishermen need to know how to survive even though the Covud-19 pandemic is not over. Improving fish quality by changing processing methods is one of the best ways to survive. However, the community still needs more information and knowledge. Thus, it is necessary to assist, so that fish processing provides added value. The result of this activity is that the fishing community in Malabero Village is willing to manage fish using a better method.
Analysis of Key Performance Identification at Splash Hotel Pertiwi, Adilla; Widanti, Afrima
Student Journal of Business and Management Vol. 6 No. 3 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i3.36220

Abstract

This research was conducted to examine this research with the research objective of knowing and analyzing the relevant Key Performance Indicators (KPI) applied to the Splash Hotel using the Performance Prism method. This type of research is descriptive research to analyze relevant KPI applied to the Splash Hotel using the Performance Prism method. The population and sample in this research is the General Manager of the Splash Hotel, namely Mr. Dawn. Content Analysis is a qualitative research technique that emphasizes the accuracy of communication content, meaning in communication content, interpretation of symbols, and understanding symbolic interactions that occur in communication. The results of the research show that the Splash Hotel KPI using the Performance Prism method is not optimal because: 1) The KPI seen from Splash Hotel Stakeholders is not optimal. This is because Splash Hotel has not been able to increase the number of purchases it needs from suppliers, superiors' attention to employees is still low and Splash Hotel's support for the community around the hotel is still low, 2) KPI seen from Stakeholder Contribution Splash Hotel is not optimal. This is because Splash Hotel's provision of incentives to employees is still low, superiors' appreciation for employees is still low, and the number and quality of local employee recruitment is still low, 3) KPI seen from Splash Hotel's Strategy is not optimal. This is because the Splash Hotel strategy in gaining profits and hotel development strategies is still lacking, and the provision of guidance and training to employees is low, 4) KPI seen from the Splash Hotel Process is not optimal. This is because the strategy in the partnership and environmental development program around the Splash Hotel is still low and 5) the KPI seen from the Capability of the Splash Hotel is not optimal. This is because the accuracy of payments to raw material suppliers is still low or not on time.
The Influence Of Product Quality, Service Quality, Price And Brand Image On Shopee Customer Satisfaction Deprian, Agus; Widanti, Afrima
International Journal of Management and Digital Business Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v3i2.771

Abstract

Purpose – This paper seeks to examine the influence of product quality, service quality, price and brand image on shopee customer satisfaction survey in Bengkulu province. Methodology/approach – The data collection method used in this research is the direct or self-administered data collection method, namely the distribution method by distributing online questionnaires to obtain information from respondents. Distribution of questionnaires was carried out by distributing questionnaires online to respondents via social media such as WhatsApp, Instagram and assisted by closest friends in distributing questionnaires. This research collected a sample of 309 respondents.. Findings – It was found that . Good quality, low prices, good brand image and good service quality can increase the satisfaction of customers who shop at Shopee in the community in the city of Bengkulu and have a positive and significant influence. Novelty/value – because product quality, price, brand image and service quality have an influence on customer satisfaction, so it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. Keywords Because product quality, price, brand image and service quality have an influence on customer satisfaction, it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. keywords service quality, product quality, price brand image.
Pelatihan Manajemen Sumber Daya Manusia Tentang Pemanfaatan Sosial Media Dikalangan Bisnis Umkm Kabupaten Bengkulu Tengah Abdillah, Willy; Zoraya, Intan; Widanti, Afrima; Putri, Lydia Gustina
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8968

Abstract

This Community Service (PKM) activity aims to increase the understanding and skills of MSME players assisted by the Central Bengkulu Regency Cooperative and Small Business Office in human resource management (HR) in the digital era and how MSME Business Actors utilize Banking technology to improve MSME businesses. Micro, Small and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, contributing around 60% of the Gross Domestic Product (GDP) and absorbing more than 97% of the national workforce (Ministry of Cooperatives and SMEs, 2021). However, many MSMEs face challenges in access to financing and technology. This research aims to develop MSMEs through the utilization of digital banking technology and advance micro businesses by providing KUR Mikro loan facilities. Using quantitative and qualitative approaches, this study will analyze the impact of digital technology on MSME performance and the effectiveness of the KUR Mikro program in improving the competitiveness of micro enterprises.
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan Terhadap Niat Pembelian Ulang Pada Konsumen Hypermart Widanti, Afrima; Abdillah, Willy; Murni, Trisna
Management Insight: Jurnal Ilmiah Manajemen Vol 17 No 2 (2022): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap niat beli ulang. Konsumen merupakan aset penting dan menentukan keberhasilan suatu bisnis. Konsumen yang puas akan  membeli ulang di toko tersebut. Indikator kepuasan pelanggan harus seiring dengan peningkatan kualitas pelayanan. Oleh karena itu, kualitas pelayanan yang baik akan membuat konsumen merasa puas dan akhirnya melakukan pembelian ulang. Kualitas pelayanan diukur dengan menggunakan RSQS (Retail Service Quality Scale) yang dianggap lebih tepat karena objek penelitiannya adalah konsumen hypermart Penelitian ini merupakan penelitian kuantitatif. Jumlah responden sebanyak 148 orang. Hasil penelitian menemukan bahwa kualitas pelayanan tidak berpengaruh terhadap niat beli ulang, kepuasan pelanggan tidak berpengaruh terhadap niat beli ulang. Secara simultan kualitas pelayanan dan kepuasan pelanggan berpengaruh terhadap niat beli ulang.   Kata Kunci: Niat Beli Ulang; Kualitas Layanan; Kepuasan Pelanggan
FENOMENA BAJU THRIFT PADA MAHASISWA DI BENGKULU Widanti, Afrima; Ilsya Hayadi; Febzi Fiona
Management Insight: Jurnal Ilmiah Manajemen Vol 18 No 1 (2023): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

This study aims to determine the factors that cause the thrifting clothing phenomenon in Bengkulu to increase. Many factors, such as internal and external factors, influence consumers' decisions to purchase clothing. One of the internal factors is a lifestyle where someone always wants to look fashionable, influencing consumers to buy thrifting clothes. External factors, such as low prices and good product quality, even though they are used, are some of the factors that influence purchasing decisions. The analytical method used is non-probability sampling, namely purposive sampling—hypothesis analysis using multiple linear regression. The unit of analysis is students in Bengkulu. One hundred forty-seven questionnaires can be processed. The study found that lifestyle, price, and product quality influence purchasing thrifting clothing. The better the quality of the product, the lifestyle of someone who is fashion, and the affordable price, the higher the decision to buy thrifting clothes
The Effect of Shopping Lifestyle and Sales Promotion on Impulse Buying Moderated By Openness To Experience on Shopee Riska Anastasia Ningrum; Afrima Widanti
International Journal of Management and Digital Business Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v2i1.554

Abstract

This research aims to analyze the effect of shopping lifestyle and sales promotion on impulse buying with openness to experience as a moderating variable in shopee e-commerce users. This research method was quantitative, and online questionnaires collected primary data. Participants of this research as counted 200 individuals who used as sample. This research used PLS-SEM with the help of the SmartPls version 3.3.9 to analyze the data. This research showed that testing the first hypothesis indicates that the higher the shopping lifestyle, the more impulse buying in online shopping will increase. Second, the results of the two hypotheses indicate that the research hypothesis is accepted. It means the higher the sales promotion, the higher the level of impulse buying that occurs in online shopping. Finally, the third test results show that the research hypothesis is accepted and that openness to experience could impact sales promotions on impulse buying. Three factors influence impulse buying, shopping lifestyle, sales promotion, and openness to experience.
Co-Authors Andini, Astri Clarisa Anggri Puspita Sari Debora, Dea Niken Deprian, Agus Dewi Rahmayanti Dewi Rahmayanti Eki Priady Sinaga Febtiana, Wensi Febzi Fiona Fitri, Wahyuni Ramadhani Ilsya Hayadi Lasyahida, Libraska Lizar Alfansi Murni, Trisna Mutiara Pratiwi Noveriza Pusparani Pertiwi, Adilla Pusparani, Noveriza Putri, Lydia Gustina Ririn Olivia Riska Anastasia Ningrum Rizqullah, Muhamad Santi, Riska seprianti eka putri Setiawardani, Miranti Sinaga, Eki Priady Trisna Murni Willy Abdillah Yarmanto, Risky Budi Zoraya, Intan